So, you were searching for a product online. While looking for it, you suddenly come across a different brand altogether. The new brand looks promising. After checking its website and product description, you placed the order.
You are overjoyed that you landed yourself with a quality product, even better than what you were looking for. How lucky you were, right?
NO! Luck has nothing to do with a new brand popping right front of you where you are searching for a similar product. What you see here are successful branding and SEO strategy.
Today, branding SEO has become one of the most effective tools for businesses, marketing professionals, and agencies. However, many still do not recognize the importance of branding and running an SEO strategy parallelly.
Unfortunately, most professionals consider them to be different entities. This is the reason why they can’t drive branding metrics.
But, for those who understand the importance of SEO in branding, it serves a dual purpose – enhancing user experience and brand visibility.
Today, we will discuss how branding and SEO combined help you build successful brands.
Relationship Between Branding & SEO
A company working on making its name a brand will try everything to be recognized and well remembered by the public.
But that is not the only thing that will ensure brand awareness. Branding means people know not only the name of your brand but also its values, niches, products, and personality.
These things come together to generate recognition and remembrance and differentiate your brand from others. The only way to become a brand is to conquer space in your customer’s mind.
For any business that wants to survive in the market for a long time, the only objective they pursue is branding. Therefore, branding professionals consolidate branding definitions by increasing the pool of target audiences.
Among all the methods used for branding, SEO stands as one of the most powerful possibilities. But because of how long an SEO strategy takes to perform, it is not always considered an effective strategy for branding.
We all know SEO stands for Search Engine Optimization. With the right optimization method, we can ensure that our brands rank on the top pages of search engine result pages.
The higher you rank, the more you are exposed to relevant audiences. This makes your brand prominent in the audience’s mind. Remember how we were talking about conquering spaces in people’s minds? You can do that by effective SEO.
Therefore, SEO and branding go hand in hand and help bring the best out of each other. Getting on top of search engine results gives the brand more notoriety in the market.
How Branding and SEO Combine To Build Successful Brands
Effective branding means visibility, searchability, loyalty, popularity, and advocacy. With the right branding, you get the power to enjoy a massive audience base. Hence, you can never keep branding and SEO apart.
Brands Are Placed In The Knowledge Panel
Branding with an effective SEO strategy helps you showcase your brand in the knowledge panel. The knowledge panel summarizes your content and highlights only your brand’s strong and weak suits.
Hence, you must keep track of your online presence and make it spotless for your customer to have a positive brand image.
Make sure your brand knowledge panel includes:
- Address.
- Telephone number.
- Website.
- Working hours.
- Reviews.
- Images.
Note: The knowledge panel is not open to editing, just like Google My Business. You can only suggest the necessary changes. Google updates the data that it mines with every scan and updates the data it finds relevant.
Access To Relevant Leads
Branding means letting others know about your existence in the market. This can be achieved by serving user intent.
For example, your potential customer might search for a review of your brand. If your brand lacks navigation intent, you might risk losing the customer.
Optimize your brand for intentional searches. With intentional search optimization, you get more relevant leads.
Here is how you can make brand results for international searches.
- Informational: Ensure that your blog section has valuable data to educate your audiences about your brand, reviews to showcase your credibility, and products to offer solutions.
- Navigational: Make your contact information easily accessible to visitors.
- Commercial: Make your product’s pricing clear for searches, and highlight all the discounts you have to offer.
- Transactional: Convert your digital platform with improved web-mediated activities.
Get More Clicks With Brand Recognition
Your branding affects your SEO efforts and becomes the direct way to improve CTR. You must understand that a consumer believes only the other consumer. If they find that other consumers do not buy your product, they will find it hard to make the same decision.
Brand recognition comes with an effective branding strategy where people know your brand, its values, and the product/services it offers. This can only be done with the help of SEO. SEO helps you rank higher on SERPs and fuel your brand recognition strategies.
Boost Brand Image
Branding is all about creating a positive brand image for your audiences. Quality SEO can help you out. By engaging the current best practices for the search engines, you can project your brand in the positive limelight.
Now, for that, you need a website that visually communicates with the visitors. You will be able to make your visitors stay on the website for a longer period of time. And if you are able to offer them a satisfactory user experience, they are more likely to return.
Thus, SEO is important. It will help you draw the right people to your website and help measure your branding efforts.
Brand Perceptions!
Measuring your brand awareness is not only limited to how many customers you can get for your business. It also involves knowing what values, principles, and attributes people associate your brand with.
Yes, these are subjective perceptions that can hardly be captured in data. This is why you need to be proactive and demand in-depth research – with questionnaires and interviews, to identify people’s perceptions of your brand.
Understand that brands need audiences’ to look at them regularly. And the most effective and efficient tool is SEO.
Now, if your company needs help creating the perfect branding strategy to abjure new perceptions, know that you can count on Percept.
