Has your venture gotten this far without a website? If yes, you might wonder why you need a website for your company or what the point is if your venture is already flourishing without one. Well, consumer behavior has altered to adapt to the new technologies in today’s digital world.
Over 2.14 billion people, i.e. one out of every four people in 2021, shopped online, according to Statista. Furthermore, according to KPMG’s 2017 Global Online Consumer Report, The Truth About Online Consumers, 47% of consumers look up a company’s website before making a purchase. However, that’s not all; having a website for your venture can help you create brand awareness. Also, having a website allows you to showcase your work to potential customers; basically, it acts as a portfolio. Thus, it is safe to say that having a website can help your business get more traction, whether it has been in the industry for a while or is new.
Still trying to figure out why and if your business needs a website? Here are some benefits of having a website.
1. Acts As Your Virtual Business Card
Do you remember the days when entrepreneurs and salespeople would carry a bunch of business cards with them and hand them out to everybody they met? This was not only costly but also less effective as business cards have limited information. The good news is that having a business website saves you from this hassle. A website can introduce your venture to potential investors and customers and tell everybody how to get in touch with you, thereby eliminating the need for business cards completely.
Thus, having a solid website for your website is a must. So, how can you ensure your website is excellent? A great website must include features like:
- Keep the website design simple and user-friendly to encourage visitors to spend more time on your website. On the other hand, a website with low-quality design can force you to lose customers, making it vital to design your website efficiently.
- Use language that makes sense to your customers. Alongside, avoid corporate jargon and acronyms. Remember to be accurate, spell correctly, be related and update your website regularly.
- Make your website visually impactful, appealing, and engaging.
- Optimize it for mobile to enhance your customers’ experience and improve your SEO rankings.
2. Offers Social Proof
Think about this: would you be more likely to purchase products from a business with or without a website? The answer is pretty obvious; a company that has a website. Having a business website is vital for providing social proof and developing your credibility as a business.
It shows the target audience that you’re sincere about what you’re doing and have something unique to offer, helping you flourish your business. Whereas not having a website for your business can result in lost sales as potential customers aren’t able to learn what you do or get social proof that you’re a reliable business.
But how can you show social proof on your website? Here are some techniques to show social proof on your website:
- Show live sales announcements: Live sales notifications are an excellent method to show visitors that other individuals are attracted to your products. You can show your visitors how many individuals are browsing your site and notify them when anyone joins your email list, impacting your traffic, sales, and lead generation attempts.
- Tactically display stats: you can showcase impressive stats and figures that concentrate on your business. For example, if you want potential customers to sign up for your email list, consider including the number of individuals presently subscribed to get emails from your business.
- Incorporate trust badges: trust seals, also referred to as trust badges, can show your customers that your website is secure.
3. Builds And Nurtures Customer Relationships
You might be surprised to know that websites are a lot more than a venue or an electronic brochure for your sales, transforming visitors into customers. A website for your business offers you a unique opportunity to build strong and professional relations with your customers.
But why is it necessary to build lasting relationships with your customers? A strong relationship makes your customers feel more connected with your business, leading to increased customer retention. According to the latest research, 85% of customers with a ‘connection’ with a company are likelier to continue purchasing from them in the future. As a result, you must create a website and nurture your relations with customers, encouraging them to continue buying your products and services.
4. Provides Invaluable Customer Insights
Are you thinking about how getting customer insights can be beneficial? Gaining insights into your customers allows you to match and exceed their expectations, enabling you to achieve customer satisfaction. Not just that, it helps you offer your potential customers what they want, helping you attract more customers. For German target market, consider implementing loyalty programs with free deliveries, as 85% of consumers in Germany highly value this program.
So, how can you get insights about your customers? Having a website for your business makes monitoring how visitors use it simpler. It allows you to find out what product or service your customers like the most and least, which third-party websites, and the geographic location they generally come from. For instance, various tracking tools allow you to discover which pages visitors are exiting and what landing page copy increases conversions.
5. Boosts Your Return On Investment
As an entrepreneur, one of your top priorities might be to maximize return on investment (ROI). So, how can you achieve a high ROI? One of the most excellent ways is to create a website for your business. Having a website allows you to maximize your ROI by driving targeted traffic. Not just that, it helps you optimize user engagement and deliver real value to potential customers, enabling you to accomplish a high ROI.
So, how can you make sure your site is working towards achieving the maximum ROI? Start by ensuring your website is designed according to your target audience. Ask yourself what your customers want to see to help you create a website pitched towards creating sales. For instance, if your target audience is interested in compact living, you might want to feature tiny homes for sale in Texas. Besides that, don’t ignore Google’s power. Use related keywords on subheadings, titles, body, and meta descriptions.
Alongside this, you can use efficient calls to action (CTA) on your site. It’s an instruction telling visitors what you want them to do afterward. For instance, if you want your visitors to sign up for your email list, you can incorporate a CTA that says, “click here to subscribe.”
Final Thoughts
Are you unsure about why your business should have a website? If yes, check out this article. Look at the benefits mentioned above and see how a website can help your business grow and get a competitive edge over others.
