Building a customer base for your product is one of the hardest first tasks any business goes through. No business in the world would want to lose out on that base because they haven’t been able to resolve customers’ issues effectively.
This is where customer training comes in.
Customer training is nothing less than what you do for your new employees. It is the system that helps customers understand your product better through you. It becomes more and more important if your product is complex and highly technical.
Businesses utilize email manuals and guides among other documents to help out customers. But would you be willing to go through some 50-plus pages of instructions to use a product?
What is a customer training LMS?
A learning management system that stores learning and guide materials for your customers.
These are either self-paced or guided courses that are informative and help the customers understand all the basic and complicated sides of your product effectively. From product manuals to service guides and safety measures to terms and conditions, a customer training LMS is all-inclusive.
There are hundreds of LMS vendors providing different LMS for customer training. But to ensure that you found the best customer training LMS for your organization you could always look at the reviews and ratings of LMS. With Thinkific Review you can see the honest reviews of LMS users and integrate them into your organization.
How to build a profitable Customer Training LMS
You are just six steps away from building an extremely profitable Customer Training LMS
1. Customer surveys
Customer surveys aim to understand your customers and identify what they need help with. The surveys should aim at understanding where your customers struggle the most followed by what they are trying to achieve through your product.
2. Training content
You can always utilize existing training material. Look back at the survey results and also reach out to the different departments that have built their training content. This would help you identify the gaps which you need to fill.
It is advisable to create training content simultaneously during the product development stage to leave no stone unturned. This also applies to updates and with this, your customers would have instant access to readily available training they need for the new updates too.
Videos with graphics, micro-learning lessons, and social media or blog posts are some of the best and most engaging forms of content that you can produce as training materials.
3. The right technology
You are either going to build the training LMS or buy it. To choose what’s better, listed down are some things to consider. Whether you go for building it or buying it, some key aspects to consider:
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Control and security
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Customizations
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Necessary features
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Analytics and reporting
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Compatibility with other platforms that your company uses
4. Trial runs
Second chances are rare, which is why trial runs are a must. Before you put your program out to a larger audience, gather a smaller group of users to run a test. Their feedback would prove to be valuable in filling gaps and improving your training material.
5. Deployment and analytics
Analytics is the best way to refine your program. Tracking results about the success rates of customers completing the training material, what content is more viewed, etc. can help add to the course.
Read More: Machine Learning in Digital Marketing: Examples and Use Cases
6. Promotions
Even your training programs are a product and need the same amount of promotion that your other products get. Putting your training program to a larger audience through webinars, emails and social media is very effective among other strategies.
Features that would make your customer training LMS stand out
1. Customized learning paths
Every customer’s need is different than the rest so why serve them all the same dish? To maximize the effectiveness of the training course, it is better to deliver materials that the customer needs.
This implies that you would have to organize your content product and classify them based on type, role, product, etc. intuitive navigation based on customer needs makes it easier and less confusing for the participants to move forward with the training.
2. Online payments
The whole point of LMS is to make things easier so why not add the most accessible feature that you could add: online payments. The presence of an in-built online payment option implies you can cross-sell through the LMS. it automates the enrollment process as well.
3. Gamification
A Reward system setup is always a motivational offer. Collecting badges, points, and trophies as a system of moving forward with the training makes the customer want to continue and complete the program.
This system increases engagement and allows participants to even share about it on social media. This implies that you have another source of marketing: your customers.
4. Mobile version
Responsiveness implies that your training program is compatible with any digital device. Mobiles are widely used for anything and everything, thus mobile-friendliness is a top priority. It also implies that your training program should accessible on any operating system.
5. Single-Sign-On
A single login and password are so much easier to remember. A single sign-on implies that your customers can access any system and product with just that one login.
6. Security
Building a custom LMS provides you with complete security, including strong passwords, GDPR compliance, and protected communication channels. You can also select people whom you want to send confidential information and only the designated people would receive it, courtesy of powerful security.
7. Social learning
Social learning or community learning is a powerful way of interacting with other customers and sharing insights. This helps learners stay updated and find solutions faster.
Conclusion
In conclusion, customer training LMS is an important part of your business strategy. To build the best and most unique LMS, you also need to have some clear key concepts in mind to maximize the returns.
In order to stay one step ahead, implement these tips in your steps of building your LMS.
