Marketers rely on marketing tools in their daily activities. This is why choosing the right set of tools is essential. The marketing tools you choose should be tailored to your needs, affordable, and easy to use. Are you ready to embark on the quest for the best digital marketing tools?
To make it a bit easier, we’ve put together a list of the best digital marketing tools! The list includes the crème de la crème of digital marketing tools. We’ve tried to cover as many marketing areas as possible and showcase the tools that will help you excel in all areas of marketing – starting with media monitoring, media planning, to building page building. destination dedicated to your needs. Digital marketing tools will save you time and make your marketing efforts more successful.
15 Best Digital Marketing Tools
1. Tools For SEO
Most marketers will tell you that SEO is one of the most complex areas of digital marketing. Fortunately, there are many SEO tools, each with its own specificities to help you gain visibility in search engines.
Ahrefs
Ahrefs Site Explorer is an essential tool for serious marketers. It provides tons of information and data about your backlinks, websites, pages, and competitors. Their database seems to be pretty good and gives the ability to slice and slice this data to get better marketing decisions within the web interface. With this tool, you can view interesting statistics like new and lost links, total link count, referring IP addresses, unique domains, link types, anchors, referring content, keywords organic, and much more.
Google Keyword Planner
Google Keyword Planner is an important feature of Google Ads tools. You can use it independently whether you pay or not. There is a catch, however. If you have active campaigns, you will get more information compared to a non-paid account. This is a keyword research tool, which can be used to get information about the terminology used for different keyword topics or ideas, as well as search volumes for each country and language search trend. You have the option to apply filters and get only the results that interest you.
Read More: Top 10 Search Engines’ Webmaster Tools – Crawl Sitemaps 2021
Google Search Console
Google Search Console is a free web service tool for tracking website performance and understanding what search engines are saying about your website. With the help of this tool, you can see alerts, bugs, and indexing issues. You can also make adjustments to review website links, keyword data, submit sitemaps and robots.txt files, and more. To get a more detailed analysis of your keyword data, you can link your account to Google Analytics.
2. Tools For Marketing Campaign Designs
There is no doubt that we are living in a visual age. This means that if you don’t have a content creation strategy, you lose your audience. Tools for digital marketing are indeed important to help with the daunting task of creating visuals, especially if you don’t have design skills.
Pixelied.com
Pixelied is a great tool for creating professional-looking graphics. Whatever your experience, you can easily use this tool to create free social images, presentations, and infographics. Pixelied offers a wide selection of templates, clip art, and fonts to help you personalize your project. It’s ideal for individuals without access to much more powerful design systems like InDesign or Photoshop. Not only can Pixelied save time, but the templates are also pretty easy to use. It also takes a lot of thought on how to design “better” social media. A lot of people don’t know where to start for design and Pixelied makes that incredibly easy. I can also create models and pass them on to others via a link.
Removal.AI
Removal.AI is a background remover for digital marketing. It uses artificial intelligence to remove the background from a photo – all for free and automatically. It works like any other manual photo editing tool or professional picture editor.
Users don’t even have to manually select the background/foreground layers to separate them. All you have to do is load your image from your computer or a URL, and the result is displayed in a matter of seconds. Bluffing. We, therefore, hope that Removal.AI will remain free for a long time to come!
But how does it work? Removal.AI simply uses machine learning coupled with sophisticated algorithms that allow it to constantly improve. Removal.AI artificial intelligence has learned to distinguish the subject from the foreground, in order to consider everything else as a background. After analyzing thousands of photos with successful cropping, the AI managed to separate the subject from the background. It thus detects the different levels of depth and manages to avoid color contamination. The results are amazing, especially on well-defined backgrounds.
Adobe Photoshop and Illustrator
Photoshop has been the Goliath of web design tools since its release in 1988. It’s no surprise because it’s a tool that can do so many different things. Photoshop allows you to take assets such as images and illustrations and store them in a cloud account for access and reuse in other Adobe files and software. This serves to maintain your layouts consistently and prevents you from needing to generate elements repetitively.
Read More: 5 Uses of Artificial Intelligence In Digital Marketing
Photoshop is software that has been around for decades, so it is not only a stable and proven tool, but it is also available on PC and Mac. This is really a big benefit for teams with both categories of customers. This is a big benefit for teams with both categories of users. Photoshop’s brilliant feature is its versatility. This is a great tool if you are a one-man team or handle a variety of design tasks in your business. Whether you need to edit a photo, layout a page design, or even create a GIF, you can do it all in one place.
