Marketing automation best serves its purpose when one knows how to navigate and maximize their advantages. That is why you should scrutinize every marketing automation strategy in digital marketing, examine its components, and apply it to your plans, methods, and expected outcomes.
Once you know how to leverage these marketing automation techniques, you will generate new leads, widen your network, make you more productive, and heighten your funnel sales.
If you want to learn how to automate your marketing effectively, you can check out and try the examples provided in this article.
Nowadays, there are a lot of marketing automation strategies that one can freely implement and use. With these strategies, you can attract and reach your target audiences, lessen the hassles you encounter daily, and smoothen your workflow like most digitally based professionals love to enjoy.
Marketing automation provides a lot of benefits, and it is evident in the growth of its global market, which was valued at more than $2.74 billion in 2021 and is expected to increase further to $4.69 billion in value by 2028, thus, a compound annual growth rate of 7.9%. Hence, your business must leverage using the following strategies and marketing automation tools you will find in this article. Then you can promptly optimize every aspect of your business operations and thrive in the industry.
Examples of Marketing Automation Strategies That You Can Adapt for Your Business
1. Automated Marketing Design Development
Many technologies in the industry solutions are designed to help automate marketing activities. One of which focuses on marketing design development that eases the workflow of any marketer in the digital landscape. Having a schematic plan from the beginning to the last phase of development can alter how you look at the various initiatives you are doing regarding your designs and other marketing-related endeavors. You need to have an excellent eye for details and incorporate all of them to come up with robust material.
Hence, you must pour all your resources and efforts into performing all these things and comprehend this growth-oriented strategy. That is why automated marketing tools can take your job to a greater height and lessen the time you spend developing various creative and non-creative assets. By reading this article, you’ll discover highly specialized software that can assist with social networking sites, telemarketing, ad campaigns, forms, and more.
Design Automation Tools to Use:
Renderforest: Access Various Design Tools Online
If you want to access a bunch of editing tools online, you should visit and learn more about Renderforest. This marketing automation tool can create spectacular videos, animations, branding, mockups, presentations, graphics, and expert websites to start expanding your company.
This fantastic platform can offer you the most advanced marketing tools so you can quickly generate superb quality reels and animations, typographies, elements, and expert websites. With more than 10 million users worldwide and roughly 30 million produced projects, Renderforest assures to help you in every way possible to realize your marketing goals and serve your audiences’ needs.
Thus, Renderforest is the best place to showcase your creative works because it frequently updates its features to stay current. After all, this example of a marketing automation tool does, in fact, do more than just an online marketing automation platform. It also provides more unlockable features you should not allow to slip away from your fingertips.
DesignStripe: Create Beautiful Illustrations. No Design Skills Required
Most people assume that marketers will complete many superior designs immediately. Due to the intense competition in many industries, artists and other participants in digital marketing must adapt and meet these standards. Here’s where DesignStripe comes into play.
With the assistance of this marketing automation tool, many marketers can now focus on their areas of expertise, which saves them time and effort when deciding where to begin their output. Instead of starting from scratch, creatives and marketing people may focus on showcasing and refining their skills with the help of the various user-friendly illustration-editing tools offered by DesignStripe. These outstanding advantages include erasing unnecessary objects, swapping and altering creative elements that align with your vision, and turning your design into presentable mockups directly in your browser. Another alternative for this is Drawkit.
Kittl: Create Graphic Designs In Seconds
A web-based marketing automation tool with thousands of customizable themes is called Kittl.com. It is an effective platform that aims to reduce the complexity of complex design and lessen your workload when producing creative materials. This tool is cloud-based and browser-based, making it easier for you to use and navigate.
By utilizing Kittl.com’s extensive toolkit, which also gives you access to various icons, portraits, typographies, and textures, you may use its potential to assist your businesses in succeeding. With real-time text transformation, you can effortlessly deform any text and change color using texture cutting, magic recoloring, and pre-made templates. Some of its benefits are countless templates and typographies, no need to install software, the presence of an illustration library, premium images, banners, and other graphic elements, and free tutorial videos on its website.
