In the competitive era of today, business people look for different ways to connect with a wider audience and make greater profits. One of the best ways is email marketing. Email marketing is known to be a time-consuming and labour-intensive process. However, it is an effective means of producing a higher ROI for your business.
The email newsletter has become a prominent tool for keeping the target audience well informed about the latest updates. In order to craft professional newsletters, platforms like Sendinblue can help. Newsletters not only inform potential customers about the new product launches but also provide news relating to discounts, coupons, and more. If you are still not convinced by email marketing, you can find out about the pros and cons of such service on this website and leverage it for your brand. However, while using an email newsletter for spreading the message of your brand, it is important to focus on personalization.
In recent times, not all customers want to be treated in the same manner. About 74 percent of marketers believe that personalization is the key to a better customer engagement rate. They expect businesses to understand their likes and dislikes and accordingly make personalized suggestions. So, adding a personalized recommendation to your email newsletters can help in driving more sales, thereby increasing your profits.
Are you wondering how to use personalized recommendations in email newsletters? Well, in that case, here are some of the best ways to do it. Let’s take a look!
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Send Dedicated Recommendation Emails
As a marketer, it is important to know your potential customers inside out. Only when you have a clear idea about your customers’ likes, dislikes, and preferences can you serve them better. One of the best ways to add personalized recommendations to email newsletters is sending dedicated product recommendations. In this, you need to keep track of what your customers are buying. On the basis of their buying behavior, you can recommend them some specific products. Such recommendations are usually more relevant, and customers tend to make a purchase, thereby increasing your sales and profits.
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For instance, if your customers like grilling, you can recommend them the best grilling products available to you. It can be an oven, spatula, gloves, or other essentials of grilling. The chances are high that they will buy these grilling-specific products. All you need to do is keep reminding them to purchase those products through your newsletter.
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Add New Product Recommendations
Another way to use personalized recommendations in an email newsletter is to feature new products. Try sending email newsletters to your target audience that showcases new launches of the products that they have previously bought. At times, it is quite easy to make your customers buy similar products that align with their preferences.
For instance, your customer likes drinking coffee. In order to drive more sales, your email newsletter can highlight new variants or flavors of the coffee. This can encourage and compel your customer to make a purchase.
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Add Recommendations for Category Browsers
There are a number of customers who simply click and view the products of a particular brand, category, or department. Such customers usually do not view individual or specific products. While some people may browse through the traditional wear category only, others may view the footwear category. For such category viewers, you can use personalized recommendations in your newsletters.
Display some of the best product recommendations in the email newsletters from the category that the customer frequently browses. Make sure to add the best sellers in that category. This can increase the chance that your customer will buy the product, thereby growing your sales and profits.
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Make Recommendations for Site Search Browsers
There are shoppers who may have typed certain search terms in the site search bar but didn’t view any products or categories. You can send personalized newsletters to such customers. On the basis of their search terms, try making a recommendation of the best-selling products. You can make a number of product recommendations in a single newsletter. This can increase the urge of your customers to make a purchase and increase your sales.
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Recommendations for Cart Abandonment
A number of customers keep adding different products to their shopping carts. However, they do not purchase those products. In order to encourage such customers to complete the transactions, sending email newsletters with personalized recommendations is a good idea.
All you need to do is display the shopping cart that the customer left behind. Make sure that the cart has all the products that were added by the customer. In addition to those products, you can add bestselling products that are similar to the ones in the cart. This works as an upselling tactic to make your customers purchase more and increase your profits.
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Include Reviews and Ratings
It is very common for shoppers to look at the reviews and ratings given by other customers before making any purchase. Reviews and ratings serve as a genuine and reliable source to know about the quality of the products. Customers truly value the opinions provided by other customers relating to the products they are willing to buy.
So, including reviews and ratings of the desired products in your newsletter can be a great way to capture their attention. Try adding as many user-generated reviews as possible. It can help in improving your conversion rate significantly. Moreover, you can also combine the reviews and ratings with your personalized product recommendations. This can work as a winning strategy to increase your profits beyond expectations.
Conclusion
About 79 percent of B2B marketers consider email to be the successful channel for effectively distributing their brand’s content. So, make sure that you leverage the email newsletter to reach out to your target audience.
When using personalized recommendations in email newsletters, ensure that they are mobile-friendly, well-optimized, and responsive. It is important to make sure that all types of device users are able to open your newsletters and view your personalized recommendations. This can help in boosting your sales and growing your profits. Make your email marketing campaigns more relevant by adding personalized recommendations to the newsletters.
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