For any kind of business, small or large, and regardless of what industry it is in, having the right kind of marketing is the only way it can stay afloat and profitable. We have seen examples of businesses time and time again that were behemoths in their industries but when they lost contact with their customers and consumers, they too faded away. Legal firms and even individual legal professionals are no exception.
The 21st century is a fantastic time to be in business, especially if you are a small business that is trying to get the most impact out of a small budget. Marketing is one of the best examples of this situation where you can get a lot of returns even if it is small. You don’t have to spend thousands and thousands of dollars on expensive TV commercials, print media commercials, or sponsoring a local team or tournament. There are a ton of far more effective strategies that you can do yourself and reach thousands and even millions of people in your vicinity. In fact, if your business requires, you could even reach an international audience at a very economical price.
Let’s look at some of the best ways you can market yourself or your legal firm.
1. YouTube
One thing that has ultimately grown in the past few years is the concept of sharing videos online. Whether that is for entertainment or education, mainstream video platforms such as YouTube have accelerated the process. In the midst of this change, there has been a great opportunity for marketers. Through videos, companies and even individuals can market themselves and simultaneously create an additional source of income as well which is YouTube itself. If you aren’t looking to create videos or don’t want to have a full-blown channel for yourself, you can also do YouTube ads. These small commercials play before, during, or after a video, much like how ads run on cable TV. The great thing is that you can optimize your ads for your budget and for your needs. This way, you can target the exact audience that you want to sell to.
2. Website
In the digital age, your website is your ID. While people didn’t really trust websites in the past, today it is the complete opposite and a company without a website is considered shady and unreliable. Additionally, a website gives you greater flexibility as you are free to do what you want on that domain that you own. If you are considering creating one, you should get professional and effective SEO for your legal firm to enhance the capability of the website. The way search engines operate has changed and simply having a website is not enough. With literally billions of competitor sites, there is no way that you are going to rank on the first page without good SEO. In addition, most users don’t navigate away from the first page so ensuring that your website lands on the first result page is vital.
3. Social Media
The internet has over 4 billion users and visitors each day and the majority of these are from people coming online to use social media. There are countless social media platforms and social media apps, but you should look at where your customers are if you want to gain the most traction. If you are looking to get the most out of your social media marketing efforts, it will also help to know how your customers are interacting with social media. Generally, videos that are less than a minute long tend to get the highest engagement as well as get shared the most.
Rather than sharing your full-length videos, it will be more effective to create a kind of video trailer and market that just to get the attention of the viewers. Then entice them to visit your page or follow through to your website to see the rest of the content. Depending on the platform you are working with, there will also be various other ways to market yourself, so look into all the options that work for you.
To keep your marketing on track and to ensure that your customer base is with you over the long run, it is a good idea to develop some form of an email marketing campaign. This is a far more direct approach to marketing as you have a one-on-one connection with the reader. More importantly, you are able to reach them directly through their inbox rather than having to fight for attention in a sea of adverts.
Furthermore, once you have enough people on the mailing list, this will also serve as a path of growth for the company. People will share the email, forward it to people they know, and you will be getting more visibility through the email campaign as well. At the end of the day, with all these strategies, you will have more people who are interested in your services and a bigger market that is willing to purchase.
Read More: 5 Pros and Perks of Search Engine Optimization for Your Website