Leadsie
3. Tools for Analytics and Trends
It is important to keep an eye on the relative data of your website in terms of traffic, clicks, conversions, etc. Marketing analytics tools are the best to help you with this all too often overlooked task.
Google Analytics
Google Analytics is now the benchmark for most websites and allows you to drill down into your site traffic. Google has advanced analysis tools that shed light on various pieces of information about your website. It identifies the channels that drive the most traffic to your site, as well as the top-performing content on your site.
Site conversions are the most important part of any SEO campaign, and Google Analytics makes it easy for you to track your goals and measure your website conversions. With audience reports, you are able to understand demographics, geolocation, and other information about your target audience. With parameter tracking, you can identify the exact channels that are sending you the most traffic or helping you convert your site. And by the way, it’s free!
Google Trends
The Google Trends tool allows you to find out the most popular topics in the famous search engine over a given period. Very useful, this tool allows companies to know which subject to broach to interest its readers or their subscribers on social networks. It can also be very practical to optimize your digital marketing.
With Google Trends, be aware of the latest buzz and favorite topics of Internet users. In fact, on its home page, find data collected from Google Search, YouTube, and Google News, as well as a ranking of the most searched keywords on these platforms.
Just click on one of the ranking keywords to get more details on the topic and the most relevant articles or videos. A graph will even show you the evolution of public interest in the topic. Having this information allows you to generate traffic on your various platforms, by addressing topics that interest and make Internet users react at the moment.
ERank
Among the greatest Etsy tag makers is eRank. The above program can assist you in selecting the ideal tags for your Etsy advertising. It also includes a comprehensive set of sophisticated SEO resources to enable you to make the best out of your Etsy hunt. eRank is relatively inexpensive. They have a complimentary (with restricted features) package, a standard plan for $ 5.99 every month, as well as a marketing plan for $ 9.99 /month. This is definitely worth the money because it grants you complete exposure to all of the functions. This is a fantastic tool because of the Etsy label generating and keyword analysis tools.
4. Tools For Team Collaboration and Management
Nowadays, it’s no longer an option for a business to ignore digital marketing. Your business needs to have a web presence. However, there are many tools on the market to reach your target audience, and sometimes you just don’t know where to turn. We share with you 3 tools that your marketing team should master!
Slack
With Slack, it’s all about easy communication within teams. Slack provides an excellent chance to arrange interaction – whether inside a team, within a project, or to deliver messages straight to members of the team. Thanks to a well-thought-out structure, employees can quickly exchange information and create transparency in the team. Due to the ability to integrate many tools, Slack is ideal as a primary tool.
Trello
A simple and intuitive task structuring tool that allows a high degree of transparency in the team. As a model or to be inspired by, there are several models that can quickly provide direction and structure ideas. It is also possible to carry out automation.
Dropbox
Dropbox is an online file storage and sharing application. Supporting more than 300 document formats (Adobe, Google Workspace, Microsoft 365, etc …), it manages the comment threads associated with the content, but also the sending of files up to 100 GB (via Dropbox Transfer), without forgetting the electronic signature (via HelloSign). Dropbox also integrates communication applications (Slack, Teams, Zoom, or even Outlook and Google Calendar), project management (Trello, etc.). Finally, it includes a wiki, called Dropbox Paper, at the heart of its file manager for creating web content. Also, you may use third-party integrations, for example, connect Dropbox to Google Sheets via Coupler.io
VoIP Business
VoIP Business is a high-tech cloud-oriented VoIP Video Conferencing and Phone System. The VoIP Business’ developers are based in UK and USA. They provide amazing services to all the companies. Their video conferencing app has plenty of features. It improves its client’s performance level with the help of user-friendly services.
5. Tools For CopyWriting
Writing content for digital marketing, for instance, is a demanding undertaking. You must do research in order to generate interesting, customer-centric material, collect evidence, come up with an original idea, write about it, edit the text, proofread it, and do lots of other little things to ensure the best quality.
New digital marketing approaches and strategies emerge regularly, but one thing is clear: content marketing is here to stay. Article writing continues to be an excellent channel for leads creation and SEO development since placing well on Google using good content is considerably more economical for businesses.
