If you’re like most business owners, you know the importance of keeping your customers informed through a regular email newsletter. But creating content that will engage and inform your readers can be daunting.
Here are 10 tips to help you create a winning content strategy for your newsletter.
Tip For Creating Content Strategy For Your Newsletter 2022
1. Keep it simple.
You don’t need to be a writing guru or hold a journalism degree to create excellent newsletter content. Readers simply want valuable information that’s easy to understand and implement into their own lives, businesses, organizations, etc. Even if you’re not an expert in your niche area, start with what you know and learn more to expand your knowledge base.
2. Make it easy to read.
Most email clients are set up to show only about 50 to 60 characters on each line so you have to be careful not to exceed that limit with embedded links. Using short paragraphs, shorter sentences and bulleted lists makes it easier for the reader to scan the content quickly. Keep your graphics, photos, and other media to a minimum so your message doesn’t get lost.
3. Use short, informative headlines.
If someone is scanning their email inbox they won’t read beyond the first few words of any line unless it’s extremely compelling. For this reason, you should strive to write attention-grabbing headlines that will make people want to read the rest of your newsletter.
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4. Include links to other valuable information.
Your readers may want more details on certain topics so by including links to helpful resources in your newsletters you can keep them reading while providing them with more information that will save them time and money. When possible, embed videos into your content since they’re very engaging. Just be careful with the length of your videos since people usually don’t like to wait for a video to load before they can start reading.
5. Write about trending topics.
Research popular news stories in your niche area so you know what readers are interested in, then write up an informative summary of what’s happening. For example, if there’s been a recent study about a particular health topic, you can write a short synopsis with your comments or suggestions for how it might affect someone in your specific market.
6. Include case studies.
People love reading good stories – just take a look at the popularity of entertainment shows and best-selling novels – so if you have any industry success stories, this information will be very valuable to your readers. You can also ask customers and other people in your industry for case studies that you’re allowed to reprint on your website and in your newsletters.
7. Promote giveaways, surveys, and contests.
If you want more subscribers and increased engagement with existing subscribers, run a contest or conduct a survey related to your newsletter content. For example, if you write about wedding planning then give away some of the prizes that bridal shops or caterers might offer on their websites. You can also announce the results of your latest survey in your next issue.
8. Connect with experts for guest posts.
If you’re serious about publishing high-quality newsletters (and increasing your sales), you’ll want to get the input of industry experts. How do you find them? Tap into your own professional network including family, friends, and business associates to see if anyone knows someone who would be willing to write for you. You can also search on social media sites or use an Internet search engine with keywords that are related to your industry.
9. Read the latest research on effective email marketing.
Just about every industry has its own trade associations that publish newsletters for members, so get involved with one of these organizations if you want to learn more about what works when it comes to email marketing. You can also attend local networking events where people talk about various business issues including email newsletters, social media, and online marketing.
10. Join a professional organization.
Another way to learn about email newsletters is to join a business or trade association that offers teleclasses, webinars, and other educational opportunities. Keep in mind that the more you know about this topic, the better your chances of developing an effective newsletter campaign for your company.
Creating a unique newsletter format can be quite challenging. But if you want an easier way to make it happen, use Venngage — a free infographic maker that offers a wide range of free newsletter templates for everyone. Here are some newsletter examples from their website!
An email newsletter is your way of telling customers, potential clients, or other people in your network that you exist and that you’re open for business.
If you want to increase the number of subscribers to your newsletter, include valuable information about industry trends, offer free tips on how to solve problems related to what you write about on a regular basis, conduct a survey or a giveaway, and ask for input from industry experts.
Once you start to get the hang of creating great content for your newsletters, publish them regularly and see what happens. For more newsletter designs, click here!
