Are you looking to dominate your local real estate market? If so, then you need to focus on your SEO strategy. In this guide, we will discuss everything you need to know about real estate SEO. We will cover the basics of search engine optimization and then dive into more specific tactics that you can use to improve your ranking in Google and other search engines. If you are ready to take your business to the next level, then keep reading!
What Is Real Estate SEO?
Real estate SEO is the process of optimizing your website and online content to rank higher in search engine results pages (SERPs). By improving your SEO, you can increase your visibility online and attract more leads and customers. There are a number of factors that go into real estate SEO, including on-page optimization, off-page optimization, and keyword research. In this guide, we’ll cover all of these topics and show you how to improve your real estate SEO.
Why Is Real Estate SEO Important?
Real estate SEO is important because it helps you to be found online by your potential clients. The real estate gurus at Showcase IDX say that it also allows you to build trust and credibility with your audience. If you can rank high in search results, it shows that you are an authority in your field. This can attract more clients to your business.
1. Start By Claiming Your Google My Business Listing
If you want to improve your real estate SEO, one of the first things you should do is claim your Google My Business (GMB) listing. Your GMB listing is what allows your business to appear in Maps and search results, and it’s a critical part of Local SEO.
To claim your GMB listing, go to Google.com/business and click “Start now.” You’ll be prompted to enter your business name, location, and category. Once you’ve entered that information, Google will send you a verification code via mail or phone. Enter that code to verify your listing and claim ownership.
Once you’ve claimed your listing, take some time to fill out as much information as possible. Include a detailed description of your business, photos, hours of operation, contact information, and more. The more information you can provide, the better chance you have of ranking high in search results.
For example, San Diego estate planning provides successful estate planning in San Diego. They have years of experience to manage financial and healthcare decisions. You can easily find it with local searches on Google my Business.
2. Create Localized City-Specific Content
If you want to do real estate SEO the right way, then you need to start by creating localized city-specific content. This type of content is going to be far more effective than anything else when it comes to ranking in local search results.
Make sure that your website has pages for each city that you serve, and populate those pages with high-quality, keyword-rich content. You should also include local landmarks and attractions on your city pages, as this can help you to rank even higher in the search results.
In addition to creating localized city-specific content, you also need to make sure that you are including plenty of relevant keywords on your website. Keywords are still an important part of SEO, and they can help you to rank for the terms that potential customers are searching for.
Do some research to find out which keywords are most relevant to your business, and then make sure that those keywords are included in your website content, titles, and metatags.
For example:
If you’re looking to buy or sell a home in the Ankeny area, you’ll want to check out new listing alerts for homes in Ankeny. These updates will keep you up-to-date on all of the newest homes for sale in the area, and they’ll give you a better idea of what’s available. You can also use this information to help plan your search, so you can find the perfect home for your needs. So whether you’re interested in buying or selling, be sure to take advantage!
3. Upgrade To HTTPS
If you’re running a website, you should make sure that it’s secure. One way to do this is by upgrading to HTTPS. This will help protect your site from attacks and keep your visitors safe.
HTTPS is a protocol that allows for secure communication over the internet, it’s the same protocol that’s used by banks and other businesses to protect their data. When you upgrade to HTTPS, your website will be accessible over a secure connection.
HTTPS is important for two main reasons: security and SEO. First, let’s talk about security. When you upgrade to HTTPS, all of the information that’s transmitted between your site and its visitors will be encrypted. This means that it will be much more difficult for hackers to intercept and steal data.
Second, let’s talk about SEO. Google has stated that they prefer websites that use SSL/TLS encryption. In fact, they’ve even said that they may give a ranking boost to sites that are encrypted. This means that upgrading to HTTPS could help your website rank higher in search results.
If you’re running a website, you should upgrade to HTTPS. Doing so will help protect your site from attacks and improve your SEO. SSL/TLS certificates can be expensive, but there are many free options available. You can find more information about how to upgrade to HTTPS on the Google Webmaster Central Blog.
4. Optimize Your Tags And Descriptions
Your tags and descriptions are some of the most important elements of your website when it comes to real estate SEO. Make sure that you include relevant keywords in these areas so that search engines can easily find and index your content.
Also, be sure to use unique and interesting descriptions so that potential clients will be intrigued and want to learn more about your business. By taking the time to optimize these elements, you will be well on your way to driving more traffic and generating more leads from your website.
If you’re not sure where to start when it comes to optimizing your tags and descriptions, consider hiring a real estate SEO company to help you out. With their help, you can make sure that your website is as visible as possible on the web, which will ultimately lead to more business.
