SEO tools play the most important role for digital marketers, and mastering it can be hard, especially when you are new to it. With best digital marketing tools your search engine optimization efforts can give you the required results.
As every professional expert needs some necessary SEO Software to complete the work efficiently, SEO experts also require some best marketing tools to generate revenue, traffic, trust and success for their company. Whether you are a digital marketing agency or a blogger, SEO tools play a big part for you.
If you are a beginner, it is better to leverage free SEO software for agencies. It may take countless hours to research and compare dozens of SEO analysis tools. To help you in this, we provide you the best SEO tools you can use to improve your website and ranking.
Every marketer should have in their arsenal a few video creation tools. Among the best ones you can find on the internet is the MakeWebVideo.com marketing video maker. It lets you create professional-grade videos very easily.
Here’s the complete guide to know which is the most competitive SEO tools for digital marketers, bloggers, SEO expert, affiliate marketers and digital marketing agencies.
6 Best SEO tools for digital marketing experts
Let’s take a closer look at each of these best SEO tools to see the features, pricing, and how they can help you.
1. Semrush Tool For Digital Marketers
Semrush is a multi-functional SEO tool for digital marketers. Online marketing is not easy. That is why the company introduced an easy-to-use tool to help digital marketing professionals.
If you are looking for a tool to get full visibility over your website traffic and the effectiveness of your marketing approaches, Semrush can be the best SEO software for digital marketing agencies. It has a complete suite for digital marketing management that helps you improve your brand’s position and search engine ranking.
With Semrush, digital marketing experts can get access to the customers’ interests and potential demographics that allow them to stand out from the competition. Furthermore, with keyword search and data analysis features helps marketers to create eye-catching content. Read more about SEMrush vs Brightedge.
Semrush Features
The multiple features of Semrush are as follows:
- Organic Research
- Domain-specific Keyword Ranking
- Advertising Research
- Keyword Research
- Multiple Sites Comparison
- Banklink Audit Tool
- Position Tracking
- See Competitor’s Ranking
- Social Media Tracker
- Keyword Magic Tool
- Semrush Pie Chart & Line Graph
- SEO Writing Assistant
- SEO Reporting
- Site Audit
- Ad Builder
- Crawl Audit Tool
- Domain Comparison by Keywords
These features make SEMrush an ideal SEO tool for digital marketers of every type and size of business.
SEMrush Pricing
This powerful web-based platform offers three different pricing plans named pro, guru, and business. Pro plan is suitable for the new businesses, and it costs $119.95 per month.
If you have a growing business or belong to a small-medium enterprise, you should go for plan guru its cost is $229.95 per month. For large businesses, the third plan named as business is suitable, and it costs $449.95 per month. You can save up to 17% when you pay annually instead of monthly.
Why Companies Use Semrush?
No matter the size and type of a company, Semrush provides you features that help you improve traffic and boost sales. Its main benefits include improving strategic advertising, expanding social media reach, competitive advantage, and content optimization. Here are the benefits that you can get by using this software:
1. Competitive Advantage
SEO experts who use Semrush can get an advantage over their competitors. This tool has a suite that provides you competitors data such as the keywords that your competitor is using to improve their ranking. With this knowledge, you can make a counter-strategy to beat your competitors. Semrush also lets digital marketers to know when a new competitor pops up, and site rankings change. All this information helps users to change or improve their SEO plans accordingly.
2. Improve Content Marketing
Another advantage of Semrush is that it helps agencies in optimizing content marketing. It lets you know which keywords you should use and the topics that are popular on the internet. It also has a content analyzer feature that measures the content’s SEO and measures its social performance. SEO experts can find the related keywords through this tool and use them in your content to reach your target audience.
3. Strategic Advertising
Semrush allows companies to compare their advertising approach with their competitors and find how popular their competitors are among the consumers. Digital marketers can also discover the ad spend and returns of their competitors and can adjust budget accordingly. Moreover, it provides insight into how you can localize messages and enhance your campaign.
