If you are new to guest posting, this can be a difficult task to take on. You know that it is capable of boosting your website traffic, as well as improving the credibility and reputation of your business. But, creating content is not as easy as you think it is and people underestimate how long it can take to create a guest post that is interesting and suitable for a particular audience.
This is not to say that you should give up with guest posting. You just have to realise that it will take time to learn how to become good at creating content.
We are going to tell you all about the common pitfalls we see in guest posting that can ruin your results. This way, you can learn the best ways to guest post for your website.
Talking About Your Business
Of course, you want to include a link to your website in guest posting. This is how you are going to benefit from increased traffic and better conversions. But, the common mistake a lot of people make when they are new to writing content is making it all about their business. In other words, they base the whole guest post on what their brand does and what they offer to customers. This type of sales and pushy content will not go down well with the website owner or the audience.
You want to make sure that the guest post you write is about an interesting topic. Namely, it should be about something that the audience of the website wants to read about. Then, you have to make sure that the link about your business fits naturally into that topic. This will make people more likely to click on the link since it is about something related to the topic and that they are going to be interested in. This will have the most impact for you.
Forgetting About a Call to Action
If you are someone that is familiar with marketing then you are going to know the importance of a call to action. This is a way that you can entice your audience to do something. In particular, this is often a mistake that guest posting beginners make; they forget to include a call to action when it comes to their links or the author bio.
Sometimes, readers are going to need a little bit of encouragement when it comes to clicking on a link and taking further action. They need to know that this effort is going to be rewarding and worth their time. So, you have to ensure that they are interested and want to check out your website. Otherwise, they will simply click off the guest post and you are not going to gain anything from them.
Therefore, prioritise call-to-action phrases when you are writing guest posts. Remember that the whole point of writing this content is to get the audience to click on your links. Demonstrate what they are going to get when they do this and how they can benefit from this action.
Skipping the Proofreading Stage
It is likely going to take you hours to write a guest post that you love. This includes doing all of the research and creating content that is readable and engaging for an audience. You can be so excited to finally be finished that you just want to submit the content to the website straight away. You are eager to have it live on the site and to enjoy the results of your hard work.
Often, this means that writers skip the proofreading stage. You may think that you are editing as you go and that you have been careful with your writing. Thus, you can be under the impression that your spelling and grammar are perfect. However, you should never skip proofreading your guest post. It is easy to make a lot of errors without even realising it at the time. Your brain can even play tricks on you.
So, you have to make time to step away from the computer and come back to proofread your content. This is going to ensure that you are creating and submitting quality guest posts that audiences enjoy reading. It will improve your reputation and show that you are a reliable source of information. Having errors in your work is not going to create a good impression on first-time readers and they are less likely to click on your links.
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