LinkedIn remains unrivaled as the “number one social media platform used by professionals for building a network” and is a top resource for recruiters to source and hire ideal candidates.
But with the industry’s tough competition, making your recruitment brand stand out on LinkedIn is a major challenge!
To build your recruitment marketing strategy through LinkedIn, here are seven practical tips you need to implement now!
1. Connect and Follow Actively
LinkedIn is big on networks, which is why many professionals register on this platform. So, if you’re not connecting with clients and candidates, you’re missing out on an opportunity to build your brand!
Start by taking a few minutes off your schedule at least once every week to build your network.
Connect with your old and new colleagues, previous candidates, clients, and anyone you know personally or professionally.
Even if you don’t want to connect with everyone, the “follow” option is always open, so you can stay updated with their content without connecting with them.
You can also like and share the content of big recruiting firms or other influencers with your network. Commenting regularly on their feed might also help you start a conversation with them at some point.
Most importantly, don’t forget to personalize your every connection! Before sending any message, study the profile of the person you want to connect with to create a more meaningful relationship.
2. Use the Right Keywords and Hashtags
Optimizing keywords and hashtags of a job description is often overlooked by most recruiters.
The right keyword can significantly increase the organic reach of your content on LinkedIn, attracting more relevant talent for your job opening.
On the other hand, using too much industry jargon can limit your reach. So make sure you include language that is easy to understand
Also, adding popular hashtags like #hiring or related to the specific role can channel your job postings together with other similar posts, making it easier for candidates to find your content.
3. Join Relevant Groups
For an effective recruitment marketing strategy, simply posting and praying for candidates won’t cut it! You’ll need to provide valuable content to build engagement.
Joining niche-specific groups, local business groups, LGBTQ+ groups, etc., can help you diversify your talent pool and enable you to post targeted job ads for a specific audience.
To provide value to your target audience, being interactive is key!
Post relevant content to keep your audience engaged, and remember to like and comment on their posts.
Quick Tip: It’s better to join a lot of Facebook groups at the same time. One benefit is that you can easily invite the people you communicate with on Facebook to join your LinkedIn network. This way, you can strengthen your employer branding across various channels.
4. Leverage Paid Advertising Feature
Creating and posting job ads is free on LinkedIn, but you can always opt for a paid program to boost your recruitment marketing progress. This feature is especially beneficial for companies that do high-volume recruiting very often.
LinkedIn paid program offers a variety of recruitment features like recommendations, analytics, messaging, etc. These features help recruiters stand out among thousand of other job posts and attract more talent.
Remember that a paid job post is nothing without an adequately optimized company page and job description.
5. Encourage Employee Advocacy
To attract better talent, showcase who you are as a brand and how existing employees are happy working with you.
Recruiters can do this by encouraging an employee advocacy program that encourages team members and employees of a company to share content highlighting their work culture.
Posting reviews and testimonials help build credibility as an employer.
Ultimately, no one can market your brand better than your employees. So, why not leverage their power?
6. Don’t be a Silent Player
Being a silent player may sound like the easy way out, but it won’t work with your recruitment marketing strategy.
Instead, you need to be active! Post regular content on your feed and engage with your followers as much as possible.
Search for new connections, interact with existing ones, comment on your followers’ posts, and respond to your client’s and candidates’ messages on time.
In short, the more active you are, the better!
7. Use InMail with Care
If you have been using LinkedIn for some time now, you’ve probably come across InMails from people you don’t know or are unrelated to your industry.
If you’re one of those random senders, it’s time to stop!
InMail messages can help you reach out to potential candidates, but they can also put you in the wrong light if not used with care.
Instead of using a generic message for all your outreaches, personalize your InMails with something your potential candidates could resonate with.
If you are using templates, track each performance rate to know which works best. Through InMail templates, you can get real-time insights into response rates and discover opportunities to improve your candidate engagement.
Here are some tips that you must take care of before using InMails as a part of your outreach strategy:
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Highlight your personal brand
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Optimize your LinkedIn page
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Avoid generic messages
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Include a clear CTA so candidates know what to do next
With the competition for top talent soaring, building a strong recruitment marketing strategy via LinkedIn is the need of the hour!
With these tips, you’re set to build a solid recruitment marketing strategy for your next hiring cycle.
Happy hiring!
