As a self-storage business owner or manager, you have many chances of growth in this industry. And one of the critical factors for growth is also online marketing. However, if your local customers can’t locate your self-storage facility online, you probably overlook some fundamental SEO principles.
Not every business’s website appears on the first page of search engines. To be on the first page, you need to maximize the use of digital marketing tools, the most famous of which is search engine optimization (SEO). You need to improve your business’s SEO to make your website more visible for online searches.
Here are 6 tips for improving your self-storage business’s SEO.
1. Improve Local SEO:
Many self-storage business’s customers are local people residing near a specific radius of the storage unit. This means you need to target that local audience. Improving your local SEO means more online visibility for your business when a local person uses a search engine to look for self-storage units. Get your business listed on the local business listings and directories. Enhance your website’s visibility by getting listed on Apple Maps, YellowPages, and Trip Advisor.
Moreover, get your business listed on locality-based self-storage directories. This will help to rank your website according to location relevance.
The goal is to market your website so that more and more people see it. You can use the services of a reputable company for self storage marketing that focuses on local SEO to elevate your site’s ranking and performance. Improve your local keywords so that when a person is searching using those local keywords, your website pops up.
2. A Mobile Responsive Website:
Studies show that over 60% of users navigate a website using a phone. Therefore, if your website is not mobile-friendly or mobile-responsive, you will lose a significant number of customers. In addition, not everyone carries a laptop around all the time.
And for self-storage websites, it is even more crucial to be mobile responsive since customers are more likely to be navigating the website with a phone, so they can directly place a call or note down the phone number.
Make a mobile-responsive site that does not require swiping left or right, pinching or zooming. Everything is automatically adjusted to the screen’s margins and is easy to read. The buttons are easy to use. The text or images do not get cut by the edge of the screen.
3. Blogging:
The websites that keep updating their information frequently get a spot on the top page of search engines and attract more traffic. But if you are not the type of business to introduce new products daily, there is no information for you to update.
As a self-storage business, your ‘about’ or ‘address’ will rarely change, so it means there is not much for you to update on your site. However, creating a blog on your site can still achieve this goal. So you will have something to update frequently and inform people about your business with the help of blogs.
You can post informative blogs on storage, such as preparing rental items for storage, tips for storage during an office relocation, storage for seasonal clothing, etc. This way, people will trust you more with the information provided, and your site’s visibility will increase.
4. Business Listings
SEO, or search engine optimization, isn’t just for the primary site anymore. Search engine optimization (SEO) is the practice of increasing the visibility of a local business in organic search results. An important part of Local SEO is the creation of company entries in business directories, known as Citations.
Business directories like Yelp and TripAdvisor are well-known to anyone who has traveled or looked for a restaurant. Over 200 factors are taken into account by Google when determining a website’s “authority” and the subsequent search results. For self-storage, citations are an important aspect of an entire SEO campaign.
- Online Reputation Management:
How do you turn a lead into a customer? By managing your online reputation and gaining positive feedback. Customers rely heavily on reviews when they decide to buy a service or a product. Nine in 10 users find reviews trustworthy.
As a self-storage business, the quality of your services must be top-notch so that your customers leave positive reviews. But even more important is making those positive reviews visible. Set up an automatic system for collecting reviews on major review platforms like Yelp, GMB, Meta, etc.
Monitoring internet reviews is another aspect of good reputation management. A company’s ability to respond effectively to user involvement can be improved by claiming and controlling its business profiles on these third-party sites. A user’s perception of a business can be strongly influenced by how it responds to positive and negative reviews.
Also, list your website on reviews like Feefo so that your viewers know all your reviews are genuine. Reviews given by third-party sites are much more credible, as there are rare chances of them being fake. Again, this boosts the credibility and SEO of the business.
5. Backlinking
Acquiring and building backlinks to your website is one of the more difficult components of SEO. A link from a high-authority site is more valuable than a link from a low-authority site.
If you’re looking for a self-storage facility, backlinks from other area businesses might greatly impact your search engine rankings. This is because Google recognizes that a self-storage facility is a part of the local community.
Even in these difficult economic times, we feel that any small business that engages with and supports the local community is ethically correct. It alleviates some of the stress that we all feel throughout the epidemic. In addition, it’s a terrific approach to boost your website’s visibility and authority.
Conclusion:
In this digital age, almost every business is carrying out online operations. With all your competitors having websites, you need to create an edge with the help of SEO to increase your website’s traffic. More people viewing your website means more customers, which ultimately means higher profit. Using these six tips will help you achieve that.
