Email marketing is one of the most efficient and effective methods of reaching out to your target audience. According to Statista, almost 333.2 billion emails will be sent daily in the year 2022. With such an enormous number of emails every day, it can get difficult for businesses to make their services known. In order to increase your conversion rate, it is important to stand out of the pack and differentiate yourself from the masses.
Here are some of the tips on writing marketing emails that convert.
Engaging Subject Lines
The first thing a user looks at in their inbox is the subject line of the email. It is vital to come up with catchy and engaging subject lines for your email that instill curiosity in the user’s mind and force them to open the email.
However, it must be noted that your subject line must not be too long as it might not display completely in the inbox. Therefore, the key is to keep it clear, concise, and catchy. If the user finds it interesting, they will click on it and boost your chances of generating a sale.
Killer Opening Lines
Now that you have successfully tempted the user to open the email, your next job is to start off the email with a very non-generic opening line that is bound to catch their attention.
Try not to introduce yourself in the email as it would just waste time. Instead, get straight into the topic and let them know what the email is about and how it is relevant to them. Making your emails as personalized as possible for your clients can be a great way to better engage your audience.
If you are not sure what to write about, there are a number of different SaaS email marketing options in the market which can help you decide your email content.
Choose the Right Template
Reading a monotonous script with no images or colors can make the user lose interest and lose focus on your email. Therefore, it is crucial to identify the right template for your email that is in line with your services and your user’s preferences.
There are various SaaS emails templates online which you can use to give your email a more professional and creative look. This will increase your chances of generating a sale by keeping your clients more engaged.
Make Use of Psychology
A large part of email marketing is based on psychology which enables businesses and startups to create more effective and high-converting emails.
There are various factors to consider when using psychology to target your audience. Some of these are:
- Color psychology plays an important part in marketing. Choosing the right colors triggers your brain to click on the CTA button, increasing your conversion rate.
- Social proof or reviews help the user feel more confident when clicking on the link as now they believe they are trying something that has already been used by others.
- Fear of missing out is another wild factor that marketers use to engage their audience. This involves limited time deals and discounts which tempt the user to purchase the deal.
Incorporate a Clear Call to Action
You’ve successfully garnered the user’s attention. Great! The next step, which is probably the most important one, is telling them exactly what they should do next. If your user has to guess how to buy or where to click, then your email marketing wasn’t effective. It’s essential that you provide specific directions to the user to keep them engaged.
Try using open-ended questions instead of Yes/No questions.
For example, you can use “How do you feel about this? Let’s discuss” and then provide a link to your calendar. Focusing on the Call to Action is pivotal to generating sales and encouraging the user to respond.
Utilize Automation Tools
Even if you are just starting out or have an established business, taking the time to manually write each email and send it at just the right time can be a bit time-consuming. Therefore, it is better to utilize email automation tools that will help you schedule emails and save you time to focus on more operational tasks.
There are several marketing automation tools for startups out there that can help you out with your email marketing. Some of these are:
- HubSpot
- Sendinblue
- SendLoop
- Moosend
- ConvertKit
- ActiveCampaign, among others
Final Word
Email marketing can be a bit tricky, but once you do it right, it can be a gamechanger. According to DMA, for every single dollar spent on email marketing, you can generate an average return of $42, which is the highest among other marketing channels.
Timing is everything when it comes to email marketing. Study your audience, draft out your customer profile and execute your marketing campaign accordingly.
Read More: Take Advantage of Online Marketing & Make Your Small Business Grow
