If there’s one trait that marks this generation, it’s that we move around – a lot! Whether it’s job opportunities, college, or just better living circumstances, people are constantly on the move, and anyone who’s shifted homes would know how tedious of a job it is.
But of course, as with any task, we have certain people helping us when we shift houses, making our move a little easier. And top on that list is Zipmover. Tasked with swiftly and efficiently moving our belongings from one location to the other, mover companies take a large chunk of the hassle and deal with it.
And given their popularity, competition in the industry is on the rise, meaning that if you’re a mover company then you need to put your best foot forward and promote yourself to your customers. And what better avenue to do so than social media with its reach of thousands and versatile marketing methods?
Here are proven social media strategies to promote your mover company:
1. Know your Brand
Social media is all about presenting an image of your company to the world, and by extension, to your existing and future customers. To make sure that this image elevates you in front of your audience, it’s very important to know the ins and outs of your brand.
What values and missions does your mover company stand for? What aesthetics does it pertain to when it comes to branding? And what persona is your company going to be adopting when marking its presence on social media? Knowing these elements will not only help put forward the right image of your mover company, but it will also allow uniformity across the many social media platforms that you inhabit, building a strong brand presence for your company.
2. Use Design Tools
We all know that a big part of achieving social media success is about nailing the aesthetics. Think about it, if your social media profile looks good – Instagram, Facebook, LinkedIn, the likes – you’re going to be able to attract more users, and more users mean more customers.
Now, not everyone is a designer, so naturally being able to conjure stunning social media post after post is not everyone’s cup of tea if we go down the traditional route. But that’s where design tools come in, and it’s high time that you should be using them.
Design tools such as PosterMyWall house templates upon templates for social media posts, stories, and even posters that you can publish digitally. Not only does PosterMyWall have immense diversity in the types of content templates that it has, but its easy customization features mean that you can tweak designs to fit your mover company’s aesthetic. And the best part? You can do all this and download your designs all for free!
3. Schedule your Content
Running a business is no easy feat, and it’s common to get caught up and neglect areas that don’t call for your immediate attention. Victim number one? Social media. Your social media profiles won’t scream for immediate assistance, but that doesn’t mean that their being neglected isn’t going to cause serious damage to your mover company.
Remember, an inactive social media profile is a sign of a failing business, and no one wants to give off that image to their audience. The best way to make sure you stay on top of your social media game while tending to all your other tasks is by making use of marketing tools for small businesses such as the likes of PosterMyWall.
Easily schedule your content using PosterMyWall’s social media schedule feature, letting your posts publish themselves automatically according to the input instructions. So, no more running around to keep the feed updated and getting the job done, not bad, right?
4. Collaborate with your Fellow Social Media Users
Building one’s own audience on social media is a great feat in itself, but after a while, there seems to be a halt. After all, there are only so many people that are going to fall in the circle of your digital advertising strategies, and the ones on the outside will stay oblivious to your mover company business and its efforts.
A great way to counter this and promote your mover company on social media is by collaborating with other businesses and influencers on the platforms that you’re using. When it comes to online collaborations, platforms such as Instagram, LinkedIn, and Facebook perform particularly well. Put up joint posts, hold collaborative live sessions, or even offer discounts when both businesses are shopped from, and soon you’ll see the followers start to tip over.
So, if you’re a mover company looking to expand your horizons and have turned to social media as an avenue – great choice, by the way – then these tried and tested tips will take you to success.
