A lot of business owners know exactly what a domain name represents, but are they familiar with its benefits and how good it can be for their online business? In fact, it’s safe to say that it is one of the best ways for potential consumers to find them online.
And if you want to stand out from the rest and ensure you easily draw attention to your company, then you need to think of a domain name that’s not only short but also very eye-catching and notable.
And that’s not difficult to accomplish, you just have to allow your creative side to lead the way.
Advantages of a Unique Domain Name:
If you aren’t familiar with the various advantages that come with a unique domain name, then check out these facts below.
Your Website Will Easily Be Remembered
Nothing compares to a high-quality domain name. And the reality is, if you opt for something that’s relatively short, yet inventive, your site is going to be much more visible and easy to find. But sadly, nowadays, it can be pretty daunting to find short, yet unforgettable domain names.
How come? Well, that’s because there are almost 130 million domain names that consist of .com or .net names. However, you shouldn’t stress over this too much, because there are other popular Domain extensions that are equally effective as these aforementioned ones. You just have to browse the web to locate web pages that offer them.
It Will Help You Control Your Brand
If you’ve come up with something that’s unique and interesting, then make sure to secure it as quickly as possible, otherwise, someone else may buy it which means that you will no longer be in control of your own brand.
Now, what are you going to do if you’re not one hundred percent sure that you want a specific brand? Well, even in these instances, you should still purchase it. This way you will ensure that it belongs only to you and that nobody is ever going to be able to take it.
It Helps You Communicate With A Niche Market
This is particularly essential if you’re dealing with a very unique audience. If that’s the case, then you must definitely do everything that’s in your power to create something that’s memorable and appealing to consumers.
Be smart and resourceful just like Amazon for instance. What did it do? Although it sells practically anything, starting from books to clothes, jewelry, and many other things. So instead of torturing their visitors, and forcing them to go through the entire website, they focused on developing a certain domain name that redirects the point consumers straight to what they need and want.
For instance, contextual domains, like www.dash.tech, www.kindle.store, and many others redirect their visitors to the right product pages on Amazon’s main website. Furthermore, if you are supervising marketing analytics, then it would be advisable to employ these multiple domain names that lead to your primary site.
Why is this important? Well, something like this is going to help you figure out what a vast majority of your consumers want (and are interested in) so you can focus on allocating your budget accordingly.
A Great Way Of Branding
As we stated in the beginning, most people are going to remember a domain name that’s short, yet effective. And that’s precisely what you should develop. Bear in mind that if you create something that’s short, yet very catchy, literally everybody is going to remember it easily.
Besides being very noteworthy, another huge benefit of short and efficient domain names is the fact that with them you’ll be able to keep the continuity of your brand effectively accessible among a business’ domain services.
And that’s not the only advantage of a unique, yet short domain name. Namely, if you have to make something that’s short and at the same time good, you will decrease the risk of someone misspelling it.
Unfortunately, this is something that happens quite a lot and definitely not something that you would wish upon your company. Therefore, you should strive for this because only then there’ll be fewer mistakes when someone tries to utilize the search process when visiting your web page.
So remember, fewer errors mean more potential consumers on your website. Also, in case you didn’t know, according to the statistics, the most popular types of domain names are the ones that are innovative, yet have five-letter domain names, or even more.
Enhanced Search Engine Rankings
A first-class domain name that relates to your company will most definitely boost your rankings in search engines. So what does it mean? It means that potential consumers will stumble upon your site much faster in the search process.
And something like this positively affects their engagement and interaction with your business. There are a variety of excellent domains in the online world that can relate to your company, providing you with an extra boost from search engines.
Let’s Discuss Promotions & Contests
Every seasoned entrepreneur will tell you that both promotions and contests are very important investments for businesses. Namely, they are generally an excellent opportunity to promote your brand and at the same time, enhance lead generation.
And one of the things that can completely destroy all this thrill is precisely the URL that is difficult to pronounce and remember. Therefore, if you want to prevent this inconvenience, then you simply must concentrate on developing something that’s actually really good.
For instance, if you have an online store that sells shoes, it’s going to be much more desirable to create a domain name that goes like this www.coolshoes.fun instead of creating something like this www.thenameofyourbrand.com/join-our-contest
As you can see the first example is much more appealing due to the fact that it’s relatively short, yet very eye-catching and memorable. Sadly, that’s not the case with the other one that’s not only too long but also very plain and boring.
Just like with most things in life, you need to be very innovative and creative in order to develop something that’s going to catch someone’s attention. And that’s precisely what you’ll accomplish if you follow these tips above.
