Electronic Commerce (e-commerce) is the movement of business on to the World Wide Web. It has become the buzzword for business companies over the past few years. E-commerce provides a way to exchange information between individual, companies and countries.
The movement of business onto the world wide web is divided into two main sectors:
(a) Business to Business (B2B)
(b) Business to consumers (B2C)
People Seem To Enjoy Shopping On The internet
The coolest website will be lost in cyberspace if the people could not find it, so the company has to ensure that they are high up in the internet search result.
The other way to get noticed online is to offer goods and services through one of the biggest site.
Advantages of E-commerce:
24×7 Operation: Electronic purchase is 24×7 over the internet; anyone can buy at any time by just a click.
Global Reach: The Internet reaches the World Wide Web, due to which e-commerce is growing bigger. eBay has had a program called “eBay fulfillment” for many years. It allows sellers to have their products delivered faster, and with cheaper costs than before.
Easy to build Enterprise: The Internet provides an effective way to grow enterprise without much expense. Tools like supply chain management (SCM), Customer Relationship Management (CRM) can be easily deployed on the internet.
Improved Customer Relationship: This is due to giving good service to the customer.
No Intermediation: Using the internet one can directly approach the customers and suppliers, cutting down the number of process, cutting down the cost.
Web Design in E-commerce Market:
Your website’s overall design is a very important factor for your e-commerce business’ presence. In less than 3 seconds, it will act as the determining factor whether or not your visitors will stay. However, if you maintain a powerful and attractive design of your website, then grabbing the attention would be a piece of cake.
A website that is well-designed is the only medium in which you could be able to reach your audience in only a short amount of time. Because of this, you have to consider creating a well-rounded web design or choose to hire a design company to do it for you.
Designing a website is a complicated and creative process; right from logo creation to complicated coding processes using HTML, CSS or Flash designs. But apart from this, you should be capable of writing an effective value proposition that will help you to lead and succeed.
Top 3 Effective Ecommerce Core Values For Web Design:
1. User-Friendly Design
Your website’s design is created purposefully for your audience. That is why, it has to be user friendly and entices your audience to stay on the site as long as possible. It need not be made up entirely of flashy banners and interactive media. Instead, you can opt for a simple design yet with the right colour schemes made to attract visitors during their first-time visits.
2. SEO friendly
Apart from being user friendly, your website’s design should also be in line with the compliance of the search engines. This will help you gain an organic ranking in the search results pages.
3. Logo Creation
Your website’s logo is one of the most important aspects of your website’s overall design. It is the one that helps in building your business brand and is the one that usually leaves an impression on your audience. With the right colour schemes and creative creation, you could be able to increase the visibility of your website towards your audience.
Relationship Between B2B and B2C Model:
B2B marketing agencies reflects only the interaction between business to business but B2C reflects the interaction between a consumer and retailer.
B2B and B2C transactions include the following steps.
(a) Account acquisition
(b) Product discovery
(c) Price negotiation
(d) Payment
(e) Product Delivery
E-commerce can be classified according to the more transaction partner such as:
Business to consumer (B2C), Business to Business (B2B), Business to Government (B2G), Consumer to Business (C2B).
| Model | Description | Companies |
| B to C | Sells products or service directly to consumers. | Amazon.com |
| B to B | Sells Products or service to the other business seller. | Freshbooks.com |
| B to G | Business selling to local and state agencies. | Igov.com |
| C to C | Consumers sell directly to the consumer. | Ebay.com |
| C to B | Consumer fix price on their own. | Priceline.com |
Disadvantages of E-commerce:
Some business processes may not lend themselves on electronic commerce like, perishable food, and high-cost items (such as jewellery, antiques).
- It is difficult to inspect them from remote areas.
- These disadvantages disappear as electronic commerce matures, and with the invention of new technology.
- E-commerce Models based on the Relationship of Transaction parties
- Electronic markets are emerging in various fields.
- The B2C market differs in many respects to the B2B market.
- The B2C market over the internet can be viewed as an open system, where the number of participants is unknown.
- B2B is a closed market, because the number of participants involved in trading is limited.
