Building a Website on WordPress CMS platform is increasing over the two decades of design and marketing field. Therefore, it is necessary to design and develop your site in WordPress with SEO friendly technologies. It is quite understandable that it takes to drive customers to your site with ethical SEO practices, and more importantly, compel more of them to call you for that potential sale. Read this article full to know how to use SEO on WordPress.
Some major CMS Build Websites: Woo Commerce, WordPress, Magento, Drupal, Joomla, Wix, Shopify
Whether your business is in Edinburgh, St Cumberland, UK or across the US, we understand how difficult it is to stay ahead of the competition in today’s world. However, to design, build and implement a site, you will be proud of.
First, you need to build a quality WordPress website with all the SEO practices and techniques. Then, a WordPress CMS build website with effective search engine optimisation practices will help you rank high in all major search engines and construct a solid web presence for you and your business.
Read More: WordPress SEO Guide for Beginners
How To Use Effective SEO Strategies On WordPress CMS?
Search engines are here to stay. The best website is useless if nobody knows it exists. Designing a WordPress website with onsite and offsite SEO ranking factors to get you to the top of the Search Engine lists and keep you there. We recommend you employ only ethical techniques and never use “shortcuts” that might bump you up quickly but then get you banned. Here are the top 7 best SEO Strategies to Implement on WordPress CMS.
7 Best SEO Practices To Implement On WordPress
- Crawlability –
- Indexability Sitemap-xml
- Descriptive URLs
- Page Loading Optimisation
- SEO Meta Tags, Meta Description
- Domain Redirections
- Rich snippets
1. Crawlability – Indexability
WordPress provides you an option to “no-index” your website from crawling search engines. This feature allows you to work on your website before it’s fully ready to go index.
But,
Sometimes, this option you might get marked accidentally, and it discourages your website from being crawl in search engines.
You must need to uncheck this option before you go public.
Simply log in to the admin area of the WordPress website and visit the Settings » Reading page.
2. Submit Sitemap Through Google Search Console
If you’ve not done it before, you’ll need to verify your property through Google Search Console. But, again, if you have never done this before, you can learn in our guide to search engines webmaster tools.
Follow the verification steps and select the ‘HTML tag’ method. From there, go to the Yoast plugin: SEO > General > Webmaster Tools.
After that, enter the HTML tag into the ‘Google verification code’ and place the code into the section of your WordPress site.
3. Descriptive URLs
Most of the CMS systems produce dynamic URLs burl Structure default. These are usually long strings of text which are not understandable by humans. But WordPress SEO helps you to build clear, broad and rich keyword URLs. So, it is extremely essential to have descriptive, readable URLs that describe the content of every page.
For Example:
If a user is searching for information related to dog food, a URL like the following will make it a lot easier for users to understand the context of the link.
http://www.example.com/dog-food
Following is a typical example of a dynamic URL that does not clearly specify the context of the link.
http://www.example.com/index.html?id_sezione=360&sid=6a5eb777944f41kaa6f849f730f1
4. Page Loading Optimisation
The faster your mobile pages load on mobile devices, the higher your position can be in search results. Google is now giving a big boost to pages that load quickly. You can gain a significant edge over your competitors and achieve a fast first page by simply making the pages load faster.
Research shows that using mobile users has changed behaviour. So, website loading time is very important if you want to do business online; a one-second delay can cause you to lose 20% of conversions.
One way to get more visitors and ensure revenue is to build mobile-optimised pages that load quickly for the user.
5. SEO Meta Tags, Meta Description
SEO is a fairly complex technique and is constantly changing, so that means you have to be up-to-date all the time. But one thing is certain, the importance of the meta title and meta description will always remain.
The meta title and meta description remain important because they are the first point of contact between the website and the search engine. They help Google to determine what a site page is about and how the content matches users’ queries.
Yoast automatically sets your page’s title tag using your page heading, but you can also overwrite this to improve and work in variations of keywords.
5. Domain Redirections
Check for redirections. The non-WWW version of the domain name should be 301 redirected to its WWW version. If any of the existing pages have been moved temporarily, then use 302 redirections. If the pages have been deleted and your Analytics/Webmaster tool shows links to these deleted pages, then set up 301 redirections from the deleted URLs to the most relevant pages on your website or to the new version of the deleted URLs.
Make sure you set the preferred domain to the WWW version in the Google webmaster tools.
6. Rich Snippets
Rich snippets are a schema in advanced SEO technique for WordPress CMS, automatic build with different plugins. This powerful piece of HTML markup run your SEO campaign at the top of search engines. Search engine crawlers read the essential elements to provide relevant information to searchers before they even click on your search results. There are many different types of rich snippets that can be implemented in the HTML of a web page. Below are some common rich snippets used by websites so far:
Reviews and Ratings – The reviews rich snippet displays the company’s rating, organization, product, or recipe. With the number of ratings and reviews. This rich snippet is an excellent method to show the overall quality and reliability of the page in question in Google search results.
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