Did you know that 96% of all your website visitors are not ready to make a purchase? 56% among those are not ready while 40% are ready to begin their buyer’s journey while only 3% of your target audience will be actively buying from you.
According to lead generation statistics, 68% of businesses struggle with lead generation. What’s even worse is that 79% of marketing leads never converts into sales. Lack of resources, time and money are common barriers but so does poor lead nurturing.
How can business turn things around and generate quality leads which can easily be converted into sales? There are many ways to do that and one of the best ways is to use lead magnets. A lead magnet is usually an item that is given away for free in exchange for user contact information. There are many ways to do that and one of the best ways is to use lead magnets alongside lead capture forms.
In this article, you will learn about seven lead generation nurturing process that help you generate leads at different stages of the marketing funnel.
7 Types of Lead Magnets for Different Stages of Marketing Funnel
Here are seven lead magnets you can use to target customers in different stages of the funnel.
Top of the Funnel
Giveaways
If you want to attract new customers, get social shares, likes, comments and increase content engagement, there is no better way to do that than offering a giveaway. Make sure that your offer is relevant to the product and services you are selling because it will directly impact the quality of leads. Offer something that your target audience considers valuable as a giveaway not what you consider valuable.
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Create some hype so that everyone knows that you are offering a giveaway and make it clear how your users can get their hands on the giveaway. This will not only attract more people but also make it easier for them to get the giveaway. You can use different social media sites for hosting your giveaways such as Facebook, LinkedIn and Instagram but make sure that you collect leads through them.
Free Tools
Yes, creating this type of lead magnet could take a lot of time, effort and resources but the resources you put in creating these free tools are well worth it. Offering the tool for free might also seem counterproductive because you have to spend a lot of money and time creating it but it will continue to serve you well in the long run. Neil Patel, one of the most popular digital marketers in the world, adopted this strategy.
He created a tool called Ubersuggest and offered it as a free tool. Today, a majority of his website traffic comes from this tool and has helped him acquire thousands of new customers. He was so happy with the results that he even recommended other businesses to create their own tools and offer them for free. You can even get a mobile app from a mobile app development company and offer it as a free download. Even some DDoS protection service adopts this approach and offer many services for free.
Middle of the Funnel
Webinar
Webinars have been around for quite some time now but it has shot to fame recently. Today, most businesses are using webinars as a lead generation hack. They choose a trending topic in their industry or try to solve one of the biggest pain points their target audience is facing with a how-to webinar.
Webinars not only increase your brand reach but also establish you as an expert in your industry. It can build trust and help you generate high-quality sales leads. Best of all, it is one of the best ways to build and nurture long-lasting business relationships. Since these webinars can be recorded, you can send them as an email to users who have missed the webinar so they can catch up later.
Checklists
Probably the easiest lead magnet to create on this list is checklists. They require very little effort to create and offer a to-do list to your customers. It tells them what steps they need to take in order to solve their problem, they also work great for Google ads especially when you offer it in a downloadable form. You can also collect leads by offering checklists as a free download and users will be more than happy to give their email addresses.
Templates
Let’s say, you are creating a resume or web design and you don’t want to start from scratch as it requires more time and effort to do it. That is where free templates can come in handy. You just download them and fill in the gaps. These templates give you a basic structure and a great starting point. It can enhance your efficiency and save you from reinventing the wheel. The best part about templates is that you can tweak it to suit your specific needs.
Bottom of the Funnel
Case Studies
Writing a case study is not easy as a small mistake can ruin it. On the flip side, if you nail it, you can generate a lot of leads through it by offering a free download. Make sure that the data you use inside the case study is actionable and offer valuable insights. It will make it easy for you to collect customer emails, as it helps users learn from other brands and user experiences without having to make the same mistakes themselves.
Ebooks
One of the best lead magnets that help you generate leads is ebooks. The biggest advantage of giving ebooks as a free download is that the customer is already engaged and is more likely to convert because they have shown some interest. That is why it is important that the ebook you are offering is relevant to your target audience. It also establishes you as a credible source and persuades users to share their email addresses in exchange for the free downloadable ebook.
Which lead magnets do you use at different stages of your sales funnel? Share it with us in the comments section below.
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