Nowadays, it’s simpler than ever to launch an online shop for your company, owing to user-friendly software such as Shopify. According to the company, customers of this Canadian corporation will provide $307 billion to the global economy in 2020.
Use these marketing tactics to promote your company online if you are one of the numerous shops that contributed to Shopify’s success in 2020 and 2021 and have higher aspirations for 2022. Are you a Shopify beginner? You may use digital marketing to establish your brand and increase your chances of success.
What exactly is Shopify Marketing?
Shopify marketing attracts visitors to your website and converts them into buyers using digital marketing and promotional techniques.
These methods may be used as part of a larger marketing strategy to raise brand recognition, attract people to visit your website, and entice them to buy once they’re there.
Shopify marketing allows you to maintain current client connections, increasing your chances of keeping them. Use various digital marketing methods to attract and keep customers for the greatest outcomes.
10 Best Shopify Marketing Strategies
Here are 10 of the most effective Shopify marketing strategies. Adopt these Shopify marketing strategies, which have shown to be effective for companies of various sizes and sectors.
1. Create Campaigns to Recover Abandoned Carts
Abandoned cart recovery campaigns are designed to re-engage customers who placed your items in their basket but did not finish the transaction.
These customers have previously shown interest in your company, so you have a good probability of making a transaction with them. Getting revenue from abandoned carts is far simpler and less expensive than attracting new consumers.
Tanner Arnold, President & CEO at Revelation Machinery says “Store owners may send smart reminders to these “lost” customers to encourage them to return and finish the transaction.” Offering a discount coupon is one of the most effective tactics. Customers who have already reached the checkout page are unlikely to resist!
SMS and email are the most effective methods, but you may also utilize push notifications and Facebook Messenger. These reminders may be automated to save time and ensure that customers return to your business to make up for missed purchases.
2. Use Email Marketing Campaigns to Promote Your Brand
One of the most critical methods for every Shopify business is email marketing. You can utilize email to acquire new clients, maintain current ones, and make much revenue if you do it correctly.
As previously stated, email is an excellent approach for recovering abandoned carts. Send appealing offers to lapsed consumers hoping that they will return to your shop and buy anything. Any eCommerce business should send out a frequent email newsletter with product updates, special deals, and other marketing information.
Marc Stitt, Chief Marketing Officer (CMO) of FMX says “Email marketing is simple to get started with and can significantly attract more customers to your website, ultimately increasing your revenue. Retaining and making another purchase from current customers is significantly less expensive than gaining new customers, and email is one of the finest methods to help get new customers.”
3. Establish a Referral Program
One of the most effective marketing techniques for Shopify businesses is word of mouth, and the easiest way to do this is via a referral program.
Veronica Miller, Digital Marketing & Growth Director at VPNoverview says “A referral scheme can help in the rapid spread of brand awareness. These programs work like a snowball effect. One person suggests two people to your website, and each of these individuals refers two more people to your company, and so on. Your product/service will eventually reach a large audience.”
The greatest thing is that recommendations from friends or family seem to be much more genuine than marketing communications from companies. This implies that a successful referral campaign may help your company gain a lot of credibility.
You must provide individuals with a cause to suggest your company conduct a successful referral campaign. A discount is usually a fantastic tactic for Shopify shops. You might also provide additional incentives, such as free delivery, complimentary merchandise, or other special benefits. Referral gifts are also a successful approach.
4. Send Product Promotions through SMS
SMS marketing is a strong option for Shopify business owners that is mostly neglected. Customers prefer SMS marketing over email marketing, yet just 11% of organizations send out SMS.
Josh Pelletier, Chief Marketing Officer of BarBend says “People read almost every SMS they get. This means you’ll be able to generate a lot more interaction with Shopify marketing than you would with email. It’s your customer’s most direct route of communication.”
You can launch SMS messages in seconds with the correct Shopify app. These campaigns produce very high open rates and engagement. You won’t have to worry about SMS messages ending up in the spam folder.
5. Include Customer Feedback on Product Pages
Customer reviews are the first thing people look for before making a purchase. Customers will be hesitant to trust your brand if there are no reviews.
Reviews are a powerful trust indicator, and having them prominently displayed on your product pages can boost your sales significantly. This is critical for building social proof for your business.
Positive feedback influences 94% of customers to support a company. Even if a product’s evaluations aren’t glowing, they provide essential first-hand information that customers want to know. Even a negative review may develop confidence, while no reviews make the client doubt the product’s genuineness.
