The choice of writing a super optimized content with best SEO content writing practices for a blogger, content writer, affiliate marketer, or even for a reputed SEO marketing agency; can never be so tricky and hard than today.
How to implement it? How to well-structured your content for your website.
We are going to show you!! Why you should focus on writing in 2022…!! ⇔
Your focus should be more on SEO Writing Skills in 2022?
So, Let discuss about Search Engine Optimization, and why is it crucial for the website?
“Search Engine Optimization” or SEO that can be done via
- On Page
- Off Page
Both On-Page and Off Page factors in website writing are helpful to rank keywords and generate more traffic on the search engine.
As per its importance, SEO optimized content does wonders to your website in ranking it to Google’s first page.
So, it’s crucial to make it SEO optimized, which also involved many factors other than content, such as getting your website well-structured with schema architecture known for Google schema markup and indexable with Google search console.
This article will help you to know about the better ways to craft the best SEO optimized content, some content writing skills, and top SEO practices for the content. All of these ways mostly fall in the on-page SEO category that relates to writing content. Here are the Top 10 Ways to Write a Best SEO Optimized Content.
Top 10 Ways How To Write SEO-Friendly Writing
Checklist
1. Originality of Content
One of the ways to write the best and Google-loved content is its uniqueness and high quality. If you want to write the best SEO optimized content, you shouldn’t copy the content from any blog or article on the internet.
Just write the original content. Add your thoughts, add your knowledge, and ultimately, Google will love your content, so this is the content’s originality and specialty.
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2. Keyword Placement
The most important part to write an SEO optimized content is to focus on the right keywords and their proper placement in your content.
For example;
Your focus keywords must in your headline, title tag, first few lines, and at the end of the article. Otherwise, your article will be lost or on the third or fourth page of Google with no further improvement, which lessens your site’s chances of getting more traffic.
Keywords can be two types;
Primary or secondary, which support your content and help in google ranking on a condition if you sprinkle it over the content in a specific number.
- Primary keyword, also named main keyword, is what people search for, so it must be in the main title and placement over the whole content with a specific number.
- Secondary keywords also named supported keywords, make the article’s sketch with essential outlines to be discussed in separate subheadings. The use of the right LSI keywords, which stands for Latent Semantic Index, is the same as the primary keywords. Choose long-tail keywords as they have less competition.
Now we are discussing most Important part of SEO Writing Skills
Are you ready for that?
3. Write What Google Wants
Write what google wants? Yes, Exactly
That actually make sense because google always want to see new & fresh content. You can see and follow Google trends from here; the best example of ‘’video conferencing’’ keyword trend in covid-19 (March) USA at peak. That research will help you to write your best SEO Optimized articles and understanding the trend of the topic.
Google Trends showing ”Video Conferencing” Trend – ( USA, Earlier March 2020 at top)
Google favored new comers, informative content with fresh and evidence base content that is another way to make your content super optimized is to learn what Google wants.
Now First Question;
What is the true volume on the searches;
Before you are going to craft an article; understand the real search volume. You can follow up google keyword planner for understanding the exact volume on the queries that you want to rank.
For Best SEO Content Writing Practices, read more guidelines to understand more about SEO writing skills.
One of the best SEO writing practices is to have a piece of good information on keyword density or difficulty before you’re actually going to start. Understand the competition on keywords that is also the main factor while writing an SEO optimized content.
That google keyword planner tool will help you with the sufficient amount on keyword research before you are going to start your article to rank on google first page super-fast.
Learn and research more about what Google wants to rank higher the specific keyword and you should write accordingly!
Second Question;
The Question is, which is most important one that what are keywords that you should go for?
Ranking on Google first page is not just the enough but along with true searches or user intent flow is matter through that is MORE IMPORTANT THING THAN ANYTHING.
Understanding User Intent flow
- What are you writing for?
- What is your Audience?
That is most important thing in all those parts;
There are generally 3 types of Keywords that you used often; if you are writing an article for a website, affiliate marketing or for blogging etc.
- Buy Now Keywords
- Product Keywords
- Informational Keywords
These are 3 main categories of keywords
When your beginner or want to write for on-page, off-page keep these three following keywords in your mind.
Buy Now Keywords; these keywords have High commercial intent flow
- Usually, these are low volume keywords but user intent is clear and has healthy competition.
- Research has already been done for these specific keywords; user is ready to purchase.
Example;
Buy, discount, sale, deal, free, provider, service, online, cheap, affordable etc.
Product Keywords; these are Head keywords may or may not convert into sales.
- Usually, High volume Keyword but less convert into sales and have medium competition.
- User is finding answers about the product, usage, getting reviewed; user intent is not clear.
Example;
Japanese Cars, Drone Cameras, Men Watches etc.
Informational Keywords; these keywords purely based on information with very low sale intent.
