If you aren’t getting the desired results from your website, it’s evident that you should perform an SEO audit.
Having a site that looks interesting doesn’t guarantee that you will get organic traffic since there are millions and millions of sites in the online world.
That’s why you have to take continuous action to rank higher on Google and other search engines. The biggest mistake sellers make is when they think one can set the website and the work is done forever. Quite the contrary, there is a constant need to update your SEO to stay relevant in the SERPs and the competitive global market.
But how to improve something if you don’t know which are the main issues?
Well, that’s why you need to perform an eCommerce SEO audit that will provide a clear picture of where your site is at the moment and identify what you must improve immediately. Therefore, let’s see how to perform one.
Explore Your Site’s Content
Keywords are undoubtedly essential, but before we address them, it’s valuable to know that you have to explore your site’s content. You have to make an in-depth analysis of your content as one of the first steps of your SEO audit for your eCommerce site.
Two primary things are important when it comes to your site’s content – one is that you must have SEO-friendly content, and the other is that you mustn’t forget that you still write for people, not robots. Check whether your site has educational, entertaining, persuasive, or inspiring content, but not too aggressive.
Furthermore, analyze the content of your biggest competitors and see whether your content matches the interests of your target audience.
Check The Usage of Keywords
As mentioned above, keywords are essential for your website and the success of your high ranking on Google and other search engines. If you are ranking at the top or on the first page, then it’s evident that your keyword usage is excellent.
But if that’s not the case, then you have to profoundly analyze your keyword implementation on all pages of your website. In addition, if you are not using keywords appropriately and rank low, your conversion rate and sales will drop, and you will fall behind your competitors.
To see which pages don’t rank so well, it’s best to use the Google Search Console Tools and analyze the queries that people use to reach your eCommerce site. Reorganize and implement the proper keywords, but also don’t use similar ones too much since you will cause keyword cannibalization.
Meta Titles and Descriptions Are Also Important
Meta titles and descriptions are also important since they are what people see in the search results. That’s why they have to be constructed properly in order to drive people to click on your link instead of others.
The main goal here is to check whether your meta titles and descriptions are descriptive and engaging enough and whether they have relevant keywords. Also, paying attention to your conversion rate is valuable since people may be attracted to your descriptions, but when they click on the link, they don’t see what they were looking for, and they don’t purchase.
Therefore, you have to see if there is a combination of three main aspects – are they descriptive and engaging, have proper keywords involved, and do they represent what the buyer will really see if they open the link?
Check Your Backlinks
There literally isn’t any success in today’s online world without high-quality backlinks on your website.
These are links to your site from other websites; if you have good ones, you will rank higher on Google and other search engines. So, links from authoritative websites are excellent for your ranking but also for building trust with your audience toward your eCommerce site since visitors will see you are a reliable source.
On the other hand, sites with no authority won’t help you rank high, and you have to avoid them. In essence, check your backlinks thoroughly and try to ask owners of low-authority sites to remove the links if possible.
See Whether Your eCommerce Site Is Secure
Finally, but importantly, you must check if your eCommerce website is safe and secure. This aspect is essential for any site, but even more for an eCommerce one since shoppers hand over personal information such as credit card details, addresses, etc. Therefore, they want their info to be secure, which is logical for every customer.
Not only that, but security also plays one of the critical roles for high ranking on Google since it follows the level of site safety. So, if Google thinks your site isn’t secure enough, it will be difficult to rank higher, which means fewer sales.
An easy way to check site security is to type in the URL and see if the address bar has a lock next to it. Furthermore, it should be ‘HTTPS’ instead of ‘HTTP,’ and remember to check whether your SSL certificate is up to date.
Performing an eCommerce audit SEO is important; it’s more than necessary to keep track of your competition, so don’t waste a lot of time and take your site’s destiny into your own hands!
