If it is your hope that your business can reach out to a much wider audience so that your sales can increase then you need to start looking for other alternatives to your current marketing campaign. Digital marketing is the future today and so if you haven’t embraced it yet then it’s time that you did before your business is left even further behind than it currently is. There are many different tools to use with regards to digital marketing and the one that comes to the top of the list every single time is making sure that you are at the top of the popular search engine rankings. The most popular search engine all around the world and in Australia is Google and this is where you need to be looking.
In particular, you need to find out more about Google ads and in order for it to be as effective as possible you’re going to need Google Ads management. This provides you with online advertising where you can display all of your marketing materials and it allows you to reach out to your demographic, to set a budget for yourself and to hopefully meet your marketing goals. If this is a little bit new to you and you would like to find out more then the following are just some of the reasons why your business should be embracing Google ads to complete your business transformation.
- It provides fast results – It is fair to say that search engine optimisation is a very effective way to push your business to the top of the popular search engine rankings and to keep it there. This is not a quick fix and it can take from three months to 6 months before you start seeing any tangible results. If you are in a bit of a very and you want to drive more traffic to your website today then this is when you use Google ads. They help to deliver much faster results because you are not competing with organic search results.
- You can reach the right audience – It is important to be able to actually customise the audience that you want to reach out to in terms of their location, the interest that they have and the keywords that you are going to use. It’s much easier to target people who have already shown an interest in your service than you provide this on their research. By using Google ads, your business website will be seen by quality leads so you will not be wasting your hard-earned cash on reaching out to the wrong people.
- Better brand recognition & awareness – Many people use Google every single day when they are looking for certain pieces of information and so this is where your business needs to be. By using Google ads to promote your business website, you’re making sure that your brand is visible to a large audience all the time. When individual users notice your ad a number of times over the course of any day then they are very likely to remember your particular brand and to recognise it again.
- To keep you connected with customers – If you are fortunate enough to have customers visiting your website as a result of your Google ad but they don’t stay very long and they don’t take advantage of the offers that you have then this is an opportunity lost. The wonderful thing about Google ads is that you can target these same potential customers again and you can send them various ads on other websites or applications. It allows you to make the most out of your reach marketing campaign which means you stay connected with these prospective customers even when not looking for your business.
- You can measure your ad’s performance – This is a huge selling point of it comes to digital marketing because Google ads can tell you how your campaign is doing and this includes the number of clicks that it has received, the traffic generated from it and the number of conversions as well is many other things. The statistics can also tell you where your leads came from and keywords that encourage them to look at the ad.
If you are a small business with a small marketing budget then you want to be able to keep an eye on it so that you are not spending more money than you can afford. The wonderful thing about Google ads is that you can set a daily budget for yourself and your campaign. If the costs become a little bit high then you can pause your campaign until you are ready to go again. It is also important to keep an eye on what your competitors are up to so you can actually track what your competitors are doing.