AI Writer
Do you have writer’s block? AI Writer is here to help. From brainstorming topics to creating social media posts, AI Writer can help you go from stuck to inspired in minutes. How does it work? It’s a pretty straightforward concept. AI Writer uses a highly advanced machine language model, GPT-3, to produce an authentic, human-made copy almost instantly. All you need to do is choose a copy style, enter words, sentences, and captions to let AI Writer create the material, and then sit back and relax.
Yoast
Yoast SEO is the most popular WordPress SEO plugin. It is mainly focused on content optimization. As you would expect, it allows you to add metadata and tags, which helps your content achieve higher rankings in search engines.
However, the Yoast SEO plugin also has powerful features like SEO analysis and readability analysis to perfect your content. For each post you create, it analyzes your writing and rates you if your content is good for SEO and readability. If your content is poor when it comes to its SEO and readability settings, Yoast SEO provides you with suggestions on how to make improvements. Yoast SEO is indeed a one-of-a-kind SEO tool that assists you in creating and promoting better online content.
Grammarly
Grammarly is one of the go-to digital marketing tools because of its focus on content optimization. It is an AI-based tool that analyzes the content and reports language and style issues. Grammar is preferred by everyone since it provides ideas for simplicity, choice of words, and contradictions that writers sometimes miss in the initial copy.
Grammarly enables the whole team to keep a good branding language and attitude across all material, social media pieces, and communications. You can either just use their website and copy and paste your text to verify it or download the extension to integrate it with your favorite word processing software.
Tools For Email Marketing
Email marketing is one of the most effective channels and is often used to gain the trust of consumers in order to develop a long-term relationship with your prospects. Today, you can use emailing tools with more advanced features like marketing automation.
Encharge.io
Encharge.io is one of the easiest to use email marketing platforms. It allows you to create branded, professional-looking emails that convert better. Anyone will always recommend this tool to anyone new to the world of email marketing or to small and medium businesses who don’t really need the complexity of marketing.
You can create powerful emails that are designed to grow your business. With email automation, you can get more results with less effort. Among its main advantages, we could mention its simplicity. A marketer can do a lot with the free version of this tool, but the paid plans deliver the most. Encharge comes with a content editor, lots of professional-looking templates, and a set of analytics tools that will help your marketing improve over time.
Read More: How To Do Video Email Marketing? 5 Effective Ways
Hubspot Email Marketing
HubSpot provides an easy-to-use email creator and useful monitoring tools, but somehow it adds another layer of capability by concentrating on important components of marketing strategy, including creating emails tailored to specific buyer personas, so that you can more easily nurture prospects throughout the customer journey. HubSpot has an integrated CRM software, which easily integrates with all other aspects of the HubSpot platform. This makes it easy to see all of your contacts at a glance, making it a great tool for your sales and marketing teams.
6. Tools For Social Media
With a huge number of users on social media, leveraging this acquisition channel is essential for brands. That’s why there are so many tools out there for managing social media.
Post Planner
Like Hootsuite, this is a social media monitoring software for businesses and enterprises to achieve meaningful interaction and outcomes on social networking sites. Features help you plan and schedule your content, analyze results, and engage with your audience. Post Planner lets you schedule posts to multiple social media platforms like Facebook and Twitter. There is a free version, but you can get more features when you upgrade to a premium account.
Facebook Audience Insights
This tool is an excellent resource for learning about your competitors’ subscription statistics. This will provide you with a foundation from which to develop your own distinct target audience. As an example, suppose you operate a restaurant. To figure out what sorts of customers would appreciate your restaurant, put the usernames of renowned pizza joints into the “Interests” area of Audience Insights. When you’ve obtained the demographic data you want via Facebook’s Audience Insights, users can utilize it to create their own customized audience.
BuzzSumo
BuzzSumo is really a researching and monitoring tool that can assist in the identification of trends related to certain themes. This tool may assist you in coming up with blogging or social networks concepts, creating successful content, tracking your brand’s effectiveness, and identifying influencers with whomever you could consider collaborating with. While BuzzSumo is a premium product, you can join up with a complimentary 7-day demo to try everything before agreeing to a membership. BuzzSumo can also assist you to locate the highest evaluating material in any area and key stakeholders to market your content.
Takeaway….
According to the CMO Council, “60% of a marketer’s time is spent on digital marketing activities”. Being part of this group means having a solid digital marketing strategy in place, one that integrates social media marketing, search engine optimization, email marketing, and cohesive and valuable content that really speaks to you. your audience.
Ensuring the success of your online marketing plan also means using the right tools at the right time. Hope this list will help you in your digital marketing efforts and bring you the success you are looking for.
