Looking to set up a successful YT channel? Here are some great tips to do so.
1. Playlists
How we view video content has changed because of YouTube. It has become the new TV. This is why you should set up content in an episode format.
Before running off with your camera and lights, you need to think about the different playlists you could set up. Each of them needs to be on a different topic.
LEGO is currently one of the best companies on YouTube because of how they use their playlists. They have topic-based playlists, with one where it focuses on home-schooling.
Your subscribers don’t have to crawl through many videos, they can just click on the playlist that has the relevant topic, and they can watch videos.
2. Getting clear on who you are
You need to understand the reason why people are visiting your channel. If you are getting started, you need to have at least three reasons why someone would visit your channel.
When you have these reasons, then you can start the process of building your playlist. When coming up with new content ideas, ask yourself whether the content is going to match the reasons. If they don’t, there is no need to waste time. You can buy Youtube views to boost a new account. YouTube is becoming more and more popular, and there is no need to keep producing content without a clear focus. YouTube is not TikTok.
3. Brand tone
A common challenge that companies deal with when it comes to YouTube is finding a genuine voice that is going to resonate with the audience.
Don’t make the mistake of trying to be like an individual YouTuber. Brand management is tricky on YouTube. Those companies that try too hard to seem cool end up achieving the opposite.
It is okay that you are a business. You are representing more than one person and you will be fine provided you keep sticking to your business principles across your content.
Try to align the channel with your core values and services. Celebrate your people and tell the story of your company.
4. Using a trailer
You should make a trailer video for your channel homepage if it doesn’t have one. It provides you with a great opportunity to give the viewer insights into what you do.
There are some that choose to use their latest upload as their trailer, but it is better to have a well-designed corporate vid if you are an organization. This can be the centerpiece of the channel and it is going to help in setting the right tone.
The trailer doesn’t have to be that long, even a 30-second trailer should do the work.
That time is enough to show quality and let the viewer know who you are.
5. Alternating your banner
The banner is an important aspect of any YouTube channel, just like the trailer. This is located at the top of the homepage and will most likely be the first thing the audience sees when they visit the channel.
If you want to get the most out of it, you need to consider alternating the banner after every quarter.
There are a lot of options when it comes to banners. You can create sweet-looking branded images for your banner. The banner can be used for promoting major dates and special events.
Whatever you decide, you need to make sure the image used on the banner aligns with your brand. It is also important to ensure that the dimension of the image is right. The image has to be smaller than 6 MB.
6. Uploading a schedule
If you want to increase your YouTube subscribers, you need to be uploading at least one or two videos every week.
Uploading two videos a week can seem like a lot of work, but you need to do that to get the ball rolling. A good strategy is creating many videos that can be uploaded for the next 6 weeks to get the algorithm rolling.
If you have hired an agency to help you with your YouTube efforts, then get them to produce a batch of 30 seconds videos so that you can make your first playlist. The good thing with this is the fact that you can use the videos for your ad campaign to help grow your subscriber numbers.
7. Thumbnails
Thumbnails are important on YouTube because it gets people to click on your video. These are visual dynamites. This is why you need to ensure your thumbnail is on-brand and consistent.
You need to make sure your thumbnails are consistent so that people can easily recognize your video when they see it. You can use the thumbnails to show the video topic and make the audience click and watch the video.
One of the most important things to have in mind when it comes to thumbnails is never overselling the content in your video. The thumbnails are there to let the audience know what the video is about and what they can expect to get from it. if you oversell it, you might not meet the expectations of the viewers and they are going to feel cheated. Their time is precious, never waste it.
8. Ending screen graphics and cards
End screen graphics is an underused tool on YouTube. These are great for your YouTube efforts because you can use them to direct viewers to related videos, which keeps them on your channel. You can also use them in promoting opportunities for your business website. Take full advantage of this tool.
End screen graphics are not the only gems you are going to use when dealing with YouTube. There are also in-play cards that are going to appear on the top of the video when someone is playing the video. The cards are great tools that will help you. If you notice that there are many viewers stopping at the three minutes mark, it might be a good idea to have an in-card at that point where you promote another video.
9. Using influencers
A good way of boosting your channel is to use micro-influencers because it gives you a chance of getting in front of your potential audience. The audience gets a more genuine experience and your brand is exposed to more people interested in your services.
There are many influencers charging a lot and it can be very expensive to work with them. If you are getting started, the best approach is looking for a smaller influencer with a 20k following then learning as much as possible before preparing for a larger production in the future.
10. Checking out your competition
It is important to take some time and learn as much as possible about your competitors so you can know what works and what doesn’t work in the industry. Look at the videos they are producing and which ones are giving them the most views. This will allow you to focus on an area more likely to give you the most views.
What is the production value of your competitors? Are they hosting their videos on a separate channel?
You can save yourself time and money by taking the time to understand your competition. If something hasn’t worked for them, why bother?
Read More: What Makes A Great YouTube Channel