5. Develop A Mobile-Friendly Website
If you’re serious about ranking higher in search results, then you need to make sure your website is mobile-friendly. With over 60% of all internet traffic coming from mobile devices, it’s more important than ever to have a responsive design that looks great and functions well on all devices. Not only will this help your SEO efforts, but it will also give your visitors a better experience, which can lead to more conversions.
To make sure your website is mobile-friendly, start by checking Google’s Mobile-Friendly Test. This tool will analyze your website and tell you if there are any issues that need to be fixed. Once you’ve made the necessary changes, be sure to submit your website to Google Search Console so that they can re-crawl and index your site.
6. Add Useful Tools To Your Website
Your website is one of your most powerful tools when it comes to real estate SEO. By adding a few key tools, you can make your site more effective in drawing in organic traffic and boosting your ranking on search engines. Here are a few essential tools to consider adding to your real estate website:
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Property search tool: A property search tool allows potential buyers to easily search for properties that meet their specific criteria, this is a must-have for any serious real estate website.
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Mortgage Calculator: A mortgage calculator can help potential buyers estimate their monthly payments and compare different loan options.
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Home value estimator: A home value estimator tool can help homeowners understand the current value of their property and see how it has changed over time, this is a valuable tool for both sellers and buyers.
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Real estate market trends: By understanding the current trends in the real estate market, you can better position your properties to appeal to buyers.
By adding these essential tools to your website, you can make it more user-friendly and informative, both of which are important for real estate SEO. If you don’t have these tools already, be sure to add them to your site today.
7. Optimize For Image SEO
Images are an integral part of any blog post, and real estate is no different. When it comes to ranking your blog post on Google, image SEO can make a big difference. Make sure to include relevant keywords in your image file names, this will help Google index your images and improve your search ranking.
Include alt text for each image, this is another opportunity to include relevant keywords, which will help Google understand what your images are about. Use high-quality images this will help your blog post stand out from the competition and make a lasting impression on readers.
And finally, use image sitemaps to help Google index your images. Image sitemaps are a great way to ensure that all of your blog post’s images are getting indexed by Google.
8. Fix Any Broken Links
If you have any broken links on your website, it’s important to fix them as soon as possible. Not only do broken links look bad, but they can also hurt your SEO. Google penalizes websites with broken links, so it’s in your best interest to fix them right away.
There are several methods for repairing broken links. The first is to simply delete the broken link. If the link is no longer relevant or needed, there’s no sense in keeping it around.
Another way to fix a broken link is to redirect it to a working page. This is especially useful if the broken link is pointing to an old page that has since been moved or renamed. Finally, you can also edit the broken link to point to the correct page. This is a good option if you don’t want to delete or redirect the link, but simply need to update it.
9. List Your Properties On Major Platforms
In order to get your properties in front of as many people as possible, you need to list them on major platforms. This includes listing sites like Zillow, Redfin, and Trulia. You should also make sure your listings are syndicated to other sites like Realtor.com and Homes.com. In addition to online listings, you should also list your properties in print publications. This will ensure that your properties are seen by the widest possible audience.
By listing your properties on major platforms, you will be able to reach a larger audience and generate more leads. In order to be successful with real estate SEO, you need to make sure your listings are visible to as many people as possible. By listing on major platforms, you will be able to reach a larger audience and generate more leads.
10. Write Guest Blogs
One of the most effective ways to improve your real estate SEO is by writing guest blogs. When you guest blog, you are essentially getting free publicity for your business. Not only does this help to increase your visibility online, but it also helps to build up your credibility and authority. Guest blogging can be a great way to get started with real estate SEO, but it’s important to do it right. Here are a few tips:
- Make sure that you’re writing for a relevant, high-quality website, this will ensure that your guest blog is seen by as many people as possible.
- Take the time to write a well-written, informative article. Remember that you’re trying to promote your business, so make sure that your article is interesting and informative.
- Include a link back to your website in your guest blog, this will help to increase traffic to your site, and it will also help to improve your real estate SEO.
11. Get Local Citations
If you’re serious about wanting to rank higher in search engine results pages and drive more traffic to your website, then you need to focus on getting local citations. This means making sure your business is listed in as many online directories as possible. The more places your business is mentioned, the more likely it is that people will find you online.
There are a few ways to go about this, you can manually submit your business to directories, or you can use a service that will do it for you. Either way, make sure you take the time to fill out all of the required information and include as many details as possible. The more complete your listings are, the more likely people are to find you when they’re searching for businesses like yours.
In addition to online directories, another great way to get local citations is by partnering with other local businesses. If you have a good relationship with other businesses in your area, see if they’ll be willing to list your business on their website or include your information in their next newsletter.
By following the tips in this guide, you will be well on your way to improving your real estate SEO. Just remember to take things slowly and focus on one task at a time. With a little patience and effort, you’ll see a big improvement in your traffic and search engine rankings.