With these advantages, Kittl.com is the ideal marketing automation design tool that meets your creative needs because this software can effectively support you and your team in creating approachable, fashionable, and compelling content online. Indeed, designing for marketing has always been more complex and seamless. Therefore Kittl is undoubtedly a platform you should use.
Flexitive: Create Unlimited Variations of Your Designs
Companies, particularly marketers, can hasten the process and execution of various omnichannel designs with the support offered by Flexitive.com. Marketing and advertising industries can put their best foot forward and enhance their materials with the help of Flexitive’s advanced responsive design solutions.This marketing automation tool is built differently from other software due to its unique and basic features that you can use conveniently and free of charge.
Because Flexitive.com improves productivity across many metrics by leveraging a wide variety of A/B testing, you can generate different versions of your output to explain your ideas. Flexitive’s design technology enables you to quickly and easily create creative materials in a range of adjustable sizes, channels, and file formats like MP4 video, static image JPG, animated GIFs, and HTML5. Aside from that, this example of a marketing automation tool can provide better design for you across different platforms, produce many versions of your creative executions, automate omnichannel design production, and many more.
2. Automated Lead Scoring
Lead scoring is an essential aspect of marketing since it enables you to target your marketing approach on the best leads and enhances the possibility of you giving more profit to your business. If you use marketing automation for your lead scoring, an instant and effortless process will come your way to classify your best leads and prompt your marketing initiatives that can serve as your benchmark for future references.
As a briefer, each lead is given a numerical score during the lead scoring process, indicating their prospective value to the business. This score is based on parameters including demographic characteristics, lead behavior, engagement with the product line, and other details that can be used to quantify how invested and interested your customers are.
With the help of marketing automation tools, you can automate your lead scoring and understand your prospective customers’ journey in all touchpoints. Therefore, this is a win-win advantage for you and your business, making your job one step above the others. Now, you should explore some examples of marketing automation tools listed below to bag some more digital marketing perks!
Automation Tools to Use:
DreamData.io: Gain Valuable Insights into the Sources of Your Sales
DreamData is the tool to discover if you’re looking for a go-to-market productivity tool that can automate some of your workloads. To provide a detailed and meaningful analysis of B2B revenue drivers, Dreamdata gathers, joins, and cleans all revenue-related data.
You can examine and evaluate the journey of a particular B2B customer with Dreamdata. From a prospective one to an actual paying client, you may learn about each stage of their user journey in all touchpoints. Through Dreamdata, marketers can also understand how to increase what works for them or cut expenditures that burden them. Additionally, with this marketing automation software, you may obtain vital B2B attribution metrics, which show the impact of actions in generating revenue across your funnel, channels, and campaigns. By carefully reviewing each platform, strategy, and research, you, as a marketer, can also function on how to raise your return on investment.
As a marketer in the social media realm, Dreamdata, therefore, offers the assurance that you can track and increase your B2B revenue. Moreover, Dreamdata’s B2B attribution analysis claims to account for the answers on your software platform as well as web traffic and consumer habits, culminating in a unique understanding of the B2B consumer experience and finally expanding around what works the best. Hence, DreamData is something that you need to consider when looking for an automated productivity tool.
3. Automated Image Management
As a professional dealing with lots of data online, it is critical for you to store all necessary information in a central storage that you can easily track, add, delete, and organize. Before, everything required a click and keyboard taps before accomplishing this laborious task. But now, with the help of marketing automation tools, you can do this as fast as a blink of an eye.
This point best applies to image management. Campaigns require a lot of effort to look for and review images that can best fit your objectives. Hence, downloading and compiling sometimes make all things more complex as it is. Image management is what companies do to handle, centralize, and share their pictures across all their software. Having this system makes their work more accessible since they have a well-managed location where they can pull, collate, reshare, and apply assets that they need from time to time. Imagine having this system through automated tools; how cool and efficient, right? So, this is one of the strategies that you can freely adapt to your business.