4. Report Creation
With Semrush, marketing agencies can collect all the data and convert it into a professional-grade PDF report. In addition, they can customize reports easily by adding commenting features and branding images. And a good thing is experts can do it without leaving SEMrush. They can share this report via email or direct link. It helps you keep all your team members updated. It also has a feature that allows you to schedule reports to go out regularly.
5. Expand Social Media Reach
Semrush provides its user’s visibility through which they can increase customer engagement and measure your brand’s social strategy success. This way, you can improve your audience reach and conversion rate to boost sales.
2. Ahrefs Tool For Digital Marketers
Ahref is an effective system that provides users with the largest backlink index. It offers individuals and businesses a strong and reliable backlink checker. This tool gives detailed backlink profiles for any site or URL. It is one of the best SEO tools that provide a clear picture of any URL’s background. Ahref allows digital experts to discover a website connected to a specific URL and how strong these backlinks are.
It is a great software that is easy to use and gives you exceptionally justifiable and comprehensive data exportation and visualization functionalities. With the advanced proprietary technology, Ahrefs allows digital marketers to export data in an easy-to-understand format and also show social metrics including likes, Tweets, shares, Google, and +1s beside each link.
Ahref Features
The main features of Ahref include:
- Keyword Explorer
- Site Explorer
- Content Explorer
- Rank Tracker
- SEO Toolbar
- Domain Comparison
- Alert
- Batch Analysis
- Link Intersect
Ahrefs Pricing
Ahref has four flexible pricing plans for its users. The cheapest pricing plan is named Lite, and it costs $99 per month. The standard plan starts from $179 per month. However, with these plans, you can start a 7 day trial for $7. The other two plans are named Advanced and Agency, and their prices are $399 and $999 per month, respectively.
Why Companies Use Ahref?
Ahref offers a number of benefits to its users. By using this SEO tool, digital marketers get the best backlink checking platform in the industry. It assists in digging deeper into your competitors’ search traffic. It also helps you know what content can generate better income. Ahref reveals all you need, from anchors and links to the strength of backlinks. It allows users to track backlinks and check their growth over time. You can deploy smart filters and advanced reporting features to find specific information quickly.
Ahref has a position explorer tool that helps you to get a detailed insight into competitor’s traffic. For example, you can see the keywords your competitors are using to rank in search engines and the keywords they are using in their advertising and marketing campaigns. Furthermore, you can also see the paid and organic traffic they are getting.
For Digital marketing, content is the most essential thing that rules. Ahref helps you know which type of content you should write to generate income. In addition, it enables you to see the trending content and the site related to popular content.
To get your keywords ranked in the search engine pages, it is necessary to know which keywords are ranking in the search engines. With Ahref, SEO experts can track your keywords ranking in all locations and languages. You can also check your keyword performance on mobile devices.
3. Moz Tool For Digital Marketers
Moz is an SEO software that is suitable for businesses of all sizes. It provides basic and advanced SEO tools for digital marketing experts. It has keyword research tools, a keyword generator, and a link analysis tool that gives you detailed information about your inbound links and the quality of links.
The primary function of Moz is website management. It helps digital marketers in content management with its keyword research tool through which you can find high-ranking keywords. Furthermore, you can also see your competitors’ ranking and keywords and create your SEO strategy accordingly.
Moz also helps its users in link management that is a determining factor for any successful website. With this tool you can fix broken and low-quality links. In addition, it aids in targeting the links that are beneficial for your website.
Basically, Moz provides top SEO tools at a single platform. It is an ideal app that they can use for small businesses to increase traffic and improve websites.
Moz Features
The main features of Moz are as follows:
- Content Management
- Campaign Management
- Advanced Online Marketing Guides
- Competitor Analysis
- Link Management
- Keyword Research Tool
- Rank Tracking
- Website Analytics
- Multiple Site Management
- Pageview Tracking
Moz Pricing
Moz offers four flexible pricing plans for businesses of all sizes. These pricing plans are named standard, medium, large, and premium. If you only need some basic tools and features, a “standard” plan will be perfect for you that costs $99 per month.
Digital marketing experts who need full access to keyword research tools should go for a “medium” pricing plan that costs $179 per month. For companies and businesses that are serious about search “Large.”
