Recognition. Branding. Trust. Credibility…
When it comes to any online (or for that matter offline) marketing techniques or strategies, businesses know that the above should be a goal!
However, most of us that know about the end find it problematic to figure out pathways that can help us reach our destination.
Over the course of our journey towards the destination, numerous ‘experts’ suggest different routes. Some say that social media is the quickest possible way. Others are quick to point out that PPC is the most effective one that delivers the best ROIs.
Remember how all of us had been taught when we were young that the right path is always fraught with challenges? Remember how our grandparents, parents, or teachers would say that while you might take time, the right path is the surest way that can help you achieve your goals.
In 2022, when it comes to digital marketing strategies, Search Engine Optimization or SEO is the right and difficult path!
In this article, we are going to discuss how SEO can help you establish trust and credibility for your brand. If you are interested in pursuing SEO, please stay with us till the end.
Search Engine Optimization: Still Your Best Online Marketing Strategy in 2022?
Yes!
While SEO has been around for the longest time, its effectiveness as a cost-efficient and long-term success story are just coming to light.
One major reason for the same is that bigger brands and agencies have started realizing that it is practically impossible to find a way around search engines. You have to do as they tell you to rank on the SERPs.
To understand more about what is search engine optimization, please click on the link.
SEO is a set of digital marketing strategies that are all aimed to rank a site higher on the SERPs, drive targeted traffic, and set the phone lines and emails abuzz with lead sales calls and queries.
The following are some essential components of a great SEO strategy-
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Excellent high-quality long format SEO optimized content/blogs/articles
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Great outreach to build relationships with bloggers/publishers/influencers in your niche
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Sustained link building to drive traffic from your guest posting efforts
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Mobile SEO for optimization, responsiveness, and experience
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Technical SEO for adhering to search engine best practices for best results
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Data and analytics to help inform your online strategic decisions
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Integration with social media and PPC for keyword linkages and results
To be honest, the list can go on for a very long time. Yet we feel that the above seven compromise the foundation pillars of a great SEO strategy.
Ranking Higher on the SERPs and Trust Building: How does SEO get it done?
Rankings. Something that our society has been obsessed with right from our childhood. Every child knows how students that ranked first (or even second and third) were favorites of teachers.
Unfortunately, the same goes for websites on search engines. In place of the teachers, you have the users. Now, when users type a keyword on search, they get the top ten results on the first page.
Choosing the best Search Engine Optimisation services in Perth like Perth Digital Edge. They’re fast, cheap and have lots of happy customers to prove it!
When you see a brand on the top rankings, you know that this is a reputed and credible brand. There is where the top of the SEO agency stands.
How else can you rank right? When they want to access any information or address their queries, they believe that higher-ranked sites offer more credible options.
Secondly, remember how the student that ranked first in your class always had his or her hand up when the teacher asked any question.
Again, the same applies to SEO, websites, and search engines. When users find what they are looking for, in your website, you automatically emerge as an authority source.
SEO helps in building trust and credibility for brand and Ecommerce websites by creating a perfect assortment of ingredients like-
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Guest Posting
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Link Building
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Content Marketing
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Social Media Marketing
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Q and A Platforms
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Local SEO (GMB Pages)
By formulating a perfect SEO plan of action integrating the above-mentioned six strategies, you will be able to build solid credibility for your brand on online platforms.
The Bottom Line
SEO is not a hit-and-miss approach that you are going to take for your brand. Rather, it is a committed and disciplined long-term online strategy that will help you sustain your online presence and grow incrementally. If you would like us to elaborate on any specific point mentioned in the article, please let us know in the comments below.