- People are actually wandering to solve their problem that’s why they come to you with those keywords.
- They keywords are not specifically for sales but for searches only; user intent is learning & solution of their problem.
Example;
What is Virtual calling, what are the best cars in 2020, Advantages Vs Disadvantages, Drawbacks, Benefits etc.
4. Add Visual Content
Visual content can value your content. You should know that you are writing to read.
Our brain always catches visuals more effectively than the reading text, which can help you get your content SEO optimized. How can it be done so?
All you need to do is add visual content with high-quality relevancy and engagement to the main topic. In this way, readers will attract to read more without getting bored.
According to leading SEO experts from a digital agency in Singapore, infographics can help create the perfect content magnet. Do not make the mistake of thinking that content is only text-based. Images, videos, infographics and podcasts are all forms and types of content that can help SEO. Everyone loves to link to a nice and engaging infographic.
5. Add Call to Action
Another way to make an efficient SEO optimized content is to add CTA at the end that must be convincing. The primary purpose of presenting your content more attractive and engaging for the readers is to make them do an action for your page or website.
It can be a “sign up” to the newsletters or get more traffic to your products or services site. If readers read the entire article, then at the end, there should be a convincing CTA which can make the audience to do an action for your products or services site.
6. Add Links
If you want Google to rank your site rapidly, then here is another way to do so. Add internal links through hyperlinking to other sites or pages so that Google will prefer your site for these practical and valuable actions.
Try to add the most relevant internal links,
That is used to be focus the main topic because user’s experience will be affected by stuffing your site with irrelevant links. Irrelevant links can leave a negative impact on the audience or users of your site. So be unique and relevant to the content!
7. Add Optimized Title Tag
A title tag is the mini-description of the web page at the top of the browser window, which must be optimized for overall SEO optimized content. Making title tags optimized is another best SEO content writing practice, which can be done by keeping it shorter within 70 characters and making it relevant to the main topic. Do not stuff it with keywords and all caps; make it in simple case letters as it affects readability.
Don’t forget to upload images with compressed size as it takes less time to load, but don’t upload low-quality images.
8. Add Optimized Meta Descriptions
Meta descriptions are those few lines that appear along with the title on the Google page. It should be precise, catchy, and to the point so that readers could click your article at once after reading that relevant meta description.
Add compressed description within 160 characters along with the main keyword or phrase.
Do not add extra useless characters. In this way, you can get more traffic to your site rather than writing a random description. So, show more relevancy to the main topic in your meta description to get your content SEO optimized!
9. Well-structured Content
What if readers ignore your article just because of random format, no matter what’s written in it? I know you don’t want to lose your unique content only by not structuring it well. So, a well-structured content or article is another way to write the best SEO optimized content.
Google will rank your high-quality article only if it is in an organized and efficient format. Use Icons, schema, outlines, bold, bullets, stickers etc.
Make your content easy to read for the readers to keep engaged from the start to the end to help make them do a call to action.
Add information in shorter paragraphs along with the catchy and answerable sub-headings. Use proper tags for the headings, titles in H1, and subheadings in H2. That’s all for well-structured and organized content.
10. Add Well Researched Content
Last but not least! The addition of well-researched information or statistics is another way to make your content SEO optimized.
Readers get satisfied with the content full of proven and well-researched data in the form of statistics. That is what Google likes to rank the content which retains its audience because of its well-researched and satisfying answers to the readers’ queries.
Content writing skills are necessary for best SEO practices;
There are more to focus on presenting the best SEO optimized content, such as content writing skills, technical writing skills, and SEO writing skills. These skills include many factors and skills which are necessary for overall the writing domain. Here are a few of them;
- Strong research skills
- Organizing skills
- Clear writing skills
- Graphical ideas representation
- Complete understanding of SEO
- Editing skills
- Time management skills
- Ability to get focused
By following all of these ten ways to write the best SEO optimized content, you can make your content more optimized, and then ultimately, you will make a lot of money once they rank in Google.
Summary
If you want Google to rank your content on the first page, understand what Google wants from your article. It will claim satisfied answers to what people search for.
Best SEO optimized content demands efforts in different aspects like high quality & unique content, right keywords & placement, visual content, CTA, internal links, title tag, meta-descriptions, well-structured content, and well-researched content.
Points Need to Prioritize While Writing
1- Uniqueness, Fresh, Trendy |
2- Keyword Placement |
3- Good CPC, CTR Keywords |
4- Volume should be Good |
5- Well Research, Structured Content |
6- Targeting- Long tail keywords or Semi keywords |
7- Which you can rank or not (Keyword Competition) |
8- User Intent Flow |
9- Title, Headings, Description must include Main Keyword. |
10- Images, Visual, Outlines, Bullets, Tables, Graph etc |