Why Companies Use Moz?
1. Audience Analysis
Moz Pro gives a better understanding of the audience when visitors come to the website. Moz analysis comes from the paid campaign, organic search, and social media. The software helps to learn how people search for the business. You can rank for the keywords to generate more leads.
2. Site Rankings
The main purpose of SEO is to get your site to rank higher in SERP. The 75% of people go with the first page results. It is very important to improve your site ranking and generate more valuable leads.
While using Moz Pro, you can take analysis that your campaign is working for the targeted audience. It also allows you to track certain keywords for ranking as compared to the competitors.
3. Moz Allows Local and National Searches
Moz Pro also allows digital marketing agencies for the local searches to grow business. In addition, they can take an overall view of the campaign and get a better understanding of the ranking.
4. Crawling/Auditing
Moz Pro offers its own crawlers on your website. The crawlers find out the problem and try to resolve the issues. Unfortunately, it has a negative impact on the audience in the form of errors. So it crawls the site to look for errors.
5. Page Optimization
SEO experts uses the Moz Pro features for page optimization and link opportunities. In addition, they offer multiple features to help your SEO plan become successful.
6. Moz Every Plan Offers SEO Analytics
Each SEO plan offers to improve local site performance. In addition, it comes with a great feature to analyze your website and improves the performance for the future.
Moz plan can give full SEO insight. Companies can also build their own custom dashboard and see how they can rank against the competition and build up their reputation as a brand. Moz comes with multiple features to help your local business succeed.
7. Moz Gets Results
Moz matters a lot for your business to deliver quality results. The New and existing businesses recognize the value and want to harness the growth. It will help agencies to take the next step and optimize your site for search ranking success.
It will help agencies with webs design and the development of the project.
4. Mangools For Digital Marketing
Mangloos is an SEO software tool that is made up of five tools: KW finder, SERP checker, SERP watcher, Link Miner, site profiler. You can see many backlinks, keywords, and SERP.
Mangools Features
- Find the Right Keywords
- SERP for Any Location
- Track Your Ranking
- Find Powerful Backlinks
- Check Competitors Website Authority
- Best Value for Money
Mangools Pricing
Mangloos go with $29 per month. You can’t go wrong with the mangloos Subscription. It gives great value to your Money. The Mangloos Premium is available for $39 per month. Mangloos agency charges $79 per month.
Why do companies use Mangools?
1. Figured Out Crowded Google First Page
The Mangloos way to figure out how crowded is google the first page and how many clicks they can get from the organic results. If the user hits the “snapshot” tab, you can see the first page results for choosing the keywords. When you make the keyword research, one tab is open for google, and one tab is open keyword research.
2. SERP Watcher Rank Tracker Tool
SERP watcher ranking track is very much similar to other ranking tracks in the market.
3. Keyword Research
KWfinder shows up the Lateral keywords. KWfinder does a great job to generate interesting keyword ideas. It gives too many keyword suggestions as to its competitors like Ahrefs and Semrush. It took a large scale analysis of the popular keywords.
You can also search the keywords by domain. KW finder produces a list of the keywords to the rank site in Google.
4. SERP Checker Keyword Difficulty Tool
SERP checker is a complete analysis of keyword difficulty score. Digital marketing agencies can do a full breakdown of every page, that rank for the keyword. In addition, agencies can see each page authority, SEO trust flow, Alexa rank, and many more features.
5. Surfer SEO For Marketing Agencies
It is one of the most advanced SEO tools in the market to write and optimize your content for search engines. Surfer SEO also saves your hours of work. It increases the writer productivity with AI content and provides complete guidelines.
Surfer SEO Features
Surfer takes your content strategy to the next level and outranks your competitor.
- Advanced Online Marketing Guides
- Competitor Analysis
- Link Management
- Keyword Research Tool
- Rank Tracking
- Website Analytics
Surfer SEO Pricing
The user can pick the plan to write and optimize content faster than ever. SEOsurfer’s basic plan consists of $49 per month, and the Pro plan is $99. The business plan is $199 per month with 70 content editors and 140 audits. Here is a surfer review for more information.
