Isn’t it fantastic when we get targeted Instagram followers? But do you know what is even better? Clients that care about your business and brand. A lot of turning followers into clients has to do with your engagement plan and the types of things that your posting and the effect that they have on your followers.
So how exactly do you turn your social media followers into paying clients? What do you need to do to grab their attention and sell them on an idea?
Let’s find out as we review the best social media engagement tips and conversion guidelines.
Talk With Your Followers
Have you ever spoken to someone who just talks about themself all day? Annoying isn’t it. It sounds self-centered and selfish. The same applies to social media when promoting your business. Do not just attempt to talk about yourself.
We know you want to self-promote but part of client conversion requires that you also branch out into other topics. Use interesting and helpful content to catch your follower’s attention and then can use a subtle hook here and there to convince them that your company holds the solution to their needs.
Be a team player on social media. Read and follow other users and companies. If you can show that you take the time to read and engage with others, well then they might do the same for you.
Skillfully Use Questions And Answers
Q&A sessions are amazing. This is your golden opportunity to show followers that you want to be helpful rather than just take their money. You can give back to your followers whilst boosting their perception of your brand and service.
In this manner, you don’t necessarily even need to mention what you are selling. Your helpful nature and useful information do the selling for you. They also may reason that if you are this friendly and helpful before they become a client, you will likely be so after they purchase your product thus building trust in your brand.
Interact On A Personal Level
Nobody cares about a big corporation or brand that is impersonal and cold. Everyone wants the personal touch. Therefore, if a client mentions you in a post or sends something directly to you, then it is a necessity to respond to them directly whether public or private.
Now instead of just being another buyer, you have recognized them as valuable people who matter to your business even if they have not bought anything. Additionally, some clients include your company in personalized hashtags which you can seek out with some exploration and imagination and respond to them on their pages.
The extra work you put n reflects the value that you place on people. Talk to them with personality and show yourself to be real instead of robotic. As such, with personal interaction, this direct attention can result in more potential buyers.
Capture Their Attention With Visual Aids
Have you ever heard the expression that a picture can paint a thousand words? Well, this too applies to your social media. Even if you have top-notch content, great interaction, and snappy taglines, it won’t mean a thing if you don’t have the imagery to back it up.
Our eyes lead us to what we want, they lead us to what we read, and ultimately our visual senses are what convince us to buy or not. Make your posts captivate the attention of those that see them. They should make the followers ask questions or desire what they see.
Your words sell the concept once the person stops to think about it but it is the visual aids that you use that primary grasp the initial attention and move followers to become clients.
Make Good Use Of #Hashtags
All the popular social media platforms have a way to use hashtags. Why? Because it helps clients to find what they are looking for and to share their own content based on a specific subject. So how does this help follower conversion?
Well, you can use hashtags to link your posts to each other so that even if one post doesn’t convert a follower to a client, it links to one that does. It is also a great way to propose hashtag challenges and to show your followers your interaction and activity with the social media community.
For the best results, you should check the ideal number of hashtags per the platform you use and research some of the popular or niche hashtags that relate to your business or could be useful for a new linking chain between some of your posts.
Post On a Regular Basis
Have you ever had a friendship where you call them and text them and email them and visit them and they just never respond back? Surely it would get really tiring really quick. Likewise, on social media, you should not let your followers carry the load of communication.
This engagement with your followers needs to be constant and your posts need to be regular. Choose the best times to reach out on your chosen platform and be as quick as you can to respond to any of their questions or interactions.
People check their social media daily and whilst you may have to run a business and you may be very busy, if you are not on top of things, your relationship with your followers can become stale and you won’t reach the client conversion stage.
The Follower To Client Conversion
To convert a follower into a client you need to focus on the way you are going about connecting and engaging with your followers. People sometimes want to trust you and know you before they buy from you.
You can become more than just someone they follow if you apply our suggestions within this article and really show your followers that you care about them, want to assist them, and value what they have to say.
Be kind to your followers and they will be kind to your business.