Martin Lassen, Founder & CEO of GrammarHow says “Always strive to include product and checkout pages with reviews. You’ll need to utilize a review app from the Shopify app store to do this. Positive reviews can also be shared on social media or on other sections of your website.”
Use your consumer communication channels to promote reviews after you’ve put this up. After the goods have been delivered, send an SMS or email requesting the consumer submit an honest evaluation. You may even use a contest or a discount to encourage people to write reviews for your shop.
6. Hold a Social Media Contest
Product giveaways are among the most effective social media methods for eCommerce firms. Giveaways may help you create a lot of talk about your business, raise brand and product recognition, and drive visitors to your shop.
Product giveaways can help e-commerce companies go viral and produce important user-generated content. You can look at the most popular TikTok competitions to see how much attention a good #hashtag challenge can generate.
Joe Troyer, CEO & Growth Advisor of Review Grower says “Everyone who joins your contest is curious about your items, which makes it a great marketing tactic. Send a 10% discount voucher to all participants after the event. Your product is on their minds, and they wish they had won it, so a discount might be exactly what they need to convert.”
7. Implement a Customer Loyalty Program
A customer loyalty program is a smart Shopify marketing technique for establishing a loyal client base that returns for more. Customers will return for more if you have a robust loyalty program. This is significantly more cost-effective and efficient than getting new clients with every transaction.
Matt Weidle, Business Development Manager at Buyer’s Guide says “You must provide something of value to consumers to have a successful loyalty program. These can include discounts for repeat purchase, points for submitting reviews or introducing friends, limited-edition access to particular items, and many different possibilities.
8. Incorporate an Instagram Feed into your Shopify Store
This is another effective social proof approach that is similar to reviews. Online buyers may see useful user-generated material and evidence of your items in real-life circumstances if you add a prominent Instagram feed to your business.
Consider your Instagram feed as a retail mannequin. When a consumer sees a dress on your Instagram account that looks fantastic on someone, they must have it. Customers are more likely to purchase if you use social media to display happy customers and show your items in action.
Finn Cardiff, Founder of BeachFix says “This Instagram feed will have the same impact as a 5-star review if you post good user-generated content. It’s simple to prominently display RSS feeds on your site so that online buyers may acquire a better understanding of your items and brand.”
You can combine Instagram with your Shopify storefront and build a shoppable Instagram feed using a Shopify marketing tool like Instafeed.
9. Focus on SEO
If you don’t want to spend a lot of money on sponsored advertising, SEO is the way to go. If you get SEO and content marketing right, you can send much relevant traffic to your shop. There are lots of Shopify SEO Apps available on the Shopify App Store. Brands generally opt for Managed SEO Services to boost their sales and traffic. This traffic is free, and it will continue to come in regularly.
Jay Ehrenfeld, Chief Marketing Officer at EZContacts says “While Google advertising provides immediate results, SEO takes more time and work. You don’t have to pay for traffic, and you may get long-term results. The majority of shopping trips begin with a search engine. You’ve already won over many prospective consumers if your shop appears at the top of the correct search results.”
Although SEO is mostly concerned with blog content marketing, it is also possible to improve product sites for search engines. Your eCommerce site’s pages should all be optimized for the proper keywords. Make sure you concentrate on keywords with appropriate search intent for the page’s content.
10. Post Interesting Social Media Content
One of the most effective methods to reach a large audience and expand your consumer base is via social media. Don’t only use social media to promote your items in your marketing plan. Create interesting content that motivates and connects with your target audience.
You can utilize various social media marketing methods. These examples include using influencers, sharing your brand’s narrative, organizing hashtag challenges, providing useful content for your niche, publishing corporate news, product discounts, etc.
Alex Savy, Co-Founder, and Editor-in-Chief of Comfynorth says “Use social media to broaden your Shopify marketing approach while creating content. Showcase your items in a fresh light, and attempt to collect some user-generated material wherever possible. If you use social media correctly, you’ll be able to attract thousands of new clients to your shop.”
Summary
Use various digital marketing methods to attract and keep customers for the greatest outcomes. Adopt these Shopify marketing strategies, which have shown to be effective for companies of various sizes and sectors. Email marketing is one of the most effective ways to gain new customers for your Shopify businesses. Customers will be hesitant to trust your brand if they don’t know who you are.
Use them to build a loyal customer base that returns for more. Giveaways and contests are among the most effective ways to promote your products. Customers will return for more if you have a robust customer loyalty program. If you don’t want to spend a lot of money on sponsored advertising, SEO is the way to go. You’ve already won over many prospective consumers if your shop appears at the top of the search results. Your eCommerce site’s pages should all be optimized for the proper keywords.
