If you are dreaming about securing that top Google position and getting tons of organic traffic from search engines daily, you are not the only one. Doing that nowadays, however, is more complex than it was once upon a time. With fierce competition in almost any industry, getting more organic traffic directly relies on your search engine optimization (SEO) skills.
Today’s SEO maze comprises hundreds, if not thousands, of factors that all have a say as to why certain sites rank number one. While it’s challenging, the best thing about it is that getting organic traffic is free and can provide much better returns than paid advertising.
Five-Step Plan For Boosting Your Traffic
Today, we share our five-step guide to help you achieve your goals and boost your website’s organic traffic.
1. Focus on your main keywords and optimize your pages accordingly
The first thing on your list is to focus on the right keywords. Look into which are some of the potential words and phrases your customers might be searching for on search engines and optimize your top pages accordingly. The narrower you get, the more relevant your audience will be, and you will be able to see how many users landed on your page and track your results accordingly.
“How do I optimize my pages?” you are asking yourself. The secret lies in refreshing and unique content backed by relevant data and helpful information on a topic. For instance, if you are selling beauty products, highlight each of them, share how it helps hydrate the skin, what other benefits it features, show testimonials of satisfied customers, provide answers to frequently asked questions (FAQ), and so on.
2. Create a winning content strategy
This second step is very much connected to the first one above in that it should reflect and include all keywords and match the search intent of your potential customers. Once you fix your technical SEO, on-site content, and website structure, it’s time to set your goals and turn your focus to promoting content.
Interesting and valuable content is always exciting. You can reach out to link partners and start exchanging blog ideas. Another great strategy is to organize a list of low-competition keywords and start creating content based on them – these will likely be topics that are unique in the industry and worth publishing.
Additionally, you should find ways to repurpose content (for example, you watched a great video on YouTube that inspired you – let’s turn it into a helpful blog post), and so on. A good content strategy can feed your customers with relevant information and also help you improve your brand authority.
3. Benchmark against your competitors
Your competitors can tell you a lot about your potential customers, so it’s important to benchmark your performance against them and the industry to get a strategy on the right track. To do that, make sure to tick these boxes:
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Who is winning in my industry?
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What content do they have, and why is it great or better than the competitors?
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Are there any noticeable patterns I can learn from?
You can use rank tracking tools to see how well each page of your competitors ranks for certain phrases, some of the other factors behind their ranks, and how you can create optimized pages that will eventually outperform theirs.
4. Refresh your outdated content
Another great strategy to boost organic traffic is to refresh your outdated content. As you publish more and more blog posts and time passes, some of these will likely become outdated. There might come the point where visitors stop using your posts for reference, so the only logical thing is to refresh them.
Go over your content library in its entirety at least once a year, make a list of all the posts you think might be outdated, and start planning how to refresh them, improve them from an SEO perspective, but also expand on some topics and signal Google that you are publishing relevant content. Remember, high-quality content is easy to read, well-formatted, informational, actionable, expertly written, and trustworthy.
5. Leverage other forms of marketing to get traffic.
You could boost your organic traffic by investing in social media or checking out how to start an affiliate program and have other people send direct traffic to your website in exchange for a commission.
Many people search for businesses on social media instead of Google nowadays. A great presence there can deliver a great first impression, navigating customers to your site. Similarly, affiliate programs are a great way to get potential customers directly to your product pages.
If you decide to stick to organic efforts, look for ways to be different than your competitors. For instance, provide more how-to posts, insert a FAQ section on each product page, create product tutorials, allow guest posts, and so on. You never know where your next customer might come from!
Summary
As you can see from the above-mentioned, there is no definite way to get more organic traffic. The best thing you can do is work on different areas and try to be as relevant and unique as possible to improve your organic traffic.
