Marketing can take on many different forms and with the boom of ecommerce businesses, it has never been more important to have a solid marketing strategy in place.
An effective ecommerce marketing strategy gives you the ability to reach a bigger audience, improve brand awareness and boost conversions. Most importantly, it can give you an edge over competitors. Today we explore why your ecommerce store needs a marketing strategy and how a digital marketing agency can help.
What is ecommerce marketing?
Whilst ecommerce marketing encompasses a wide range of tactics and activities, it involves the primary practice of using promotional methods to drive traffic to your online store. This includes a combination of onsite and offsite activity.
A Shopify Partner may be the best option to ensure you implement your marketing strategy successfully. Here are some examples of the different types of ecommerce marketing.
SEO
SEO stands for search engine optimisation and in terms of ecommerce is the process of optimising an online store. To do this successfully, you will need a good understanding of best practice SEO and have an effective strategy in place.
Effective search engine optimisation involves a combination of content marketing, technical, on page and off page SEO. In order to optimise your website the main activities you will need to complete include; targeting the right keywords, conducting competitor research, using a responsive design and reducing page load speed.
Link building is a key element of off site SEO. To do this you need to have the necessary tools in place to ensure you are securing external links from good quality sources. By building these high authority links, your domain authority will increase, thus improving your rankings on search engine results pages. It is useful to use a marketing agency who has an excellent understanding of search engine optimisation like Our Digital Team for the best results.
Email marketing
Email marketing is a powerful marketing channel when used properly. It allows you to promote your businesses products and incentivise customer loyalty. In order to build a list of customers to market to, it is important to capture their email addresses early on in the buying journey.
There are different ways you can do this, some examples include a subscribe to newsletter option, or a popup that appears when a customer visits your website which offers an incentive if a customer inserts their email address. Email marketing tools such as Hubspot and Mailchimp are designed to make your email marketing campaigns more impactful and effective.
Paid advertising
Paid advertising is an internet advertising model that is an excellent choice for ecommerce stores. Paid advertising typically refers to pay-per-click in which an advertiser pays a publisher when an ad is clicked. Whilst usually associated with search engines, it is also used for social media and remarketing.
Social media marketing
Social media marketing campaigns intend to get more eyes on your brand through targeted ads directed towards custom audiences. Some of the main social media platforms offer paid advertising including Twitter, Facebook, Instagram and LinkedIn.
The benefits of this form of paid advertising is that it is hyper targeted, allows you to reach new audiences and all for a relatively affordable price.
Remarketing
Remarketing refers to a form of advertising that aims to engage audiences who have previously interacted with your brand. It works by encouraging audiences through subliminal messaging and impactful call to actions to take a desired action such as a conversion.
One example of remarketing is when a potential customer might add a product to their basket but leave the site without purchasing. Through remarketing you could send an email or use social media to remind them of this product with messaging such as ‘did you forget something’.
Ecommerce marketing agency
A marketing agency will be able to come up with a tailor made marketing strategy that fits your brand. They will have the experience and understanding of working with each marketing method so can identify which will be most effective in achieving your business goals.
Our Digital Team works as an extension of your business to improve your understanding of marketing whilst applying the marketing strategy they have developed. This marketing agency has a big focus on SEO because they believe that it is a fundamental part of marketing and is the only way to increase the quality and quantity of your website’s organic traffic. They then like to build a strategy which integrates other marketing tactics based on what should be more effective for your business.
