Published
May 27, 2021
Category
Search Engine Optimization
client
VoIP Business (London, UK)
Local SEO (VoIP Business)
01. The Challenge & Solution
O
About VoIP Business
VoIP Business is All-in-one Business Communication platform like Zoom, RingCentral and teams. The firm is one of the leading cloud communication platform in the UK.
The Problem
VoIP Business has an exceptional reputation for providing online meetings to businesses. They offer advance features including HD Audio & Video Conferencing, Call Recording, Call Forwarding, Voicemail to email, Music on hold, Pickup group, Ring group, Hot Desking and Call Queue Etc.
But before our involvement, VoIP Business did not have a significant SEO presence.
- Despite SEO working, there were no ranked articles or blog posts. Most of the backlinks were not indexed at all.
- That is why the site was not performing well with low SEO presence.
- There no Digital Marketing Strategy. The site had No Traffic, No Signups, or No Login.
We created a strategy to build brand authority, leads but also indexed all old backlinks.
Website SEO Audit (Problems Identified by SEOCALLING)
Before creating an SEO strategy, we first analyzed VoIP Business website to find out why they had less online presence. The identified problems included:
- All Protocols HTTP/HTTPS not Supported
- Focus Keywords Missing in Title & Desc
- Ranked Keywords Location USA but Service in UK
- High spam score
- Low Backlinks
- Broken Images & URL
- Less Referral domains
“SEOCALLING helped in increasing the organic traffic and signups with cost-effective digital marketing strategy.”
– David O’Neil (VoIP Business)
02. Working Process
VoIP Business contacted SEOCALLING to help them develop a long-term SEO strategy to increase their online traffic.
Key Focus Areas:
- Improve keyword Target Location UK
- Increase organic visibility in UK
- Fix Development issues
- Create High Authority Backlinks
- Decrease Spam Score – 7 to 0
- Increase Domain Authority 23 to 44
- Increase Domain Rating 26 to 52
The Strategy Research
The first step of our search engine optimization strategy was to understand the ins and out of our client’s business, their competitors and industry as a whole. The research that we conducted initially gave us a great understanding of competition in the VoIP Technology, SEO strategies that work well and what we can do for VoIP Business to bring it to number 1st ranking in Google search engine result pages.
Keyword Strategy
On the basis of initial research and analysis we developed keyword strategy for VoIP Business. We Selected target keywords on the basis of following factors:
- We analyzed and investigated the average monthly search volume of the keywords related to VoIP services. We dug deeper through our specialist software to discover which keyword phrases VoIP customers were using to search for Business phone system platforms.
- Another factor that we considered was competition and speed at which we could achieve number 1 ranking position for most searched keywords.
On Page SEO Amendments
We did a detailed technical analysis of VoIP Business website that included in recommendations report being presented to VoIP Business for their approval.
Our on-page SEO report included an analysis on each of the following points:
- Meta titles
- Meta descriptions
- Title tags
- URL structure
- Alt text and title attributes
- Sitemap
- Page design
- Page speed
- Internal and external linking
- Content Updated
- Keyword density
- Duplicate content checks
- HTTP Checks
Link Strategy
Off page SEO is the most important aspect of any SEO campaign. In short, in 2021 old-hat SEO techniques such as building large number of low-quality links can no longer help you to improve website’s ranking.
Our link strategy for VoIP Business was based on best and latest SEO practices and revolves around building high quality niche backlinks with high authority guest posting, that helps to improve website’s domain authority and its ability to rank in Google and other search engines.
Web Development
If you want to increase the traffic on your website and earn more revenue, firstly your website needs to be on Google’s first page. Secondly, your website design must be impressive and user friendly that encourages customers to get in contact with you.
Along with running a successful SEO campaign we also recommended a new website design. We developed a new design incorporated with best practices of conversion rate optimization in order to enhance the effectiveness of SEO campaign. We have launched a new website design that cause a significant increase in lead generated.
Results
- 50+ keywords on Google’s first page
03. Perfect Result
The SEO strategy applied by SEOCALLING not only increased the number of visitors per day but also improved the number of potential customers who are willing to use services of VoIP Business.
