It’s not common to see search engines rank your pages without proper backlinks. It may get even more challenging, especially if you target a difficult keyword. One of the challenges to getting backlinks is to negotiate with your prospects.
So, to help you with this, I’ll tell you my killer strategies that you can use to negotiate with your backlink prospects and close the deal successfully.
“This article is written by Abdullah Mahmud. He is an SEO Manager at MonsterClaw LLC. Over the last 5 years, he has been working in link building. If you want an affordable link building service for your business you can contact or set up a meeting with him.”
1. Generate Easy and Customized Templates
So, you got all your backlink prospects lined up, and now you are in the process of negotiation. Now, here’s what you need to do. Before proceeding further with your communication, you need to ensure that you have an easy and working template.
Keep this in mind, the template you use needs to be easy to use and customizable. This can prove crucial when you deal with multiple prospects.
However, this part needs special attention because emailing plays a vital role in communicating and negotiating with prospects. So, before binge into emailing, ensure that you understand the following:
- Have a proper understanding of who has the authority to publish all the contents
- What’s their position here
- What kind of content do they prefer
You must ensure you check the prospects’ websites thoroughly and carefully. Don’t rush and take some time to go through the prospects’ websites. Trust me, the points mentioned are VERY IMPORTANT for you. Only after ensuring all of these can you proceed to send further emails.
Note: If possible, address your prospect in the email by mentioning their name. Also, use your name in the footer, and add who you are and where you are from. Make your email subject clear about your request. It will increase the response rate of your campaign.
2. Build Strong and Healthy Relationships
Believe it or not! All backlink prospects have real humans working on them. The prospects with whom you negotiate are also humans with flaws and emotions. These emotions are why you need to build a healthy, strong, and meaningful relationship with the site owners.
No matter what kind of business you do, it’s not always the data and numbers that make people interested in working with you. It’s the people being involved in your business. Here, “the people” are the ones who share the same emotions and feelings, making them the “determining factor” in any business calls and decisions. The same goes for your backlink prospects. Therefore, if you want to proceed with your business, you first need to connect with them emotionally, and that’s only possible when you build a strong relationship.
3. Representing your brand
Once a relationship is established between you and your backlink prospects, ensure that your prospect understands the value of you, your company, and your brand with utmost importance. Thus, you cannot be low-balled during negotiations with the prospect.
If you can represent yourself and your brand appropriately to your potential prospects, they will be more eager to work with you.
4. Offer a price based on the website’s status
Before initiating negotiation with your prospect, understand the actual status of their website. It will give you the upper hand during the negotiation process.
Here is a list of things you will need to know about your prospect:
- Amount of traffic
- Value of the said traffic
- Ranking of the keywords
- The site’s spam score
- Outbound link
- The location from where the site is getting traffic
- Content quality displayed on the site
- Relevance in social media
- Domain and page authority of the prospects
We’ve written an in-depth article on how you will evaluate your prospect quality. Hope it will help.
5. Sell why your pricing is the best one
Be strategic and clever while you are offering your price. Make sure to explain why your pricing is better and perfect for them.
Being frank about why your price is the prime one your prospect can get is one of the best practices. Mention the faults and dispensable factors of their website like high spam scores or traffic location, traffic value, etc.
Read More: 3 Easy Ways To Access GoDaddy Email Webmail Login
6. Explore the market-standard price
Researching the market-standard price for the service you are offering will benefit both you and your prospect. It will give both of you a common ground to start negotiations and serve the best interest of both parties.
Backlinks are one of the most effective SEO metrics that have been utilized for several years. So, finding out the market standard price may not be too difficult.
Bottom Line
Apart from the strategies I have stated above, you may also try some other things. One of the most effective ways to do this is to create high-value content that your prospects will not find anywhere else. For example, you may create an attractive infographic that will take your prospect a long time to prepare all by themselves. If they are getting enormous value from your content, then chances are high they will not mind helping you out as well. Best of luck with your link-building!
