A perfect blog post is hard to come by. Sometimes the mistakes are slight, such as a grammatical mistake, and other times they are so apparent that you cannot look away. You should make sure your posts are virtually perfect to ensure that your efforts are not in vain since you spend so much time coming up with post ideas, optimizing, editing, and advertising. How many times have you written a meaningful blog article just to watch it go unread by everyone? If you work as a blogger or content marketer, you’ve probably experienced this at least once.
I am aware of this because it often happens to me. Furthermore, it is not only upsetting but also annoying. After experiencing a great deal of disappointment, I decided to improve the situation. When I learned there are, in fact, some factors that can help a blog article go viral while the rest perished in the never-ending web dust, I started doing a lot of research.
Below are my Top 9 Most Important elements that successful blogs have in common:
1) Magnetic Headline
2) Captivating Introduction
3) Subheads That Support Your Headline
4) Edit for clarity and grammar
5) Visual Appeal
6) Natural, relevant links
7) Engaged audience
8) A compelling call-to-action
9) Interesting supporting points
1) Magnetic Headline:
People are drawn in by your headline. It must be positive since it will be someone’s first impression of your blog content. You should dedicate a lot of time to coming up with eye-catching headers for your content. Choose the notion you believe will benefit the reader the most after writing them all down and reading them aloud. The most effective headlines, according to Digital Strategist at Bambrick Jason McMahon, are those that promise the reader a reward.
According to Digital Strategist at Bambrick Jason McMahon, the most effective headlines are those that promise the reader a reward.
2) Captivating Introduction:
As per Aman Jha from Maxzob.com
“Without a compelling introduction, a brilliant headline is equivalent to inviting someone to a party at your house but not having anything ready for them when they get there.”
It feels like a waste of time and is disappointing. Too frequently, writers obsess over their headlines for so long that they neglect to write an introduction that draws readers in and leaves them wanting more. Your introduction should grab the reader’s interest and entice them to read more of your content. Tell a story, offer value, deal with readers’ problems, and explain why the content is important.
3) Subheads That Support Your Headline:
According to Daniel Foley from Scooter. guide
“Content must be provided in manageable pieces in the modern digital era, and it must be visually appealing on the website. Use subheads for each of the points that support the title to break up your post. For instance, I gave each component of a successful blog its subhead in this piece to make it simple for readers to skim and read my content.”
4) Edit for clarity and grammar:
Before posting, make sure to carefully review and modify your content. Review your intended objective: Make sure the calls to action in your writing are appropriate for your readership and relevant.
Tiffany Payne, Head of Marketing at Replace Your Docs says
“Pay attention to the details when revising your message overall. In our daily digital communications, many of us omit basic grammar and punctuation, yet professionalism is important if you’re writing on behalf of your company or group.”
Your article will have more credibility and be considered more seriously if you use a dictionary or thesaurus and verify your grammar. Finally, it never hurts to have a second pair of eyes take a quick look at your content.
5) Visual Appeal:
There are differences between reading text on a screen and reading it on paper. There’s just something about the internet that has taught us to shun large, thick blocks of text in favor of shorter ones. Blogs need to visually be broken up in some way to create enough comforting white space around and between the lines, in contrast to magazine articles that can have lengthy paragraphs and intricate language.
Jay Soni MD of Yorkshire Fabric Shop adds
“Using bullet points is one way to achieve this. Both numbered lists and subheaders are useful. To hold readers’ attention, writing in short lines and paragraphs is essential.”
The perfect length for a blog post is still up for debate; some believe shorter is better, as in 250 words or fewer, while others believe longer posts, between 1500 and 2000 words, are more successful. A typical word count is between 500 and 600. However, no matter how long the content is, as long as it is divided into small chunks, visitors will find it to be approachable.
6) Natural, relevant links:
The backbone of the internet is linking. Your content should include links to reliable, knowledgeable resources that enhance user experience. A good rule of thumb is to include one link to a resource that enables readers to extend their research or find answers to their questions for every 300 words of copy. However, don’t merely promote your personal interests. This implies that you will direct traffic to external websites.
Lauren Grey from Divein explains
“Sending your valuable off-site visitors may seem counterintuitive, but readers are more interested in obtaining content that fits their needs than in the identity of the author. They’ll be grateful that you helped them choose the best content, and they might use you again in the future.”
7) Engaged audience:
Taylor Townsend from Fortunebuilders says “Your readers should be acknowledged and cared for, whether through contests and prizes or regular conversation. Since it cannot be easily automated, audience involvement can be a time-consuming process.“ Think about employing a social media and relationship-building expert. This could entail employing a community manager for blogs managed by businesses, collaborating with your social media manager, or combining the two roles.
Lulu Albanna from WRC Media adds
“Consider thanking readers for sharing or subscribing to your work in addition to responding to comments and planning distribution. To support the growth of your blog community, send customized thank you cards, branded stickers, social media shout-outs, or other swag to your most regular followers.”
8) A compelling call-to-action:
“If you’ve successfully captured your readers’ interest with a catchy title, enticed them with an intriguing lead paragraph, and then carried them along with compelling points, it’s time to bring it all together. Don’t be ambiguous. Do you really want your readers to wonder why they even bothered reading your piece in the first place? Give them a take-away item. Do you want your audience to think about a certain concept? to take action? How should I reply? Be specific about it, whatever it may be. It won’t just occur. What you ask for will come to pass. This is the section of the post where you ask your readers to provide an answer, a comment, or share your article. Make it short and useful.” said Alex Capozzolo from Sellhouseforcashsandiego
9) Interesting supporting points:
According to Daniel Foley, Director at SEO-Audits.io “This is the article’s main body. It serves as the “meat” of the post, supporting your main point or argument. Every story you give and every concept you present must have a convincing justification that readers can grasp. You can’t be all over the place, but they don’t all have to perfectly fit into a three-point argument or a seven-step process.
Think carefully about what you want to say and how you will support it. Making a list of bullet points is an excellent organizational strategy. Then, use these as your primary parts when you compose the post’s body (if appropriate turn the points into subheads, like I did with this post). These points would be the street signs directing your reader to the goal if your blog article were a road.“
BONUS ELEMENT: Valuable Content
The most crucial point of all might be this one. Fluff pieces might be entertaining, but if you aren’t giving your audience useful information, they won’t return. You should not be forceful, obnoxious, or boastful on your blog. It’s where you may generously impart your knowledge, establish your credibility, and gather a devoted following. If you bear that in mind, you’ll be fine.
Conclusion:
You now know what elements to include in your blog to help you achieve your long-term goals. If you combine some excellent content, some marketing, and some SEO, you should be set to go—but only if you carefully track your results and make the necessary adjustments. The marketers who achieve success with their blogs do it in this way.
