Location-based marketing has been on the rise in recent years due to the increased popularity of targeting customers based on their individual interests and needs.
Companies can use location data to reach their target audience depending on factors such as upcoming events in their region, proximity to their store or branch, and more. This type of marketing is not just limited to push ads but includes engagement and retention.
These are four reasons why you should create content based on your customer’s location.
Reasons to Create Content Based On Customers’ Location
Delivers Relevant Ads
Creating targeted content that is tailored to a customer’s location can help you deliver relevant ads. For example, if someone passes by your coffee shop while they are commuting, the business may send them a promotional ad for your coffee. Further, in order for your advertisements to be successful, you should create content with local images where the customer lives, rather than generic imagery.
Provides Immediate Traffic
Location-based content—either the company’s or competitors’—drives foot traffic to the business where the customer lives. For example, a company can use location-based content to inform potential customers about their retail location and entice them by promoting a current offer.
An example of this might be a gas station that will use its Instagram story to show off the holiday deals, or a restaurant that offers a promotion at a specific location. Businesses should also be mindful of how competitors use location-based content in order to stay competitive.
Create Better User Experience
Location-based content also helps create a better user experience by using the customer’s information when they are looking for an answer to their problem. The business reaches them at such a moment and provides them with a better, more personalized user experience. This all helps win over new customers.
What Is an IP Geolocation API?
An IP Geolocation API provides information about the IP address and geolocation of the person or device that is currently accessing a page or website. It can be used to show the location of a visitor on a map, and it is also used by some ad-based revenue models for targeted content.
Traditional ad-based revenue models require a third party, like a geolocation service, to track the IP address of visitors before ads are served.
Geolocation API Service
Companies and their marketers rely on real-time location data to generate content. This can be done by tools that locate their customers’ IP addresses.
If you want to better customize your website or app content for your customers, consider using geolocation APIs. Geolocation APIs can help you determine where your users are located and deliver more relevant content to them. This can be especially useful if you have a global audience or if you want to target specific regional markets.
Some factors you may want to consider include accuracy, price, and features offered.
Factors to consider while choosing Geolocation API
How reliable is the API?
An API’s performance is a crucial aspect that can make or break its usage. How long does it take to respond to a query? How often is it unresponsive?
If it’s not fast and reliable, it could be ineffective in responding to critical events. Speed and consistency are crucial for any use case, cybersecurity or not. This is true for accessing content and also for digital rights management.
Is it convenient to use?
The API must be easy to figure out by both technical and non-technical people alike. This is because not everyone has experience with IT and new companies are still hiring, so standardization is important. For this reason, the API’s specifications page should provide sufficient informational support for users; for instance, user guides, troubleshooting tips, and FAQs. The API’s performance is also bolstered when customer service teams are prompt and friendly.
Final Words
APILayer API Marketplace offers ipstack, a real-time geolocation API service to help developers and organizations know where their customers are accessing their websites. It’s easy to implement and is scalable.
Read More: Tips And Tricks You Should Use To Increase The Conversion Rate Of Your Website?