Automation Tools to Use:
Removal.AI: Automate Image Background Removal
Removal.AI, a known expert in contemporary software, provides a range of services that enhance images at the touch of a button using cutting-edge and innovative technology. It is an excellent photo-editing program with superior background-removal abilities for photographs and artificial intelligence technology optimization. This marketing automation tool blends knowledge-based processes and data-centered approaches to produce distinctive, engaging, and functional designs. There is, therefore, a guarantee that you can improve your style to transform your creative outputs.
By adjusting its platform to meet your demands, Removal.AI advances. Your images can be transformed into stunning artwork, beautiful banners, presentations, product catalogs, and other visuals thanks to the fast creation of a transparent background. Here are some design benefits you may gain from utilizing Removal.AI: translucent, white, or custom backdrop photos in three seconds or less, automatic subject recognition for images, sharp, distinct cutout edges, and more.
4. Automated Email Series
Email is one of the most common means of communication between you and your clients. Although straightforward and appears to be easy, this task still requires time and effort that sometimes makes you feel repetitive and tiring. Hence, marketing automation tools can help you ease this burden and assist you by automating your email-centered duties.
One thing that you need to know about is the onboarding emails. This is crucial as they allow you to start and ignite dialogue between you and your new audiences. An onboarding email is a welcoming email or message you send to your new targeted people to encourage them to try, know more, or avail of your service or products. You disseminate this alongside educational materials, such as infographics, posters, or how-to videos.
From welcoming them, you also need to know how to reach out to them through email updates, which some call a re-engagement series that are employed to reignite your relationship with your existing customers on any modifications to the products or services or on any other messages that might encourage them to reconnect with you. It is vital to master this because not all users always stick with you. Thus, through this approach, you have the chance to win them back. You can measure this by engagement metrics like open and click rates.
Apart from that, you also need to understand how to set up lead-nurturing emails. If you wonder what this is, an email you sometimes receive to encourage conversion is a lead nurturing email. This type of email is often sent to prospective clients as they progress through the sales funnel. Engaging, tempting, and motivating lead-nurturing emails will keep your lead interacting with your company.
Knowing these strategies can dramatically improve your job as a marketer. You can all achieve this through marketing automation tools since people working in digital marketing are also humans who frequently commit mistakes, can reply to a chosen few, and send out messages to a narrowed number of recipients. Hence, mastering or familiarizing yourself with this strategy can immensely help you. So, always do this with a call to action – no matter what email you are trying to send.
Email Automation Tools to Use:
Bigmailer.io: High Volume Email Service Provider
BigMailer makes it easy to set up automated email sequences. You can use variables to add the recipient’s name, location, or any other custom parameter. This adds an element of personalization that makes it more likely recipients will engage with your emails. Its segmentation feature enables you to send different emails based on subscriber activity or other criteria such as demographics and geographic location.
With BigMailer, you can easily set up automated email sequences and RSS-to-email campaigns that are tailored to your subscribers’ needs and interests. It’s an effective way to increase engagement, build relationships, and drive more sales.
Streamline your customer records with hundreds of apps utilizing an integration such as Zapier, Integromat, Pabbly or Zoho. Alternatively, you can use our webhooks to quickly transfer data into your application. Try BigMailer today and start automating your email marketing strategy.
Text Blaze: Most Efficient Way to Speed up Your Email Typing
Text Blaze is an excellent time-saver tool when you need to enter the exact text all over again regularly. By enabling users to save programmed text snippets and bind them using keyboard shortcuts wherever they are on the internet, Text Blaze indeed democratizes your productivity and offers you convenience.
In this marketing automation solution, snippets could be just basic text. However, they can also include real-time interactivity, dynamic business logic, and no-code application interfaces. You may add this software to Office 365, Browser, Salesforce, Gmail, Google Docs, or any other website for a quick and effective workflow. In Text Blaze, you may save any “snippet” text that can act as your blueprint and be assigned a shortcut. By employing Text Blaze’s forms, customizable formulas, and site integrations, you may optimize your activities and reduce the number of sources you need to handle while working speedily.
