A link-building campaign involves acquiring backlinks from high-authority domain websites. The main objective behind the entire link-building process is improving SEO when combined with unique content.
Aside from increasing search engine ranking, link building is a long-term SEO strategy that can help win the SERPs and put your brand on top of the game. All you need is to determine keywords that you already rank for.
Just like blogging, relevance is a critical element in the link-building process. This means that you should not only link to websites that are related to your niche but also target the right hashtags.
The higher the number of backlinks you get for your website, the more traffic you can get for your website. Infact , backlinks are the key contributing factor to high rankings. As such, Backlinks remain one of the most powerful SEO tools in 2021.
Even though Google has made numerous changes to its algorithm, backlinks remain a key ranking signal. Generally, Backlinks signal trust and usefulness. The more backlinks you get for your web page the more likely it is to rank in Google SERPs.
In this article, we explore ways you can run a successful link-building campaign for your brand.
Guest Blogging
Guest blogging is one of the most effective techniques for driving traffic to your website. Typically, posting on high-domain authority sites is an easy way to get traffic that you may not have accessed through other means.
Mention Influencers
Mentioning influencers in your articles gets you more links for your website. This is because the influencers you mentioned are likely to share it which results in more links. On the other hand, you can partner with established influencers to help you promote your blog post on their platform.
Just like influencer marketing, influencers play a crucial role in link building. You simply have to identify the right influencers to not only help in building traffic for your website but also establish a relationship with new followers.
Match Your Content to Other sites
If you have many websites that you may have created, the first factor that you need to consider is whether the content that you have created is relevant to each of the sites. In any case, if you publish your content randomly on any site without considering relevance then it may impact negatively on the success of your link-building strategy. This reduces the chances of generating quality traffic to your website.
For example, if you use a long-tail keyword, the number of websites that you can link back to becomes a bit smaller. That means you may not be able to post your blog posts on as many websites as possible.
Be that as it may, the quality of backlinks you get for your website should be given top priority compared to the number of websites you can link back to. Instead of linking back to several low-traffic websites, you can go for a few high-domain authority websites to grow your profile.
Use Infographic
Infographics are likely to be shared by readers compared to other types of content. Unlike reading long blog posts which can be difficult to digest, readers can easily scan through infographics to get the information in a couple of seconds.
Generally, you can get tons of backlinks for your blog if you incorporate infographics in your blog posts. You don’t have to be an expert to produce high-quality infographics. You can leverage various software and online platforms to produce infographics for your posts.
For example, you can use popular tools like Venngage to assist you in producing infographics. The good news is that you can easily create infographics through the existing templates free of cost. Once you have created a free account, you can create infographics for your existing posts.
Therefore if you have a blog post that’s driving tons of traffic with fewer backlinks, you can try out infographics for your content.
The trick will allow you to generate more backlinks since most people are likely to share infographics across their platforms compared to text content.
Use Social Media
Social media is another option that you can use to transform your link-building strategy. All you need is to identify platforms used by high authority domain websites and post your link. When you use social media, you are likely to improve engagement and attract more people.
In return, you are likely to reach out to more people who may end up sharing your content with their friends. This will not only boost online visibility but also boost your link profile. Therefore if you haven’t integrated social media into your marketing strategy, it’s high time you try it out.
Broken Link strategy
If you are way too busy to write content for your blog post then it’s high time you invest time and effort in broken link strategy.
For a successful link-building strategy, you have to identify blogs with dead links and give suggestions on how to replace them with a link to similar content on your site. In that case, as a marketer, you can leverage link building to grow your profile and improve traffic to your website.
Create Unique Content
To improve the urge for other websites to link to your website, you should publish content that makes them want to link to your website. Even though this may sound easy, you need to not only focus on creating quality content but also share helpful information that resonates well with the target audience.
Don’t just publish marketing information purely meant to lure customers to purchase your products but instead create content that solves their problem. Providing them with the information they are looking for not only helps in building trust but also generates more backlinks for your website.
Reach out
After identifying the websites you want to link to, you can proceed to contact them. If you can’t manage to send an email, you can send a message to owners through Twitter or other social media platforms.
To boost your chances of being considered, you have to explain why your content is unique. You have to keep the email short and brief.
Contact Relevant Blogs
The easiest way you can build links to your websites is through contacting blogs or websites that you partner with. The bottom line is that you must ensure that the blogs you contact are relevant to your niche.
Just ensure the link is not only relevant to your site but also appears naturally in your content. Alternatively, you can request for a guest blogging partnership to get backlinks for your website.
Conclusion
A successful link-building strategy should aim at getting new links from high-authority domain websites. As long as you understand the concept, link building can help generate quality traffic for your website.
We, therefore, encourage you to try out link building to not only improve SEO but also build a strong brand portfolio in the internet space.
