Are you finally setting up your own website? Whether this is for a business or to post content you love to create, you need to make sure that your website becomes visible online. This is where search engine optimisation or SEO comes in. Even if you have limited knowledge of setting up a website, you have likely come across this term before.
But, what is SEO and how can I get started? Let’s take a closer look at what search engine optimisation is and take a look at four tips for getting started.
What is SEO?
SEO or search engine optimisation is a popular practice that involves improving your website so that it can gain more traffic and a better ranking on Google. Thus, you are optimising your website in a number of ways so that more people visit your site and so that it can appear on the first page of popular search engines.
Of course, there are a variety of benefits you enjoy when you invest in SEO. Since you are going to be more visible online, this can lead to more engagement and leads. Indeed, this translates to more sales and profit for your brand or business. There are a variety of SEO tools out there that can help you when you have some knowledge of how everything works.
SEO can be difficult to learn and it can take a while to understand how to build a strategy that works for your website. This is why you should consider learning more yourself, as well as taking training courses from SEO experts like Joshua George. This is going to mean that you are armed with all of the information you need to create an SEO strategy that is going to produce results. Most importantly, the tips you learn are going to be from a professional with years of experience. The Google algorithm is always changing and evolving. You want to make sure you have the education to know how to adjust to these changes in the future.
4 SEO Tips for Beginners
If you are wanting to start SEO on your own, there is definitely going to be a lot to learn. But, here are four tips that can help you begin on the right track.
1. Create Unique Content
If there is something that Google does not like, it is plagiarism. If you are new to writing content, it is natural to look online for inspiration. While this can be a good idea for thinking of ideas, you have to make sure that you do not copy any content from another website. Always make sure your content is unique so that you can boost your ranking. Otherwise, you will be punished.
2. Know the Best Keywords
You want to make sure that people can find your website in their search results. This means that you want to rank for certain keywords and phrases. Thus, you are going to need to do your research and find the best ones for your website and include them in your content.
But, something to know is that you do not necessarily want to target high-volume keywords. There is going to be more competition. Instead, you want to think about search intent and choose keywords that are still relevant but less popular. This is going to allow you to rank on Google easier. Something to realise is that low search volume can be a good thing.
3. Watch Your Competitors
Every website, no matter what you are about or the industry you are in, is going to have competitors. This is not something that should intimidate you. In fact, it can be something that you use to your advantage. You can study what they are doing and whether it is working for them. Then, you can create an SEO strategy based on your findings.
There are going to be a variety of SEO tools you can use for doing your research. This can give some insight into their backlinks and other SEO strategies. Just make sure you learn how to use these SEO tools and you are going to be able to gather all of the information you need.
4. Work on Link Building
You want to make sure you are generating backlinks to improve your website’s search engine ranking. This includes choosing credible and authoritative websites to post content on making sure you link back to your website. This should always be done in a way that offers valuable information to a reader and this is going to be what contributes positively to your SEO strategy.
Read More: Top 10 Best SEO Content Writing Practices For Beginners
