While there is no single mantra and apt formula for successful email marketing, implementing the basics and revising the campaigns can truly help. This blog has put together all the result-oriented email marketing practices suggested by a top notch full service email marketing agency that can help you reach the expected outcomes.
Some Effective Email Marketing Practices-
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Start by segmenting your audience.
Not all your email subscribers expect the same offers. They differ in levels of readiness to convert. So it is always a good idea to segment your audiences based on their interests, preferences, characteristics, etc. Segmentation helps brands send the right content to the right people.
You must determine your particular segments and target them with relevant content. For instance, send specific offers to your existing consumers to tempt them to get back and make purchases.
You also need to review your subscriber so that it is easy to determine who is actively opening the emails and who doesn’t engage.
Practicing segmentation provides you with an accurate email open rate. If you find segmentation tough, don’t hesitate to work with an email marketing consultant to get optimum results. If you find segmentation tough, don’t hesitate to work with an email marketing consultant to get optimum results. Also, don’t forget to verify your email list using an email verifier so you can further enhance your email campaigns by segmenting your clean and validated list based on various criteria.
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Consider your email pixels wisely.
Email pixels matter more than you think. If your email template is wider than the acceptable rate, it will not appear well. Users will have to turn the screen horizontally to read the full email, and no readers want to take much pain.
So, your email conversion rate will be affected if you don’t insert the right email pixel. Ensure your pixels fit the standard email format for better readability, conversions, and user experience.
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Spend time customizing your email content
Customized emails improve the bond between a brand and its customers. You engage and nurture relationships with your audience when you share tailored content per the customers’ needs and provide offers relevant to their interests. This ultimately results in boosting conversions and sales.
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Mention the offer in the email subject line.
Let the subject line speak precisely for everything you want to say in the email. When the readers find a relevant or enticing subject line, they immediately open the email.
However, be careful not to irritate your readers with confusing subject lines. While drafting the subject line, don’t forget to make it valuable and relevant. Customer loyalty starts with a casual yet useful conversation!
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Tie your emails to landing pages smartly.
Linking the correct landing page to the email brings relevant traffic to your site. However, it is important to hyperlink the landing pages smartly, or the readers won’t click. Ensure the website landing page should match the email in terms of headline, copy, and content.
Also, consider using a good email tracking tool to determine which emails and landing pages performed the best so you can send only valuable and relevant content to your subscribers. If you are confused about which tool to implement, hire a white label email marketing agency to aid you with the right tracking tool.
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Use short subject lines.
The email marketing experts have found out that nearly 47% of email receivers open emails because of the subject lines. A subject can either make or break the email campaign. So, spending time wisely on drafting the email subject lines is always a good idea. When drafting an email subject line, focus on the content and the number of characters used. The shorter the subject line, the better it is!
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Make sure you send only mobile-optimized emails.
Most readers today prefer their mobile phones to check emails. They don’t usually take pain to read emails on a laptop if the email is not optimized for mobile.
So, if you don’t send mobile-optimized emails, there is a chance that significant conversion and sales opportunities will drop!
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Track the right metrics
Tracking and monitoring your email marketing campaigns is very important. So, it’s better to identify your metrics and assess your email marketing campaigns’ performance. It will help you determine the area of improvement and enable you to learn about the subscribers’ preferences and email open rates. Some email campaign metrics are Bounce rate, open Email rate, Unsubscribe rate, Email signup, and List growth rate.
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Send the emails at the right time.
Sending emails at the right time greatly impacts open email rates. Do you think it would be a good idea to send emails to your customers when they are sleeping or busy working? If you send the emails at the wrong time, there is a chance that your email will be left unread in the inbox.
Choose the best time to send emails to improve your open and click-through rate. Always try to reach your customers at the right time.
Final thoughts
While implementing the email marketing campaigns it is always a good idea to hire an email marketing expert. They know how and when to send which emails. Yet, if you want to DIY- We have discussed some email marketing practices that can benefit your business by driving conversions and sales.
Now implement the right email campaigns, connect with your audience, nurture relationships with the tailored content and make the most out of your email campaigns!