Additionally, whether you collaborate with others or clusters, Text Blaze can act as a central hub for your most effective emails, forums, and other information exchange activity. You may easily collaborate on making it wherever you are by setting up a shared folder. So whatever text-centered activities you have on your plate, Text Blaze can be your go-to marketing automation tool.
5. Automated Team Collaboration and Project Management
At the onset of this digitally acquainted industry, everyone is required to know how to navigate the internet, not independently and collaboratively. Many marketers dived into cyberspace, aspiring to achieve online teamwork and productive remote setup to accomplish their goals amidst the barriers this kind of working environment set. And to adapt to this system, one must know how to harness the power of automated marketing tools that foster team collaboration and project management.
According to Gantter, These promising platforms allow you to tackle every single project and work with people who matter instantaneously despite the absence of meeting physically. All the processes like decision-making, setting appointment meetings, consultations, conceptualization, design development, campaign production, and dissemination of materials can be efficiently done with these marketing automation tools, which vary depending on what suits your brand or project the most. Therefore, this is a precious strategy you must adopt in your business, regardless of whether you are starting, existing, or seasoned in the industry.
Automation Tools to Use:
Chanty.com: Easy-to-use Team Collaboration Tool
Chanty is an excellent team collaboration tool that offers secure unlimited messaging, free forever. This powerful platform enables teams to quickly and effectively communicate with each other in real time. It also allows for easy sharing of files and documents, allowing teams to collaborate without having to download any additional software or applications.
Chanty’s user interface is designed to be simple and intuitive, making it easy for teams to quickly become familiar with it. All conversations are encrypted and stored securely on the cloud, ensuring that all team members can access their information without fear of data leakage. Additionally, Chanty also provides a host of other features, including task management and reporting tools.
The platform is also highly customizable, allowing users to tailor their collaboration experience according to their needs. This includes managing multiple projects, setting permissions for team members, and creating custom user roles. With Chanty’s wide range of features and capabilities, teams can collaborate without worrying about security or compatibility issues.
6. Automated Content Creation
Automated content creation has become increasingly popular for businesses that need to quickly produce large amounts of quality content in order to keep up with customer demand. It enables them to increase their efficiency and reduce production costs, while also providing customers with high-quality content. Automated content creation can be used for a variety of purposes, including: video creation, generating leads, creating product descriptions, developing marketing materials and advertising campaigns, creating website content, and providing automated customer service and chatbots.
Automation Tools to Use:
Vloggi: Collect Authentic, User-Generated Videos in Minutes
The standout video-focused marketing automation tool out there is Vloggi. With just a few clicks, you can quickly and easily compile user-generated videos with permission to reuse them. Guests can directly gather and collect videos from platforms through Vloggi. You can also instantly send out a link to your collaborators, and they can watch as videos with pre-branded thumbnails start to pour in.
Apart from that, Vloggi, as a marketing automation tool in digital marketing, has scalable production of factually-produced video content. You can also automatically verify that every piece of material has a reuse license, removing the need to hunt down IP rights. Users can combine a video upload tool with Vloggi.com also has a business-oriented cloud-based video automation tool and can boost speed by 1,000 times while reducing the cost of video created by a factor of 100. Now, having this information in mind, go on and try Vloggi.com for yourself, and you will be amazed at what this marketing automation tool has in store for you!
AI Writer: Most Accurate Content Generation Platform
In the world of digital marketing, you should expect a substantial writing task that keeps coming every day. From time to time, you will encounter yourself creating the same content for several audiences or multiple objectives. Therefore, you need an excellent marketing automation tool that can automate these tasks for you to save time and effort. The workable approach to all the problems associated with generating writing materials is an AI writer, a software that can write for you.