Why do companies use Surfer SEO?
1. Surfer SEO Save your Time
Surfer SEO save your time and give you more keyword option. It is one of the best keyword tool for marketing agencies. The keyword research would have taken a lot of time. The visual clues can save your time.
2. Content Editor
If you switch to the content editor and the article is based on the main keyword. It will give you the word suggestion used by the top-ranking websites.
3. Content Planner
Content is called a King. If you write good quality content. You can rank well in the search engines. Another great time-saving feature is the content planner. You just enter the main keyword. The surfer will bring back clusters of related keywords or supporting keywords. Each cluster contains keywords that will support the main keyword. You can have content for the entire website planned out for you in a short duration of time.
4. The Content Strategy that Suits Your Domain
Rather than wasting hours to create a relevant content strategy. Let the surfer algorithms prepare a content plan according to your audience, niche and location. Then, you are all set to dominant your niche and generate dozens of content ideas.
5. Provide One-click Content Guidelines
Surfer SEO prepares the basis of the guidelines on the top-ranking pages and provides your insight into the ideal word count for your content, article structure, and many more options. You can add the suggestion to improve the content quality and increase the chances of high rankings.
6. Audit to Your Niche
Surfer SEO audit is like a checklist. It will help you to identify the content gap, structural problems, and easy to apply theories. Implementation brings the best result in organic traffic.
6. Cognitive SEO For Digital Marketing
The cognitive SEO tool gives complete solutions to the digital marketers and this software you need ever. It will increase your traffic. Cognitive SEO is the content optimizer and keyword generator tool. You can compare your content with the other website. The SEO tool helps to increase traffic, content optimization, site audits, ranking in the search engines, and many more features. In addition, you can find competitor’s traffic sources and social media results.
Cognitive SEO Features
- Inform About Google Algorithm Changes
- Blacklining Analysis Tool
- Run SEO and Content Marketing Projects.
- Find Competitors Traffic Sources
- Generate Social Media Results
Cognitive SEO Pricing
CognitiveSEO starts from the price of $129.00
Why Do Companies Use Cognitive SEO?
1. Backlink Analysis
Backlinks are the top ranking factors. Cognitive SEO backlinking analysis helps earn backlinks and get the highest quality backlinks from the referring domains that point to the pages. You can also analyze competitors’ backlinks and identify the spams links that do nothing to help you rank. CognitiveSEO also informs you to alert you via Email to New and Lost links. It is beneficial for freelancers, start-ups, and in-house marketers to work on a limited budget.
2. Cognitive SEO Work as a Rank Tracker
Cognitive SEO offers a rank tracker. It will inform you of desktop and mobile ranking. It will track all your location keywords and languages. If you are doing an international campaign. It will track keywords by location. If you are working on the local SEO. It will help digital marketing agencies to reach people in a specific community.
3. API
If you are interested in developing a custom digital marketing solution. Cognitive SEO offer API. It helps run an in-depth audit, keyword rankings and identify most shared content and new and lost links. Now, you can re-crawl all the lost links on the website.
Why Your Business Need SEO Analysis Tools?
SEO tools help you by providing an in-depth look and detailed information about your website. In addition, these tools have features that can be used to increase traffic and improve ranking on search engines. The best SEO tools have the following essential capabilities:
- Keyword Research
- Backlink Analysis
- Competitive Research
- Positions Tracking
- Technical SEO Audit
The tools that consist of these features are considered as all-purpose SEO tools. However, some tools have more advanced features that help you in achieving your goals easily. SEO software save you from hectic data analysis and keyword research. With these tools, you can get a detailed report and see which part of your strategy is working and giving the required results. Thus it is essential to use these tools to save time, effort and generate accurate reports with a few clicks.
Conclusion:
In the end, So these are the six best SEO tools I’d recommend to SEO experts and digital marketing agencies. Digital marketing is a vast field and its changed things day to day so it all depends on your budget and your website needs. The best thing about these top-rated SEO tools, you don’t have to pay a single time to use any of them. Firstly you need to get the free trial and if such software fulfils your need you can get the paid ones.
