Corona pandemic has turned the world upside down. It is a global catastrophe that has affected every human living on earth. People have lost their loved ones, their jobs, businesses have shut down, etc. However, there is also another side to this pandemic, such as online e-commerce businesses saw a massive boom as they have never seen before; their sales, profits, and revenue went all the way to the top. Companies like Amazon have benefitted from this pandemic. Having an online presence has kept these businesses going even after country-wide lockdowns, which even disrupted the global supply chain.
Now, after seeing the success of eCommerce businesses during the pandemic, every company is trying to build an online presence because they understand the importance of having one in the digital age. Having an online presence is crucial for you to stay competitive in your respective industry. Without it, customers cannot find you. And if no one can find you, then you do not exist.
Search Engine Optimization, commonly known as SEO, is crucial in helping companies create an online presence. It is a process of improving a website’s traffic. Websites that rank #1 on Google will have the most organic traffic. Organic traffic refers to traffic generated from unpaid sources. Google is one example of an unpaid source.
This article is about helping companies become the go-to-guys in their territory. For instance, you can Google SEO for home service companies and get plenty of SEO service provider options; you may choose whichever you want for your business. We recommend hiring a professional as it takes the guesswork out of the game and allows you to get faster results.
With that said, let’s discuss SEO tips that can help your home service company.
12 SEO Tips That Will Help You To Grow Your Business
Tip #1: Use The Right Keywords
Keywords are words that people type in search engines to look or find what they are looking for. People just type what they need and get hundreds of results against their query.
Now, a business has to think the way their customers think to find the right keywords. For example, as a home service company, are your customers more likely to search using general phrases like home service companies in Texas. Or are they likely to use more specific terms like plumbers in Austin, Texas?
When you have figured out your customers’ approach, make a list of 30-60 keywords, and go to Google Adwords. Create an account if you do not have one already. Google Adwords is useful because it will allow you to see the search volume of your keywords. It will also help you search for more keywords with its keyword tool.
You can then place the selected keywords on the pages of your website to help them rank higher on search engines. Also, you should add the keywords in the URL, titles, and metadata descriptions for each of your pages. When potential customers use those keywords, your website will appear in the search results.
Tip #2: Do Not Overstuff Your Content With Keywords
Overstuffing refers to putting too many keywords on a page or in content. Google’s guidelines clearly explain that businesses should write content for users and not search engines. Quality is key to ranking on Google. And part of that is using the right keywords in the right QUANTITY. If you overstuff your content with keywords, Google will penalize you for that, and your website will drop in rankings. Always play smartly with keywords.
Tip #3: Focus On Standing Out
As a business, you must stand out to customers to stay competitive. Your business must provide something unique to get ahead of the competition. Focus on keywords that correspond to the unique services or convenient geographic location. Search Engine Optimization (SEO) has the potential to create or destroy your online reputation in the eyes of potential clients, customers and employers. Imagine searching for “SEO Services Malaysia” on Google and seeing a website at the top of the results. It’s your choice whether you want to be on the first page or not. For this to happen, you need to hire an SEO expert to optimize your website and keep it that way.
Tip #4: Use Link building
Link building is one of the most effective SEO techniques. Try to get backlinks from industry leaders or websites with a high domain authority score. You can do this by publishing content on their websites as a guest writer. It will increase your brand presence.
Tip #5: Write & Publish High-Quality Content
Search engines love quality content. It is their most important objective and helps them retain users. For example, right now, everyone uses Google. That is because it provides the best information available for any question that users have. Therefore, your business must publish high-quality content that helps users. Keep in mind that SEO is mostly about answering questions and not sales. Publish content that answers the questions your users have.
Also, regularly update your content, especially if your business is in an industry that changes constantly. This approach will also help your business become a leader in your industry.
Tip #6: Use Social Media Platforms To Market Your Content
When we say market, we do not mean advertising. Although that is a tactic you can use, SEO is all about increasing traffic without paying a single dime.
Including social media in your SEO strategy is very effective because of the number of users. Publishing social media posts with links to your content will help increase the organic traffic on your website.
Users also use social media platforms like search engines to find whatever they need. For example, the Facebook search function allows users to search for companies or specific products. Your company’s profile will also appear in these results, and people can visit it to get to your website.
Tip #7: Create A User-Friendly Website
A user-friendly website is crucial to your SEO strategy. Make sure that you have optimized your website for all devices.
Headings are important for readability. They make it easier to navigate websites, and people immediately know what your website is about and what you offer. In addition, they help your website rank better as they stand out to search engines. So be sure to use them.
Website speed is also critical for SEO. Having a website that takes time to load will not bode well for you.
Tip #8: Optimize For Google Passage Ranking
In October 2020, Google launched Passage Ranking. Passage Ranking means websites can get ranked for individual passages on their pages. Google will take specific sections from your pages relevant to users’ searches and provide the results.
For example, if you write a blog post about social media advertising and cover various topics like strategy, tools, KPIs, etc. Your page might get ranked for social media advertising strategy even if you did not optimize it for that keyword.
With Google’s Passage ranking, you should focus on creating easy-to-read sections. Headings should always have keywords incorporated in them. And the content in these sections should be relevant to the headings and the main topic. Make sure that these sections also make sense as stand-alone topics.
Tip #9: Use Feature Snippets
Featured snippets are known as the holy grail of search. They appear at the very top of the SERP (Search Engine Results Page) page, otherwise known as position zero. One of the downsides is that you cannot choose the content shown. However, you can optimize it to have a higher chance of appearing in a featured snippet. Here are a few recommendations:
-
Use Long Keywords: Longer keywords have a higher chance of appearing in the featured snippet, according to SEMrush.
-
Use Questions: Most users’ searches on search engines are in the form of questions.
-
Format Correctly: Snippet has four formats: paragraph, list, video, and table. Keep these in mind when writing.
Tip #10: Learn & Use The EAT Principle
Google is constantly changing its algorithm. The EAT principle will help you achieve long-term success. EAT stands for expertise, authority, and trustworthiness. It is a way to measure your brand’s reputation online. Google ranks authentic and trustworthy websites higher than those that are unknown.
You might get overwhelmed if you are in an industry that already has established companies. Do not panic and take a deep breath. The first step you need to take is to start small. Take one step at a time. Do not worry about what comes next. Here are a few tips to help you out:
● Ask for reviews on established sites like Yelp, the BBB, Amazon, and Google
● Earn links from websites that have a high domain authority
● Post testimonials, reviews, case studies, and other evidence from your previous customers to establish authority
Tip #11: Regularly Create New Content
Creating new content regularly is a no-brainer for SEO specialists. Over 4 million blog posts get posted every single day. As a business, you need to produce new content.
Readers consider fresh content more valuable than old content. When they search for information, they want up-to-date results. If your content has old dates and outdated information, users will not come back.
Tip #12: Measure Results
You have many options available online that help you measure results. Moz, SpyFu.com, Google Analytics, and SEMRush.com are a few free tools you can use to gauge your website’s SEO performance. They provide valuable insights about people who visit your website, like their geographic location, how they found your website, and how long they stayed on each page.
Conclusion
SEO is the process of improving your website’s ranking in the SERP. In today’s world, it is critical for business success. You must use it as a part of your strategy to build an online presence. You should monitor your SEO progress from day one, but know that it is not an overnight process. It will take time for you to see the results. SEO is constantly evolving. Whatever works today may not work down the line. So, keep yourself updated on the latest techniques you can use to improve your rankings.
Read More: Best Strategies to Negotiate with Your Backlink Prospects
