Today, millions of online businesses are out there, all competing for a limited number of customers.
Running ecommerce is no easy task because of the many challenges you go through. For instance, you have to invest your time and money in marketing your brand to grow your sales count. Staying well-informed about effective e-commerce management strategies can help you overcome these challenges and market your brand effectively in the competitive online marketplace.
There are many ways you can position your ecommerce before the target audience and sell your products and services. If you want to make most sales you must invest in marketing. Here is a list of some proven marketing tips to help you grow your business.
Tip #1 – Set up a loyalty program
Loyalty marketing is another tip you can apply if you want to grow your customer base and make the most sales. Building a customer loyalty program is one way of rewarding your most dependable customers.
A loyal customer is worth more than an occasional shopper. Most professional marketers agree that loyal customers are likely to buy more than occasional shoppers. Therefore, when creating a loyalty or reward program, you can easily convert most of your customers into loyalists.
You can register any customer who has purchased in your online store. Give your customers a gift card for every set of purchases they make. This is one of the ways a loyalty program can grow your online marketing.
Tip #2 – Invest in SEO
SEO is an essential part of ecommerce marketing. If you want to grow your customer base, you must ensure people can notice your brand whenever they go online. It means you should work on your online visibility.
When investing in ecommerce SEO, your goal is to get your online store product pages on the first page of search results. It means you should appear in the top search results for the most popular keywords in your brand.
When customers search for your products and services on search engines like Yahoo, Google, and Bing, they should be able to find you. When you appear on the first page of search results, customers are most likely to click on your website, which means more leads are coming your way.
You should always work with top SEO companies who offer you the full value of your money and help you improve both organic traffic and conversions.
Here are some ways you can invest in SEO:
– Focus on creating a good user experience by optimizing your website
– Perform keyword research and include all popular keywords in your product descriptions, page URLs, and blog posts.
– Build links and link your website to other authority sites in the industry.
– Optimize your website for mobile search
Tip #3 – Engage customers with live chat
Another way to grow your customers and business is by engaging with them on live chat. Customers are most likely to shop where they feel valued and cared for. When you set up a live chat option in your live store, you show that you care more about your customers.
Product customizer software can help you with upselling and cross-selling by allowing customers to customize products with different accessories or upgrades. This helps customers get a better idea of what their purchase looks like and encourages them to consider additional items related to their order.
Customers can interact with your live chat agents and have their questions answered. For instance, when a customer cannot find a product they are looking for on the shelves, your live chat agents will direct them to the right page. This improves your conversions and sales in the end.
Live chat makes it easy for your customer desk to address any customers’ concerns when they are planning to buy.
Tip #4 – Use a CRM software
CRM software is what you need if you want to market your ecommerce and increase customer experience with your brand. CRM is essential for sales, marketing, and customer support. You can use a reliable CRM software such as EngageBay to collect more insights into customers shopping behavior and location.
It is much easier to create a personalized service and marketing content when you already know who your ideal customers or prospects are. You can use the insights you collect from your CRM software to improve marketing campaigns and target more conversions.
If you want your marketing to be more effective, you must get the right message in front of the right audience, and a CRM helps you achieve this.
Tip #5 – Upsell and cross-sell your products
Upselling is another better way of improving your sales. In most cases, customers lack enough information on a better product in the market. By providing this information, you can make them buy your premium products.
Also, some products accessorize the products your customers are looking for online but are not aware. You can use the ‘if you like that, then you’ll love this one approach to show your customers other better products you have in store.
All you have to do is ensure the options you suggest to your customers are relevant to what they are looking for.
Final Thoughts
Growing your ecommerce customer base involves a lot. If you want to reach out to most prospects, you should adopt a marketing campaign that is most relevant to them. You can use social media marketing, loyalty programs, content marketing, and others to reach customers. This article has shared five tips that can help you grow your ecommerce customer base.
