When you think of essential resources within a company, the chances are that marketers, accountants, and business development managers come to your mind. But, there is one equally important resource—a graphic designer.
Whether it be corporate branding, web designing, or social media marketing, a graphic designer is at its crux. And all of these efforts help create a cohesive brand, ensuring brand recognition and resonance among the masses.
After all, according to Red Website Design, over 94 per cent of people end up abandoning a website if its interface isn’t visually pleasing. Additionally, a social media post featuring a visual has an engagement rate of 650 per cent higher than a mere text post!
Most businesses benefit from seeking help from professional graphic designing services rather than hiring an in-house designer. Here is why.
1. They know the trends.
Graphic designing is much more than creating an aesthetically pleasing design. Instead, a quality graphic designer would know about the latest trends in the designing world, which are interwoven with ever-evolving branding guidelines.
For starters, in creating a logo, a professional graphic designing service like Artisticore would know what colour to choose among the many options, depending on the feelings a given colour evokes in the audience. They would also know what colours the masses link with the business category.
Such information plays a role in the design decisions one makes. If you merely hire a graphic designer, he may not have the required information about the changing marketing conditions as he would be solely working on your brand.
Compared to this, a graphic designing service is abreast with up-and-coming information because of its portfolio’s diversity and the need to be better than other services.
2. It is cost-effective.
We know what you are thinking. Graphic designing services tend to have a greater upfront cost. However, this is because you are only comparing the salary of a graphic designer with the entire services that the graphic designing company offers. The two are not synonymous.
To begin with, to hire an in-house designer, you must incur various other costs.
First, you need to engage your human resource in recruiting the person. Then, you must provide them with the right hardware for the job. The additional benefits you must give (gratuity, insurance, commute cost) come with hiring an in-house resource.
Compared to this, you can hire an agency on a commission-based model if your requirements are project-based (for example, designing a website). You can choose to hire them on a retainer only if you require constant daily help.
Therefore, graphic designing services are much more flexible, depending on your needs, and hence are cost-effective.
3. You get a team of experts.
One of the reasons an in-house designer can never be on the same footing as a professional graphic designing service is because, in the case of the latter, you get a team of experts rather than a single resource.
Agencies tend to have people with varying expertise. For example, they will have a web designer who can develop an optimized website. At the same time, they will also have a branding expert who will ensure that all communications are consistent.
The only way you can get a similar level of expertise in the case of an in-house team is if you hire multiple highly-skilled people.
You need to design an exhibition stand for your business but have no time or budget to do it yourself.
Exhibition stand designs are expensive and time-consuming to produce. Pixelmate exhibition graphics design service helps you to create a professional stand in just a few minutes!
Considering how costly single recruitment can be, hiring a team and then managing it seems like too much of a hassle for a business that can divert its efforts towards other more profitable departments.
4. They are innovative.
Professional services have extensive experience, which stems from the fact that they work with various clients from a plethora of fields and niches. Anyone who works at such agencies tends to have polished problem-solving skills. This makes them ideal for coming up with innovative solutions.
While you might think that your business does run-of-the-mill things and hence would not need such innovation, you can never be certain about this. After all, challenges are unavoidable, and novel situations are bound to occur.
At such a time, you need a team that can tackle the challenge head-on.
For starters, do you need to rebrand to stay relevant to the current generation? The design elements are crucial for this. A creative designer will have the knowledge, experience, and training to develop fresh and relevant ideas for your brand to implement.
5. You get the required results.
At times, businesses are immensely clear about what results they want from a given campaign – for example, increased engagement, better brand recognition, a boost in word of mouth, etc. However, they are unsure of how to get there.
When hiring professionals to do the job, you don’t have to worry about the process. All you need to do is communicate your desired results, and they will take care of the rest.
In the case of professional graphic designing services, you need to tell them what you want to achieve from your site or social media post. They will then optimize their efforts to deliver such results. The fact that they have cutting-edge tools and knowledge helps them in doing so.
Ending Remarks
We understand that seeking external services can seem like a risk, especially when you are a small business strapped for cash. However, if you are careful during the selection process, you can quickly end up with a quality graphic designing service that helps elevate your brand.
Remember, first impressions matter in the world of business too. Don’t cut corners in this aspect, or you might jeopardise your brand. And by relaying a professional and consistent image, a graphic designing service helps you put your best foot forward.
Choose a quality graphic designing service and watch as your brand grows!
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