Backlinks are a major ranking signal for SERPs. In other words, building high-quality backlinks is a non-negotiable if you want to rank highly and occupy the coveted first page of search engine results pages.
That said, all backlinks do not carry the same weight. Some will have more of an impact than others. Your backlink profile is the only sure thing that tells if the backlinks to your website are making a significant impact on your SEO game. A well-manicured backlink profile is crucial for a comprehensive SEO campaign. Working on your backlink profile is essential in building the backbone for your link-building strategy.
But what is a backlink profile? Here is everything you need to know.
Backlink Profile
A backlink profile refers to the number and quality of links and anchors pointing to your site. Search engine giants like Google factor in the backlink profile when crawling through the internet. They will assess the backlink profile of a page to judge if it has sufficient authority to earn a top spot in SERPs.
Where can you get your backlink profile?
You have to access your backlink profile to identify areas that call for a few tweaks. You can get the comprehensive backlink profile for your website using SEO tools. However, they may be limited in their ability to note every backlink that links back to your website. Tools like Google Search Console, Majestic SEO, and SEMRush do a neat job.
How does a good backlink profile look?
Again, not all backlinks make a significant impact on search engine ranking. Here are some links that contribute to a strong backlink profile:
- Links from high-authority websites make for a great backlink profile. Using high-quality images in your content will make you more noticeable by high-authority sites. There are also many strategies to build your backlink profile. You can learn about image link building, one of the strategies you can use to build your links.The beauty is that images are embeddable thus users will tend to link back to the source. You ought to get creative, though. You can use graphs, infographics, maps and the likes to attract backlinks to your website.
- A glowing backlink profile will have links from websites relevant to your industry or niche. The links are contextual, not just from any sources.
- A good backlink profile consists of naturally diversified links. It has a combination of do-follow and no follow links.
- The backlinks are not spammy, and neither are the anchor texts introducing the links.
You know how a healthy backlink profile looks. The million-dollar question is how do you assess and manage your backlink profile to ensure it is as good as can be?
Steps to analyze and manage your Backlink Profile
- Assess your referring domains using backlink analysis tools like SEMRush, LinkMiner, and Ahref.
- Analyze the number of backlinks you are getting to your website. You can increase the number using affiliate links. Follow this guide by Outreach Monks to see how to do that.
- Look at the anchor texts with the links to see if they are diverse.
- Look at the speed at which you get new backlinks to your profile. A high backlink velocity may raise an eyebrow and could put you at risk for Google penalties. Slow and steady wins the race of building a robust backlink profile.
- Revise your backlink quality to ensure that all the links to your site are high-quality.
- Finally, if the audit shows that your backlink profile needs some work, decide on the best strategies for improvement.
Wrapping up
Search Engine Optimization is essential for success for anyone with an online presence and a significant part of this is in backlink building. It is time you invest in a healthy backlink profile to grow your website rankings.