This software can yield helpful, reliable, high-quality content within two minutes. AI Writer program may immediately and effectively complete the task for you by simply entering a headline or a few case keywords. You may create extensive articles with AI Writer, giving you a solid writing framework and can immensely help you improve your informational, creative, or purposive writing skills. You can also obtain AI-generated text that is updated, engaging, and appropriate. Furthermore, you may use this tool to assemble trustworthy, creative, and SEO-driven writing content. You can also gain a reference list that lets you verify the validity of the data. In addition, if you choose, you can instantly submit your AI-generated text to WordPress for your convenience.
7. Automated Social Media Management
Automated social media management is a powerful tool for businesses of all sizes. It can help them stay organized, manage their accounts more efficiently, and increase engagement with their followers. Automation tools allow businesses to keep track of conversations on social media networks, schedule posts in advance, reply quickly to messages and comments, and measure the success of campaigns. Automated social media management also helps businesses identify trends, target specific audiences, and maximize their reach. By using automated tools to manage their social media accounts, businesses can save time, maximize their resources, and increase the ROI of their efforts. In addition to increasing efficiency, automation can also help businesses maintain a consistent brand image across all platforms.
Automation Tools to Use:
Socialbee: Grow Your Social Media Presence
“More leads, less effort.” This tagline speaks volumes about what Socialbee wants to offer to all marketers. As one of the best examples of marketing automation tools, Socialbee aspires to help you create, plan, publish, and evaluate your posts through different features. With this software, you can manage your social media accounts and utilize a low-cost tool to save time and expand your internet presence.
Aside from that, Socialbee’s integrated Canva element can assist you in generating superb creative outputs. This tool can also support you in scheduling posts and organizing your content calendar. After all the pre-production and production phases, Socialbee also lets you analyze your status and figures by getting valuable data insights from time to time to see your social media growth.
Some of Socialbee’s best advantages include: enabling you to reuse your posts by modifying them. If the content is time-sensitive, you can set an expiration date so it won’t be shared again. From a single location, adapt your material to the needs of many platforms (such as aspect ratio, keywords, top remark, and others). Plus, you can easily view the material in real time while completing your posts to see how it will appear on each social media platform. All these perks are accessible in front of your eyes, so don’t waste time and check this out.
Missinglettr.com: Boost Your Traffic from Social Media
Missinglettr is the perfect tool for those who want to increase their traffic and engagement from social media. The platform not only helps you create a library of content that can be easily repurposed, but also schedules and promotes it so you don’t have to worry about a thing. With Missinglettr, you can instantly create a year’s worth of content in just 5 minutes!
Using Missinglettr is simple. All you need to do is connect your blog or website with the platform and then select which posts you would like to share on the different social media channels. From there, Missinglettr will automatically create unique posts for each channel and schedule them at optimal times so you don’t have to worry about forgetting to post.
Plus, all posts created by Missinglettr are designed with an emphasis on engagement and ROI. With powerful insights into how your content is performing and the ability to tweak posts for maximum engagement, you can rest assured that your investment in social media will yield great results.
Creasquare.io: Content Management for Social Media – All-in-one Place
Creasquare.io is the ultimate content creation tool for any team or individual. It offers a streamlined system to plan, create, collaborate and publish digital content in one place. The platform’s features make it easy for users to keep track of their entire content process, from ideation and collaboration to publishing and promotion.
The collaborative tools provided by Creasquare.io allow teams to work together remotely, while also offering features such as version control and task assignment. This ensures that all team members are working on the same page, keeping everyone up-to-date with the latest changes and progress made.
Conclusion
By automating the complex process between marketing and sales, your team will have more time to concentrate on overarching plans and nurturing prospects with actual potential. You may also get a more thorough and richer picture of potential customers’ behavior using marketing automation that you can use as a benchmark for your marketing endeavors. Besides, by harnessing the privilege these platforms offer, more clients and prospects will come your way, resulting in more profit and opportunities for your brand. After all, these marketing automation tools are free for your review and exploration. Remember, the industry is moving as fast as the culture. So, start knowing more about them, evaluate their features, and determine the most convenient tool for you and your team.
Read More: 3 Ways to Increase Brand Visibility with Video Marketing
