Email marketing is an efficient way to reach and grow your audience. It’s crucial in increasing brand awareness and generating sales.
However, it can only bring benefits if you have a solid email list of engaged subscribers. This is where email signups come into play.
Tips for Optimizing Email Signups
Having people sign up for your email list is more complex than before because they’re more discerning. It isn’t rocket science. But it does require some effort and strategy. Here are some key tips for optimizing your site for email signups.
1. Highlight Your USP
Identify what separates your brand from the rest. Showcase your unique selling proposition (USP) on your website and use it to entice people to sign up for your email list. Say you’re a vegan food blogger. Then, highlight your focus on plant-based recipes and your commitment to ethical and sustainable living.
2. Only Ask for the Required Information
People value their time and won’t spend a lot of time filling out forms. Only ask for the necessary information. Only ask for their name and email address to keep the signup process quick and straightforward.
Forms with three fields convert better. But what your form requires should also be relevant. When you ask for pertinent information, such as email and name, the conversion is higher than asking for details like email and birthdate (7% vs. 5.7%).
It’s also for compliance with General Data Protection Regulation (GDPR), especially if you have global operations. You should only collect personal information necessary for the purpose you are collecting it for. Never require them to provide information you wouldn’t have any use for.
You should not ask for their phone number or address unless you need to deliver something to their home.
3. Use Prominent CTA
Your call-to-action (CTA) should be prominent and visually appealing. Use contrasting colors to make it stand out. Also, remember to place it above the fold.
Ensure your CTA text is action-oriented, such as “Join our newsletter” or “Sign up for exclusive offers.”
4. Do A/B Testing
A/B testing involves crafting two versions of your signup form and testing them to see which performs better. Test different elements, such as the CTA text and form fields, to see what resonates with your audience. This will help you make data-driven decisions and improve your email signup rate over time.
A/B testing can lead to significant improvements in email click-through rates and e-commerce conversion rates.
5. Offer a Benefit
Inspire people to sign up and join your mailing list by offering them good value. You get their data, so it’s only proper to compensate for it with an offering. Make sure, though, this benefit is irresistible enough for them.
Offer a free e-book or guide related to your industry. Your subscribers can download it when they sign up for your email list. You can also provide exclusive content to your email subscribers. Give something they can’t find on your website or social media platforms. It can be in the form of early access to new products or services.
6. Strengthen Your Social Proof
Social proof can build trust and credibility with your audience. Include customer testimonials or social media followers on your website to show that people trust and enjoy your brand.
This can help increase your email signup rate, as people are drawn to sites with proven following.
7. Work With Experts
Consider working with full-service email marketing experts. They can optimize your website, create effective email campaigns, and grow your email list. They offer a range of services, from email design to list growth strategy.
They know the market’s ins and outs enough to boost your email list.
Key Takeaways
By dedicating time and effort to your signup forms, you can greatly enhance the growth of your email list. Prioritize these key areas to ensure that your email campaigns remain effective and continue to drive engagement and customer loyalty.
- Highlight your unique selling proposition (USP) to entice the target audience to sign up for your email list
- Only ask for the necessary information to keep the signup process quick and simple
- Use a clear, prominent, and visually appealing call-to-action (CTA)
- Do A/B testing to see what resonates with your audience
- Offer a benefit to provide value to subscribers
- Work with experts
