Marketing Social Media

How keywords help to make a Youtube video more popular? This and some other tools to make your channel thrive in 2022

video marketing

You probably don’t question why Youtube is a whole career now – online content is the same type of products just like any other ones and people consume them daily, there is a high demand in entertaining content, and content creators are very glad to deliver and monetize it.

If you want to be one of those lucky Youtubers, you first have to go a long path towards being able to monetize your content; but there are tools that you can use to cut that path and make it way shorter. You won’t be able to get a partnership from Youtube right away, but if you put some effort and time, this moment will come way quicker than if you would be trying to reach it without any help from the side.

Let’s first talk about the ways of monetization –

there is not only the one, the partnership one, there are also ways to make money even if your videos don’t have a thousand views each. Brands are always searching for micro influencers who will be able to tell their audiences about products and services that they want to sell, and channels that have several thousands of subscribers (or even less than that) can be quite helpful for them. Reaching that level is not as hard as you might think, and you can start promoting your channel right now, using the easiest and the free tool of keywords.

Keywords are the words that Youtube users use to search for certain types of videos –

For example, if they want to watch something about lifestyle, they will put into the search box “minimalist lifestyle, nordic lifestyle, fashionista lifestyle” and so forth. You should use these words in the description, if you’re filming and putting forward something bound to those topics. We think you get the point here – gathering keywords and putting them into the descriptions of your videos are the key step towards making your clips visible to other users.

In Youtube people use search a lot, and sometimes they use it even in Google itself. And if you use the right keywords (and even hashtags) your clips will be visible in the search results of Google, giving you a great chance to enlarge your audience even more. Today many people prefer videos to texts, so if you’re filming something informative or lifehack-like, you should gather all possible keywords in your descriptions so that people would choose your clips instead of text articles. Nobody likes to read a long text, anyone will prefer a short and interesting video. Use that and fill all the wide and narrow terms that can be used to describe your content in the description box.

Plus, Youtube channels are nicely promoted by dint of cross-posting.

For example, if you already have a quite developed Facebook or Instagram page, you should transfer all of your videos there and motivate people to go and subscribe to you on Youtube as well. You can think of any reasons for them and ask for support – if your content on those platforms is good enough, your audiences will gladly follow you on the new one. However, these are not the only things available for Youtube promotion: you can also buy Youtube subscribers and give your channel a head start – with those you will not have to worry that random users won’t want to subscribe to you because your page looks too empty. Paid subs will quickly solve that problem for you.

But if you decide to turn to help from the third party services, you should keep in mind that you are interested solely in a chance to buy real Youtube subscribers – all the fakes that many companies offer as decent services will only do you harm. You see, today any social media algorithm sees clearly if a person uses fake services to wind up the statistics parameters of their page, and starts to perceive that page as fake as well. It is quite easy to get into the shadow ban, where your content won’t be recommended to any real people and you will probably have to change the account for the new one and start over. This is a very unwanted situation, so make sure that you check the quality of services that you’re about to attain.

To increase the involvement of your audience into the life of the channel, make use of the group that you can create on your Youtube page. Here you can post text and photo posts (that can be commented on as well), create polls and hold contests and giveaways if you will.

Although those are more convenient while done on Instagram, you can still use the group on Youtube, as people who are true fans of this platform want to chat and vibe here as well. So be in touch with them and provide them with new content several times a week, so they would feel that they have a very special connection with you as with the content creator. This is the true key to success, and paid services should be used only as a support and a booster to that work that you should be doing.

Now you know all the secret tips for making your channel thrive in no time – don’t go overboard with paid services though and try to organize things as naturally as possible. The less questions your audience is having about a sudden growth, the better: this way you will be able to improve your statistics and save your reputation as it is now. Whilst there is nothing bad in promotional services, some people still think that those are unfair (they certainly don’t know about the amount of work that a Youtuber is doing on a daily basis, huh), so it is better to play things right and make sure that your moves are smooth and concealed.

Author

Asad Gill

Asad Gill is a serial entrepreneur who founded SEO Calling, a holdings company that owns: Provide top-rated SEO services, and product selling over 50 countries with #1 worldwide digital marketing consultancy firm. (Contact: [email protected]) (Skype: [email protected])