Search engine optimization is one of the most crucial aspects that determine the traffic on a website. It determines the visibility of the website in the search results and is therefore translated into more views. Various companies invest thousands of dollars in SEOs to hire consultants and agencies.
Although, for someone new to the business, the jargon couldn’t be more french. One often gets confused on whether to hire an SEO agency or an SEO consultant and before balling down to a conclusion, we must understand the difference between the two.
Who is an SEO consultant?
A person who has a good knowledge of SEOs and works to enhance the SEO game of your website by auditing your current SEO strategies and replacing them with an altered and handmade strategy for your website is known as an SEO consultant.
The altered strategy cannot be implemented at once. It first needs to be signed by the authorities of the company who would then take it forward and implement it. An SEO consultant only suggests you make the necessary alterations in the SEO strategy for your company’s website and could train your employees about SEO for you. They cannot implement the strategies suggested.
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What is an SEO agency?
There are various small and big SEO agencies across the globe. Some of these have their services just limited to SEOs. While the others that work as full-time SEO agencies do not just limit themselves to the SEOs but also cover most other dimensions of digital marketing. The bigger SEO agencies do charge more than the small ones but they also provide extra digital marketing services and develop or rather upgrade your website in an altruistic manner.
You are struggling to get more organic traffic from Google. You don’t have enough time to write new content for your blog or marketing campaigns every day. You can try Warren Digital, SEO Agency Sydney to help you rank better on Google. They will write high quality content for your website and optimize it for search engines like Google.
SEO agencies are not just limited to suggesting the necessary changes that need to be made to the SEO strategy of your company’s website but they also execute the implementations themselves. You can choose to hand over the entire SEO management section of the website to them and they would serve you efficiently.
Rilind Elezaj is the founder of SEO for X and a renowned SEO consultant. Talking about his company and his services, he asserted, “I spend most of my time helping young entrepreneurs start their businesses, and larger brands and corporations to keep growing theirs.”
Benefits of having an SEO Consultant:
1. Dealing with a single person is a lot easier than dealing with an entire team. It is also easier to make updates and convey ideas. The discussions can be in-depth and would also require less time. The undivided attention often serves as a boon.
2. When there is just one person involved in a project, it brings a more personal and individual approach to it. A personal approach brings with it more passion since an individual has personal credit associated with the project.
3. Negotiating with a team could be a rather time taking process and might demand several unfruitful meetings before you conclude. Instead, negotiating with an individual will involve straight, to-the-point conversations and you could conclude in less time.
4. Since you’re hiring an individual, you could look for someone better to get along with, a pleasure to work with, and compatibility. While, if it’s an agency you hire, you will have to settle for whoever they appoint.
Benefits of hiring an SEO Agency:
1. Since you have a team of people, you have a bunch of great and experienced minds working for you, rather than just one. It brings a diversity of ideas and you can choose whatever suits you the best.
2. A team will always have different kinds of individuals. If there is an impulsive decision-maker, there will also be someone calmer. If there is someone who likes it the old-school way and goes by the rule book, there will also be someone who emphasizes thinking out of the box. Diversity brings stability.
3. It is easier for a team of individuals to accomplish a task or a project in a given time than it is for one individual. A team can always divide work as per their expertise. Several SEO agencies have been surfacing in recent times and drawing more customers than ever.
Conclusion:
An SEO consultant is an individual who suggests necessary alterations in the SEO strategy of a company. While SEO agencies not just suggest but also implement the suggestions. SEO consultants are easier to negotiate with and bring a more personal approach to a project. While SEO agencies are more stable and can accomplish tasks faster.
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