Using video in email marketing is amongst the most successful tactics in online marketing today, and with a good reason. Also, according to research, if you link a video within your email marketing and add the word video within your email subject line, it increases the email opening rates by around 6%.
In addition, an engaging and interactive video featuring compelling imagery can instantly mesmerize your email subscribers into a storybook that makes your content immersive and engaging. For this very reason, video email marketing has grown crucial to every online marketing strategy.
Understanding Video Email Marketing
Video email marketing does not necessarily imply that your email recipients will be playing online videos without departing from their inboxes. In addition, online marketers usually employ video email marketing in the form of linking a video thumbnail picture within an email to your landing page where the video exists.
The global email marketing software market size stood at USD 1,025.7 million in 2019 and is projected to reach USD 2,275.5 million by 2027, exhibiting a CAGR of 10.5% during the forecast period.
Also, as video is a prevalent medium in online marketing, adding it to your email marketing campaign can engage your mail subscribers and boost conversions. In addition, there are various types of videos you can make depending on the purpose of your email marketing campaign. However, the most common types of online videos that online marketers use are those that:
-
Promote online brands.
-
Feature case studies or testimonials.
-
Invite subscribers to an event.
-
Offer video tutorials or educational experiences.
-
Demo a product or service.
Top Ways to Effective Video Email Marketing
Mentioned hereunder are some of the effective ways to do video email marketing to boost your online traffic and conversion rates.
-
Use Embedded Videos in Your Welcome Emails
Sending online welcome emails to new customers and subscribers is a transcendent way to introduce yourself and engage with your recipients. In addition, embedding a video into your business welcome emails will strengthen these outcomes.
Moreover, a video puts a face to your company, use an online video editor for creating compelling videos that make your online brand more customizable. And it also exhibits that you genuinely like to connect with your audience. And the best part, video content will assist you in cutting through the audience and staying one move ahead of your contenders.
-
Use a Live GIF
It is no wonder that GIFs in modern times are employed everywhere, from daily communication in social media comments to Instagram stories or posts to increase engagement. In addition, GIFs are among the most prevalent ways of employing video in your email marketing campaigns without even embedding a video.
Moreover, most email recipients support GIFs (however, some will solely display the initial frame). It is why your GIF’s first frame or thumbnail image must include all the data required to persuade and draw the user.
Read More: Top 6 Best SEO Tools For Digital Marketers & Agencies 2021
-
Add Videos into Email Newsletters
Adding compelling videos into your email marketing can spice up your online newsletters and leave recipients wanting more! Therefore, if you want to add video content, email newsletters are ideal for reaching your clients through a diverse channel. Moreover, a video will assist in capturing their attention and drive them into action.
In addition, you can even produce detailed newsletters linking embeds to your latest video content to include your most encouraging videos. Moreover, the idea is to make your target audience drawn to your video content with everyday snippets of what your online brand is all about.
Nevertheless, video email newsletters do not necessarily have to be your business videos. For example, you could incorporate some famous videos within your industry emphasizing the latest trends, compelling information, or forthcoming events.
-
Personalize Your Email Marketing with Videos
According to a recent report, a personalized email marketing subject line can boost your clickthrough rate by around 50%. Also, in the present times, customers desire personalization and genuineness. They want to understand that brands remain committed to catering to their detailed requirements with highly customized goods and services, saving them effort and time.
Therefore, you should always attempt to personalize your clients’ experience, whether via email or other online marketing channels. For example, employing simple tactics like adding your clients’ names in your welcome email to develop trust and build an emotional relationship.
-
Employ an Animated Play Button
Last but not least, employ a transparent dynamic play button. It is a pretty old and valuable tactic that will make your email recipients think there is video buffering in the email they just received and opened.
In addition, employ a static snapshot of your video and a vibrant play button as an overlay. It will make the picture look like a video buffering, and it works pretty agreeably on most email recipients.
Why Is a Video in Email Beneficial?
Apart from boosting email opens, enhancing clickthrough rates and overall online conversions, and decreasing unsubscribes, including video in your email marketing is a beneficial way for numerous reasons:
- It creates conviction. Incorporating compelling videos into your email marketing campaigns is a surpassing way to exhibit your brand’s style and ascertain your audience precisely who you are.
- It builds power. Employ videos that will demonstrate, instruct, and briefly. In addition, make videos that will showcase products and increase sales. Share tricks, suggestions, and trends in your email niche that will make you look acquainted.
- Video in email marketing expands social media shares and Search Engine Optimization, especially if you incorporate social share controls at the bottom page of your email. In addition, social media shares boost engagement. And in the end, using video in email marketing holds an indirect impact on your search engine results page (SERPs).
Final Words
In a nutshell, video in email marketing assists brands in engaging even the most oblivious and busiest recipients. After all, it is more manageable to watch a video explaining or demonstrating a product rather than skim through the business website to obtain the data.
In addition, videos in email marketing can capture a user’s attention and get the news across quickly. It is effortless for them to move viral than text posts and easier for recipients to retain your online content. This engagement will keep your email campaign out of spam and reduce the likelihood of a user being fed up with monotonous emails.
Read More: Modular Email Template 101
