How many times do people use Google a day? A lot, right? Now think about how many people use Google to look up a business within your industry also, a lot. So, if you are going to improve your reach and increase sales, your organization must try to rank highly on Google. Doing so will drive more website traffic, improve sales figures and generate more revenue. Of course, ranking highly isn’t exactly straightforward. If it were, then everybody would do it. So what can your business do to rank higher on Google? This article is going to talk in more detail about your different options.
Target Keywords
First, you need to understand what keywords you would like your business to rank for. These need to be terms that your potential customers will be putting into the search engine, both long and short form. Use keyword research tools to understand the words you must put in your content. Some of the factors that you should consider when choosing the best keywords to target when ranking are:
- Volume: How many times do people search for this keyword?
- Competition: How hard will it be to rank for that keyword?
- Domain Authority: Your domain authority will impact how easy it is to rank for different keywords. If your site has been around and publishing content for a while, it will be easier to organize.
- Relevant: Is the keyword you are trying to rank for applicable to your work?
Guest Posting
Guest posting is reaching out to services who will write content for your site; this is helpful if you need more time or skill to create content yourself. Organizations such as clickintelligence.com is specialize in guest posting, which can effectively build a backlink and rank higher. It’s a tried and tested method allowing Google to view your site as one of authority, boost your authenticity, improve your reputation, and help you rank higher. If you would like assistance with guest posting, contact specialist guest posting services to learn more.
Practice On-Page SEO
When ranking higher on Google, on-page SEO is your bread and butter. There are a few factors that play into this, which include:
- Placement of Keywords: Make sure that when you are writing keywords for your content, you are placing them in the meta title, meta descriptions, headings, and image file names. They should be very present on the page but written naturally.
- Internal Linking: You should add links to your pages from at least three other pages on your website. This will assist with ensuring you rank higher.
- Link Externally: Link to websites other than your own in your posts to trusted web pages, as this will show you are providing valuable insight to your readers, which Google will prioritize.
