Email marketing is one of the most effective tools for your business to engage with your audience. A study by Databox found that about 45% of marketers send emails weekly.
The emails often consist of messages, newsletters, promotions, or updates.
Email marketing allows your business to build relationships with your audience, craft tailored messages based on customer preferences, deliver personalized content, and move customers along the buyer’s journey.
What’s more, it’s a cost-effective way to communicate with your target audience and market your business.
However, to succeed with an email marketing strategy, you must craft high-converting emails that require a blend of creativity, strategic thinking, and an understanding of consumer behavior. So if your emails are getting no responses or reactions from your audience, you’re probably doing it wrong.
Here’s how to make your emails stand out in crowded inboxes and drive conversion rates through the roof.
1. Personalize your email content
If you send generic emails to your audience, you can expect an average open rate of 20.81%. However, if you go the extra mile to personalize your emails, you can expect them to generate up to 50% higher open rates.
This clearly indicates the importance of taking time to personalize your emails.
So, how do you personalize your emails to increase open and click-through rates?
Email personalization isn’t just adding the recipient’s name in your email. It requires more than that. Imagine you’re writing a movie script. Make each recipient the primary character of your story and your email the movie script.
Screenshot from Hubspot
You can use different levels to personalize your emails based on your subscribers. For instance, have a basic level, semi-personalized, and hyper-personalized. The basic level is for low-value customers, the semi-personalization is for mid-value customers and the hyper-personalization is for high-value clients.
After that, start personalizing.
Add names
The oldest and most effective trick in email personalization is adding the recipient’s name to your emails. When someone receives an email with their first or last name in the headline, it makes them feel special. However, don’t overdo it.
Use segmentation
Group your email list into segments with common features like location or gender. You can use different criteria for your campaign based on your goals, among other factors. Generally, segmentation creates the foundation of most personalized email marketing strategies.
Personalize your email’s subject line
Hook your audience with a solid personalized subject line. It’s the first thing they notice even before reading the body. The subject line will determine whether or not your audience will continue reading the rest of your email.
Research shows that as many as 76% of buyers want you to send them personalized messages so that they can develop a closer relationship with your brand. Many are even ready to share their personal data just to receive a personalized experience.
2. Make your emails valuable
When someone opens your email, they expect to read or get something valuable. Therefore, when crafting your emails, you want to ensure you constantly add value to them.
- Focus on the customer: Take time to fully understand your customers’ needs, demographics, interests, and preferences. This information will help you tailor your content to their specific needs, and provide them with relevant and valuable information.
- Provide useful information: Offer content that helps your audience solve a problem, achieve a goal, or improve their lives in some way. You can send educational content, how-to guides, tips and tricks, or industry insights.
- Provide exclusive deals or discounts: Personalized offers, discounts, or promotions that aren’t available to the general public can make your emails stand out. Your audience will stay subscribed and engaged with your emails waiting for such deals.
- Use engaging visuals: Images speak louder than words. So, ensure your emails contain eye-catching videos, images, or infographics, to make them visually appealing and engaging.
Valuable emails help build trust and credibility with your audience, increase engagement, and open rates, and ultimately drive more conversions and sales for your business.
3. Make your subject lines short and sweet
It’s often said that the subject line should summarize everything in the body. If your audience reads the subject line in your email, they should tell what is in the body. And this explains the importance of a subject line in your email copy.
Screenshot
Remember, people receive tons of emails daily from different sources. Therefore, they’ll mostly use the subject lines to filter irrelevant or unnecessary messages. So, if you don’t capture their attention in your subject lines, they’ll quickly move on to the next email, even if your body has valuable and useful information.
Remember, the subject line is a short, one-line description of your email that may be your only shot at connecting with your audience. Get it wrong and you’ll lose your audience on the spot.
It’s important to keep your subject lines brief—probably at 50 characters or less. Clients often truncate emails with longer or convoluted subject lines. Second, keep your subject line clear and descriptive. This helps the recipient understand the scope of the email. It also helps avoid confusion or misunderstanding.
Moreover, incorporate relevant keywords into your subject line. This helps the email to be noticed and filtered into the right folder. Take care not to overuse keywords as this may make your email appear spam.
Also, don’t be limited to words alone. Feel free to experiment with numbers, emojis, and personalization to make your subject lines stand out in a crowded inbox.
4. Use eye-catching design
First impressions matter. A lot. Someone may choose to open and read through your email, not because of what’s in the body, but the structure and design of the email. Therefore, your email design is an important aspect of your campaign. It includes finding the most appropriate fonts, layouts, colors, graphics, and compelling copy.
When someone (your subscribers) opens your email copy, the first thing they’ll notice is your email design. Therefore, you have to make it visually appealing with all the necessary elements to create a positive first impression.
Moreover, a well-structured email design allows you to enhance user experience. This means subscribers will easily navigate through your emails, find the necessary information, and understand your main message. The results are higher engagement and customer satisfaction.
5. Have a clear call to action
At the end of the day, you want your subscribers to take a specific action, right? Therefore, it’s important to clearly indicate what they should do or what you want them to do. Do not leave your subscribers wondering what actions to take after reading your email.
Some of the most common email CTAs include;
- Register now
- Take your 50% off
- Start my trial
- Shop now
- Reveal my deal
- Order today
- Only available here
- Sign-up
The goal is to make your CTAs clear and specific in an easy-to-understand language. Also, ensure your CTAs stand out from your email copy. Use design elements like color, size, and placement to make them unique from the rest of the email content.
Consider using a link or button with a contrasting color to draw attention to the CTA.
Additionally, create a sense of urgency in your CTAs to encourage immediate action. For instance, use phrases like “Act Now” or “Limited Time Offer” to motivate your audience to click on your CTA.
Be sure to test different CTAs to see which ones perform best with your target audience. Then optimize based on the results.
Ready to craft high-converting emails?
Your email’s success depends on how well you craft every aspect, from the subject lines to the design and content. Personalization plays a crucial role in engaging your audience and driving conversions.
If you need guidance or assistance with your email campaigns, consider reaching out to a reputable digital marketing agency like Peppermonkey Media in New Jersey. With expertise in email marketing strategies tailored to your unique needs, they can provide valuable insights and support to enhance your campaigns further.
Ultimately, by implementing these insider tips and seeking assistance when needed, you can elevate your email marketing efforts and achieve greater success in engaging and converting your audience.
