You currently find yourself struggling to drive traffic and attract quality leads despite posting blogs consistently. Now, you’re trying to figure out what could be wrong, which is probably why you’re here reading this post.
Well, you’ve certainly come to the right place.
While we can say that publishing blog content on a regular basis does provide benefits like increased organic traffic and online visibility, that shouldn’t be the only thing to focus on. Odds are, you’re committing a couple of mistakes that are hurting your SEO.
No worries, though. Many other marketers have been there. Like you, they also had trouble generating positive results from their content marketing strategy because they were doing things they weren’t supposed to be doing.
Fortunately, they were able to identify what these mistakes were and found ways to fix them. And, just like that, the results they were hoping for finally came into fruition.
So, what are these content marketing mistakes we speak of? Find out below!
Top 6 Marketing Mistakes You Should Avoid?
Mistake #1: Choosing Quantity Over Quality
There’s no point in posting blogs every day if only a handful (or worse, no one) reads them.
Put yourself in the shoes of your audience: Would you rather read a string of articles that obviously look like they were written in a hurry, or a single piece that contains relevant and valuable information?
Of course, you’ll go for the latter. That might be why you couldn’t get your visitors to come back to your website.
Also, keep in mind that high-quality content is what’s SEO is all about. Creating content that’s organized, well-written, and easy to read will no doubt boost your search engine ranking.
Mistake #2: Not Staying on Top of Trends
The content marketing industry is ever-evolving. What works today could be considered outdated after a few months.
That said, if you’re not keeping up with the latest content trends, it’s time you should. Being aware of the latest happenings in the world of content marketing is crucial. Otherwise, you’ll continue to miss out on opportunities that could’ve made your content more effective.
Google Trends is a great place to look for queries and questions that are on the rise for the keywords you normally use for your content. You can use it to plan better as you write your next pieces.
Mistake #3: Neglecting SEO Best Practices
Search engine optimization is constantly presented with challenges like changing algorithms, ever-developing practices, and new AI technology. Still, it doesn’t mean that you completely leave it off your content marketing plan.
SEO plays an integral part in content. In fact, content and SEO specialists usually work together to ensure that every new piece they publish makes it to the top of the search engine results page (SERP).
If you fail to apply SEO tactics such as targeting relevant and long-tail keywords or optimizing your title and meta description, you’ll also likely fail to see a positive outcome from your content marketing efforts.
Mistake #4: Having a Poor Social Media Presence
Social media platforms offer a range of free ways to reach a wide audience. Unfortunately, many often commit the mistake of misusing the tools available to them, while others aren’t active enough to promote their content.
Guilty of being one of these marketers? Well then, now’s the moment to stop and turn the situation around.
Scheduling posts on the most effective channels at the best times, as well as studying how your audience interacts with your content, can do wonders for your reach efforts. Engaging with your followers can increase your chances of turning them into actual customers.
Mistake #5: Not Optimizing for Mobile
On average, Americans check their phones 262 times in a day, and once per 5.5 minutes, with 280 million of them accessing the internet.
These stats should be enough to get you optimizing your content for mobile.
Let’s be honest. Many people have become more impatient these days, considering that technology has gotten more advanced in a way that everything happens in lightning speed. They want quick snippets so they can get straight to the point. They prefer lists and headings so they can skim easily.
Mistake #6: Failing to Leverage User-Generated Content
User-generated content (UGC) is any content that users create for free. It can be anything from images and videos to blog posts and reviews.
And, since people trust their fellow consumers more than the brands themselves, posting user-generated content is an excellent way to take your content marketing to the next level. Besides establishing trust, you’ll be able to outsource content creation, saving you time and money.
Popular social media platforms like Instagram and Facebook can provide you all the resources you need to build solid user-generated content that will get your ideal audience to see you as a reputable brand.
Avoiding These Content Marketing Mistakes Will Get You Ahead
There you have it!
Whether you’re a dentist investing in dental marketing or you run a pest control company and you’ve just started working with a digital marketing agency that specializes in SEO, staying away from these mistakes will put you ahead of the curve.
Read more: 10-tips-on-how-to-create-a-winning-content-strategy-for-your-newsletter/
