SEO is different from other types of internet marketing because it relies on the use of a website’s content to drive targeted traffic to your site.
The most important aspect of SEO is keyword research, which involves identifying the most relevant keywords for your business and making sure they show up in the SERPs when people search for those terms. You can do this by using tools like Google’s Keyword Planner or Word Tracker or by simply brainstorming ideas and seeing what comes up.
1. Write content for different platforms
This will help you rank better in search engines and increase traffic from social media sites such as Twitter and Facebook. Moreover, you can hire the right SEO services NZ.
Use keywords in your content so that it ranks high on search engines when people use it to find what they need. These words should be used naturally in the text and not just slapped onto each page.Make sure that all links on your site are relevant and accurate so that people can easily find them when they’re searching online for information about your business or products and services you offer. To do this, use link analysis software such as The Majestic SEO Toolbox or Open Site Explorer to analyze the links pointing to your site from other sites around the web so you can make sure they’re all relevant and up-to-date before you publish them on your own site.
Create a proper sitemap file so that Google knows what pages on your site are important and should be crawled more often by its crawlers so they can de-clutter the index faster and give you quicker access to new visitors.
2. Get Found Online
It’s all about getting people to find your website in the first place, so you need to make sure that people know where they can find you. This means having solid social media profiles and pages at the top of your homepage and throughout the rest of your website. It also means having a great digital presence on all of the major social media networks such as Facebook, Twitter, LinkedIn, Google+, Pinterest and Instagram.
The next step is optimizing your website for search engines like Google and Bing so that it ranks well in their search results pages (SERPs). There are a number of things that can be done here including: keyword research, site architecture (which pages are linked together), internal linking between pages (links from one page to another), canonical URL’s.
3. Don’t Over Optimize
Many sites are still using the overoptimization syndrome. If you have a site that is getting great ranking results in SERPs, but it is not performing according to your expectations, then it’s probably time to take a look at what you’ve done with the page and make some changes.
If you have an online shop, then it would make sense to optimize it for each product individually. For example, if you sell only one type of product, then you will want to optimize them separately.
If there’s one thing we know about Google, it’s that they love keywords and use them in their algorithm all the time. So, if you want your site or blog to rank well on Google (and other search engines), then it makes sense to use keywords that are popular and relevant to your niche or industry so that they can find what they’re looking for easily when they search for something related to those keywords!
