Looking for ways to improve your ecommerce business sales and revenue?
Don’t worry, you’re not alone.
Over 20% of businesses fail by the end of the first year of their launch.
It is because of customer dissatisfaction.
You have to offer a seamless and great user experience to your customer.
And there is always room for it.
Understanding the point where it lacks and improving it can significantly impact your sales and revenue.
Blindly making some random changes – changing the design and themes – doesn’t take you places where you wish to.
Well, when you’re starting up, it can be really tough and confusing to prioritize the changes to be done, especially when there are so many aspects to optimize.
Here are the top five ecommerce optimization tips to improve sales:
1. Implement live chat
79% of businesses say that implementing live chat software improves customer loyalty, sales and revenue.
When a customer is on the hunt to buy a product, they may have some questions that need to be answered.
In that case, if it is tough for the customer to contact you, they would bounce to your competitor’s site without a second thought.
You can’t expect them to find your email address, send you their queries, and wait for your reply.
You can’t miss out on any customer in this competitive digital space. Every one of them is vital.
So, by implementing a live chat tool directly on your website, you give the feel to your customer that you’re right with them, staying until and even after buying.
If they have any queries or doubts, they can easily contact you to sort them out at any moment.
This reduces the friction.
Eventually, you can automate your live chat by answering the most commonly asked questions and help your audience solve their problem instantly without having to wait for your customer executive.
This will save your customers time and provide a great user experience.
2. Upsell and cross-sell your customer
Upselling and cross-selling are one heck of a technique to keep your sales funnel ticking.
Take the help of ecommerce digital marketing agencies to reach your customers.
Upselling is showing products that are relevant to the products that the customer has added to their cart or purchased.
This allows you to sell more products to your customer and improve your sales.
Cross-sell is sending promo codes, discounts, coupon codes, or sharing new arrivals through email to your existing customer and boosting sales.
It works well because selling to an existing customer costs less than selling to a new customer.
Remember, when you do cross-sell, you have to deliver personalized offers to your customers. If you miss out on that, then it won’t be effective.
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3. Leverage the power of video marketing
88% say they have been convinced to buy a product after watching a brand’s video.
People prefer watching videos rather than texts. Hence, video marketing improves conversions.
Consumers prefer videos because they believe a video explains better and more clearly. A clear understanding helps people to make a purchase with full confidence.
So, share an explainer video or create enticing videos using a video maker to show the elegance and class of your product to grab your user’s attention and make the purchase.
Moreover, optimizing your webpage with videos also increases the chance of ranking at the top of the search engine, driving you more traffic and conversions organically.
Having a web page with videos, texts, and images covers all aspects and helps people use their prefered medium to consume information.
Furthermore, leverage the power of User-generated videos.
Nothing is more powerful than testimonials to build trust.
When you post videos of your customers who have purchased and shared their experience, it enhances your buyer’s trust and goes for the buy.
Because people trust another person’s word more than yours. That’s the power of a testimonial.
4. Minimize cart abandonment rate
69.82% is the average abandonment rate across all industries.
Imagine this when someone has visited your website and has added plenty of products to their cart.
But, all of a sudden, the visitor abandons his cart.
How would you feel?
Frustrating, right?
When running an eCommerce business, this can happen quite often.
As long as you can cut the percentage in half, your sales will automatically hit the top.
However, the common reason for cart abandonment is the pricing and shipping cost.
If you can sort it out, your game will still be on.
Using exit-intent popups and showing a promo code or coupon code or free shipping cost might make the customer rethink abandoning the cart.
If that doesn’t work, you can automatically retarget them on Facebook and Instagram by running ads with the help of Facebook pixel codes.
As already said, one of the main reasons for cart abandonment is the added shipping cost.
If you can manage the shipping cost, you can improve your conversion.
So, in that case, use it to your advantage.
Tell people that we offer you free shipping exceeding a certain amount on purchase.
That catch will lure people into buying more products and keep them from abandoning the cart.
5. Collect feedback from customers
Without customers, there is no business.
Every single word of them is more valuable.
To eliminate the confusion, which aspect you must first focus on optimizing? This is where the customer feedback comes in.
Understanding how people perceive your business and optimizing your site based on their feedback is the key to better.
To keep it simple, let’s say customer feedback is the best way to analyze the strengths and weaknesses of your website.
The best way to collect customer feedback is to talk directly to them.
If not, if you’re looking to paint a vivid picture, you can simply run a survey and ask a series of questions to collect feedback.
For example, you can ask
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Are you interested in hearing about our new deals?
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How can we make your next visit even better?
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What is your overall opinion of our user experience?
Asking them questions like these open your gate to understanding them and optimizing your website for an improved user experience.
You can run a survey on social media, send a survey form with the “Thank you” mail, etc.
At first, your customer might hesitate to take up the survey.
But to increase the number of responses, you can reward incentives like promo codes, coupon codes, discounts, free-shipping, T-shirts, or more.
By collecting it and effectively making changes based on their feedback, you can drastically improve your sales and revenue.
Conclusion
These are the top 5 eCommerce optimization tips to boost your sales effortlessly.
Following every tip is crucial to the business, skyrocketing your sales fuel.
Just stay in contact with your customers and know how they perceive your business, and based on that, you can just determine your path to more revenue.
In this process, keep building your customer’s email contact list.
Why?
Because it is one of the sheer forms of being in constant touch with your audience.
And by segmenting your audience, you can easily send them content based on the funnel they’re in and effectively communicate to them and turn them into your prospect.
Anything and everything is possible in the land of business.
All you have to do is to take the right and necessary steps.
Cheers!
