A study by Hubspot found that well-strategized and laid out SEO drives 1000%+ more traffic than organic social media. So, yes, if you were thinking of prioritizing your social media game because eventually, that would give you the required push, you’re mistaken.
Irrespective of whether it’s a blog post, website, article, or social media page, things might just fall flat without compelling SEO trends and their implementations.
The sole motive behind anything online is to reach the masses, and following the right SEO Content writing can cultivate this in return!. To find out how to write SEO friendly content!
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SEO and Its Relevance
Did you know that over 600 million blogs are posted on the web daily? Yes, indeed. This is why it becomes even harder of a task to pull your written pieces to Google’s first page. And since people barely even reach the second page, you better be visible on the first one. Else, consider yourself out of the game.
All this becomes attainable with the right SEO trends and boosts a page’s traffic by degrees. Furthermore, SEO adds value to your written pieces by highlighting the essentials like keywords and meta-descriptions. Check out these trends that have helped brands reach the masses.
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Target Audience and Relevance
No matter how top-notch your SEO is worked up, it is all utterly useless if the content is not reaching the targeted audience. To accumulate the perfect reader vision, it is vital to be the reader for once. Figure it out from the reader’s lens.
Furthermore, Google’s algorithms are no different. Thus, if you want your piece to rank on the first page, answer all the possible questions your audience might be looking for answers to. Crafting content becomes easy if you have an understanding of the target audience.
Understand your audience, and create content accordingly. Here’s how you can go about it. While shaping your content outline, find answers to three questions.
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Does the content reflect your brand?
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Is the content helpful in any way?
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Will the content be of value to the reader?
If your content is capable of flaming down these burning questions, you’re heading the right way! Nevertheless, once you have accomplished this, you will have a permanent audience who would return to you to satiate their inquisitive selves.
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Video Marketing
If you are in the content business, it is high time you understand the importance of videos! 86% of the brands will use videos as a marketing tool in 2021, and the numbers are only increasing.
Another brilliant aspect of video marketing is its enormous reach. People might skim through or entirely skip lengthy blogs, but hardly ever will skip a catchy video. Moreover, a decent video eloquently describing your products and services will always do better than blogs!
Several video platforms serve this purpose. The trusted options, however, would be YouTube and Instagram. I prefer Youtube if you want to produce longer videos and Instagram reels are the best option to reach the masses if you prefer shorter videos.
Google and Redbull are the perfect examples of leading brands that shine through their video marketing strategies. Both the giants have over 10 million subscribers and for all the right reasons!
Tip: Just because your marketing tool is video now doesn’t mean you can ignore keywords. Do your research and pull out all the essential keywords. Keywords can really make a difference. Using keywords will rank your videos better and can even fetch you a position in the trending section.
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Web Essentials to Attain Higher Ranks
If all these SEO tips seem overwhelming, here’s the bigger fish. Google has updated its web essentials, making ranking even more challenging. The user experience metrics include the speed as well, so if your page lags, it might not make it to the higher ranks.
Here are the essentials you need to look out for –
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Largest Contentful Paint: The loading speed should be as quick as possible, not more than 2.5 seconds
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First Input Delay: Swift interactions, possibly within 100 milliseconds post loading
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Cumulative Layout Shift: The layout shifts on the page must be less than 0.1
Tip: Refer to this detailed blog to gain an understanding of Google’s user experience metrics.
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Humanize the Content
Humanising the content is one indispensable element that people seem to take for granted. Not only will this draw more audience but foster a sense of emotions and personal connections in your craft.
Machines cannot understand feelings, and perhaps that’s why they might never be able to replace humans when it comes to creating content. And one can only imagine how much of a difference the writing makes. Take pregnancy per se, a woman who has experienced it will definitely have more to say than some robot.
Besides, once you influence a part of the audience, you actually grow because they will return to your blogs if they feel the content.
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Link Building
Backlinks work like brand associations. If Google notices your blog is linked to a bigger brand or name, then the value of your blog increases too. To be precise, if google finds your content credible, it will automatically rank your content higher.
In other words, by linking a bigger brand to your blog, you are disguising google into thinking you are reputed too.
To gain access to credible backlinks, don’t just research about the topic, research around the topic. This will earn you numerous links and reliable sources to boost the SEO account of your page.
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Graphs and Stats
Pack your content with statistical and graphical data to gain the readers’ trust, emphasize numbers and factual data. A few numerals and creative boxes can convey the most intricate details most efficiently.
Furthermore, it also enhances the knowledge graph of your brand from a larger perspective. This means, that keeping your brand’s info up-to-date will make it easy as pie for your audience to locate you. The more the details, the higher the rank since Google can verify you better than others who are yet to fill in the relevant information.
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Mobile-friendly SEO
The name defines this well. You don’t switch on your PC for everything you search on the web, do you? Well, it turns out Google has finally figured this out, following which it will now focus on mobile-friendly web pages.
Read More: 6 Proven Content Tactics That Get Backlinks!
