For any business existing online, optimizing your website for visibility is essential. Without it, all that hard work and effort being made on your digital platforms will go to waste.
According to one study, 88% of users are less likely to return to a website after a bad experience. With customer experience being a central focus for a lot of companies online nowadays, how well they engage with the site is going to determine whether they come back or not.
At the same time, optimizing a website for efficiency is also important. Did you know that for online retailers with earnings of up to $100,000 per day, a one-second delay in web page loading costs up to $2.5 million in lost revenue throughout the year?
There are such small margins when it comes to keeping your customers satisfied.
In this guide, you’ll learn all about SEO, what it is, and why it’s important to optimize your website for SEO. We’ll also take a look at how influential UX design is for your website and how it helps your website in particular.
Understanding Search Engine Optimization (SEO)
In its basic form, SEO or search engine optimization is a set of practices designed to improve the appearance and performance of your site. SEO is a useful part of your organic growth strategy and helps maximize your website’s performance on the internet.
There are a number of key factors that impact SEO, which include:
- Page loading speed
- Mobile-friendliness
- Optimized content
- User experience
- Internal links and backlinks
- Domain authority
- Accessilbility and security
If you’ve yet to optimize your company’s website, or you’ve not fully immersed yourself in SEO practices, then you’re missing out. There are some great benefits of optimizing your website for SEO.
Firstly, it improves the visibility of your brand and business online. As the internet becomes increasingly competitive, this is something that will only benefit your company’s growth moving forward. With improved visibility, there’s usually an increase in conversions. By providing an optimized site, you encourage more users down that sales funnel and hopefully towards a sale.
As well as all this, the main influence is the customer’s experience of the site. From pages loading faster to mobile-friendly navigation, it all helps improve the user’s experience.
Understanding User Experience (UX) Design
Talking of user experience, the design of your site is incredibly important. It’s something that goes hand-in-hand with search engine optimization.
User experience design or UX design for short refers to how your users interact with a product. In this case, it’s your website and every element that’s on there.
For example, typically within a website, there’s a navigational menu to browse the website easily. The appearance and style of this menu, along with it’s functionality, influence how a person feels toward it.
There are a number of factors that contribute to UX design and are worth noting. These include:
- Value
- Usability
- Credibility
- Accessibility
- Discoverable
Does the product you’re showing online give the user value? Does it work properly for the user to use it for its intended use? When implementing UX design, it’s important that you’re satisfying all the needs and wants that your users require when stepping onto your site.
Without optimizing your website for UX, the site will likely lack functionality and may cause a hindrance for those who require an accessible site. It provides less value to users and some may deem the site untrustworthy if its usability is subpar.
That’s why it’s important to take advantage of training opportunities for your employees. Offering a UX UI degree to those individuals within your team is useful. It directly benefits your business in its efforts to become proficient in digital design and if your website is currently lacking UX design, it’s time to invest in it for your business.
Strategies for Optimizing Your Website for Both Search Engines and Users
To help ensure your website thrives on search engines and engages successfully with users, strategies are essential. There are a number of great strategies to adapt for your own site this year. With these strategies in place, you’re sure to see an impressionable change to your website’s growth.
1. Keyword research and targeting
Many marketers are still utilizing keyword research and targeting as their primary SEO tactic. In fact, 71% of marketers believe it to be extremely effective.
To help get your website on the map, it’s important to ensure your pages are enriched with keywords that are relative to the products being featured.
For example, if it’s a product page selling a bath bomb, then you’ll want to research and find all of the targeted words relative to bath bombs.
2. Optimizing website content for both SEO and UX
It’s important to be mindful of your website’s content and optimize it for both SEO and UX. Remember UX and SEO work together in order to provide results for your site.
For example, designing a website that has a clear architecture and has factored in the user’s wants and needs, is going to help optimize it for SEO.
Be selective with any imagery you add to your site when it comes to design. By applying an SEO practice of compressing these images, you speed up loading on your pages. Again, this directly benefits users who want a fast-loading page when browsing online.
3. Improving website speed and performance
Talking of website speed, this SEO practice is great for optimizing your website’s content and the site in general.
If you’re struggling to see results on your site, then there are some notable warning signs that the reason for this is due to web speed and performance. From low traffic, a high bounce rate, and abandoned shopping carts for eCommerce sites, are all indicators that you want to speed up your site.
A few tips for improving web page speed and performance of your site in general include:
- Cull as many plugins as possible
- Optimize the size of images on the web page
- Find a better website host
- Use web caching
The quicker your web pages load, the easier it will be to convert leads to customers. They’re less likely to click off which improves the bounce rate. Bounce rate is an important SEO asset to improve.
4. Enhancing website navigation and usability
Accessibility continues to be problematic for many sites on the internet. According to Pew Research, 23% of disabled respondents said they never go online. There’s a sizeable market here that’s being undervalued and underutilized.
For your site, it’s worthwhile instilling SEO practices and accessible UX design that appeals to those with access needs and provides them with a great experience. Not only that but simplifying website navigation makes your site more appropriate for those of all proficiency when it comes to the internet in general.
5. Creating a mobile-friendly website
Mobile is fast becoming the most used device for navigating the web. Almost everyone owns a smartphone and this has changed the way people consume content on the internet, as well as shop.
With 55.4% of internet users using mobile phones to buy online, it would be foolish to neglect to optimize your website for mobile use. If you don’t have a website app, then optimize your site for a mobile browser.
Tools and Resources for Optimizing Your Website for Both Search Engines and Users
Along with the strategies you’re looking to introduce, it’s worth exploring all of the tools and resources available online. We’ve put together a few of the best tools for both SEO and UX design, to help optimize your site successfully.
Ahrefs
Ahrefs is a popular platform and offers a complete SEO tools suite from keyword research, rank tracking, and site crawls. It’s a worthwhile choice for many site owners to use for maximizing SEO output.
Moz Pro
Moz Pro is useful for helping specifically with keywords. It helps site owners find the best keywords and how to find content that needs work in order to rank higher. For those who want to improve upon content already in existence, this is a great choice.
Spyfu
Spyfu helps with domain search, as well as providing you with an abundance of monitoring tools for the benefit of your online marketing campaigns.
Smart recommendations help fetch the clicks you need for any of your SEO campaigns within the business. It also advises you on keywords to avoid, helping maximize your keyword usage efficiently.
UXCam
With UXCam, you’ve got quality analysis of your site, from pinpointing user experiences issues to testing new features for site improvement.
Figma
Figma is a good one for integrating on all platforms. It’s effective in providing design review feedback and project files are collected all in one place. It’s an easy-to-use and flexible platform.
FlowMapp
FlowMapp is great for collaborative work on UX design. It’s highly useful for those businesses that are remote working and for multiple users working on any one project.
There are also a great number of resources available online to mull over when researching new tools for both SEO and UX use. A great recommendation for reading is the Linktree alternatives in 2023, listed.
Optimize your site with SEO and UX design in 2023
If you’re looking to elevate your site in 2023, then optimizing it with the best SEO and UX design practices is worthwhile. Don’t neglect optimization for your website. It could be the tweaks and changes needed to help improve sales and business growth.
